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About Wheel Pros

Wheel Pros, headquartered in Greenwood Village, Colorado, is a prominent designer, marketer, and distributor of branded aftermarket wheels. Founded in 1994 by Randy White and Jody Groce, the company has evolved significantly over the years, establishing itself as a leader in the wheel industry. From its early days of distributing aftermarket wheels to its current status as a manufacturer and distributor of a wide range of wheel brands, Wheel Pros has consistently demonstrated a commitment to quality, innovation, and customer satisfaction. The company's journey includes the establishment of its first distribution centers in Denver and Dallas, followed by strategic acquisitions of well-known brands such as KMC Wheels, American Racing, and MHT Alloys, among others.

Key Features and Strengths

Comprehensive Product Portfolio

Wheel Pros boasts an extensive portfolio of branded aftermarket wheels, performance tires, and accessories. The company has developed several in-house brands, including Helo, Motegi, and Moto Metal, catering to various segments such as off-road, luxury, and performance markets. This diverse range ensures that customers can find the perfect fit for their vehicles, whether they are looking for aesthetic enhancements or performance upgrades.

Manufacturing Capabilities

In recent years, Wheel Pros has significantly expanded its manufacturing capabilities. The acquisition of the American Eagle Wheel casting facility in York, South Carolina, and the Borbet manufacturing facility in Auburn, Alabama, has enabled the company to produce a substantial amount of cast wheels domestically. This move not only supports the company's supply chain but also underscores its commitment to quality and reliability.

Global Distribution Network

Wheel Pros operates a network of 43 strategically located distribution points worldwide, predominantly in the United States. This extensive network, combined with partnerships with over 25,000 dealers in more than 30 countries, allows the company to deliver products to customers on a same or next-day basis, wherever possible. This robust distribution system is a key factor in the company's ability to meet customer demands efficiently.

Quality and Safety Standards

Wheel Pros is relentless in its pursuit of quality and safety. The company employs rigorous quality validation processes, including overlapping checks on performance and safety ratings. This dedication to quality is further supported by a team of highly skilled and knowledgeable employees who are committed to ensuring that every product meets the highest standards. Additionally, Wheel Pros has implemented various safety programs and training initiatives to ensure a safe working environment for its employees.

User Feedback and Reviews

Customer Satisfaction

Wheel Pros has garnered a reputation for delivering high-quality products and exceptional customer service. On platforms like Trustpilot and Amazon, customers often praise the company for its wide range of products, competitive pricing, and prompt delivery. Many users appreciate the expertise of Wheel Pros' sales team, who are adept at helping customers find the right wheels for their vehicles. However, some users have noted occasional delays in shipping and minor issues with product fitment, which are generally resolved quickly by the customer service team.

Community Engagement

The company's engagement with the automotive community is also noteworthy. Wheel Pros' partnership with Hoonigan, a leading automotive lifestyle brand, has been well-received by enthusiasts. Hoonigan's content, including the popular Gymkhana Films, resonates with a large and passionate fan base, and the collaboration has helped Wheel Pros tap into this vibrant community.

Promotion and Loyalty Programs

Strategic Partnerships

Wheel Pros has formed strategic partnerships with various brands to enhance its product offerings. For instance, the company has partnered with tire brands like Pirelli and Nitto to provide a comprehensive range of products to its customers. These partnerships not only expand the company's product portfolio but also ensure that customers have access to high-quality tires that complement their wheel choices.

Loyalty and Customer Retention

While Wheel Pros does not have a traditional loyalty program, the company's focus on customer satisfaction and its commitment to delivering exceptional service contribute to strong customer loyalty. The company's extensive network of dealers and its ability to deliver products quickly also foster long-term relationships with customers. Additionally, Wheel Pros' engagement with the automotive community through partnerships like Hoonigan helps in building a loyal fan base.

Frequently Asked Questions

What is the history of Wheel Pros?

Wheel Pros was founded in 1994 by Randy White and Jody Groce. Initially, the company focused on distributing aftermarket wheels, opening its first distribution centers in Denver and Dallas. Over the years, Wheel Pros has transitioned to a proprietary brand strategy, creating in-house brands and acquiring several well-known wheel brands.

Where are Wheel Pros' manufacturing facilities located?

Wheel Pros has manufacturing facilities in the United States, including the former American Eagle Wheel casting facility in York, South Carolina, and the Borbet manufacturing facility in Auburn, Alabama. These facilities support the company's domestic production of cast wheels.

How does Wheel Pros ensure quality and safety?

Wheel Pros is committed to rigorous quality validation processes, including overlapping checks on performance and safety ratings. The company also invests in employee training and safety programs to ensure a safe working environment. Additionally, Wheel Pros has implemented various environmental and health safety measures, such as wastewater treatment and recycling programs.

What brands does Wheel Pros own?

Wheel Pros owns a diverse range of brands, including Helo, Motegi, Moto Metal, KMC Wheels, American Racing, Asanti, American Force, Gorilla, ReadyLIFT, and MHT Alloys, among others. The company also partners with brands like Pirelli and Nitto for tire offerings.

How does Wheel Pros support the automotive community?

Wheel Pros supports the automotive community through partnerships with brands like Hoonigan, which is known for its automotive lifestyle content and community engagement. The company also participates in various automotive events and sponsors racing teams, further solidifying its connection with enthusiasts.