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About Veronica Beard

Veronica Beard is a contemporary fashion brand founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. The brand is built on the principle of creating a versatile, chic, and practical wardrobe for the modern woman. Married to brothers, the Veronicas combined their backgrounds in finance and fashion to fill a void in the market for clothing that is both stylish and functional. Their signature piece, the Dickey Jacket, has become a cornerstone of their brand, symbolizing their mission to provide women with a uniform that can seamlessly transition from day to night.

Standout Features

Innovative Design and Versatility

Veronica Beard is renowned for its innovative designs, particularly the iconic Dickey Jacket. This jacket features an interior zipper that allows for interchangeable inserts, making it a versatile piece that can be worn in multiple settings. The brand's focus on creating a "uniform" for women reflects their commitment to practical yet stylish clothing.

Luxury Fabrics and Quality

The brand uses high-quality, luxury fabrics to ensure that their garments are not only aesthetically pleasing but also durable. This attention to detail has earned Veronica Beard a reputation for creating timeless pieces that are less disposable and more enduring.

Expansive Product Line

Veronica Beard offers a wide range of wardrobe staples, including occasion dresses, tailored jeans, linen suits, pants, sandals, shirts, swimwear, and accessories. This diverse collection caters to the multifaceted needs of modern women, providing them with a comprehensive wardrobe solution.

Celebrity and Customer Endorsement

The brand has garnered significant attention from Hollywood stars and influential women. Celebrities such as Michelle Obama, Gwyneth Paltrow, Reese Witherspoon, and Jennifer Lopez have been spotted wearing Veronica Beard, further solidifying the brand's reputation for excellence.

User Reviews and Feedback

Customer Satisfaction

Veronica Beard customers often praise the brand for its high-quality materials, impeccable fit, and stylish designs. On platforms like Trustpilot and Amazon, customers frequently comment on the comfort and versatility of the clothing, particularly highlighting the Dickey Jacket as a favorite piece.

Common Praise

• Quality and Craftsmanship: Many customers appreciate the attention to detail and the use of luxury fabrics, which contribute to the durability and timeless appeal of the garments.
• Versatility: The ability to wear Veronica Beard pieces in various settings, from casual to formal, is a recurring theme in positive reviews.
• Customer Service: The brand's commitment to customer service, including personalized interactions through their clienteling program, is often praised for enhancing the shopping experience.

Areas for Improvement

While the brand generally receives positive feedback, some customers have noted that the prices can be steep, which may be a barrier for some potential buyers. However, the consensus is that the quality and value justify the investment.

Promotion and Loyalty Program

Charitable Initiatives

Veronica Beard is committed to giving back through their #VBGivesBack initiative. Launched in 2015, this program recognizes and supports women who make a difference in the world. The brand donates a portion of its proceeds to various causes, hosts in-store events, and volunteers as a company to support these efforts.

Clienteling Program

The brand's clienteling program, powered by NewStore's mobile POS, allows sales associates to build personalized relationships with customers. This program has been instrumental in increasing customer loyalty and average order value, demonstrating the brand's dedication to delivering a VIP shopping experience.

Store Events and Community Engagement

Veronica Beard engages with its community through various in-store events and charitable initiatives. These events not only foster a sense of community but also provide customers with opportunities to support meaningful causes while shopping.

FAQs

What is the story behind Veronica Beard?

Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010. The brand was born out of a need for stylish, practical clothing that could be worn by busy women in various settings.

What is the signature piece of Veronica Beard?

The signature piece of Veronica Beard is the Dickey Jacket, a versatile blazer with an interior zipper that allows for interchangeable inserts. This jacket has become a hallmark of the brand's innovative design.

Where can I purchase Veronica Beard clothing?

Veronica Beard clothing is available in their online store, as well as in over 30 retail locations across the U.S., Canada, and the UK. The brand is also sold in major retailers such as Nordstrom, Neiman Marcus, and Saks Fifth Avenue.

Does Veronica Beard offer any charitable programs?

Yes, Veronica Beard has a charitable initiative called #VBGivesBack, which supports various causes and recognizes women who make a difference in the world. The brand donates a portion of its proceeds and hosts in-store events to support these causes.

How does Veronica Beard's clienteling program work?

Veronica Beard's clienteling program uses NewStore's mobile POS to enable sales associates to build personalized relationships with customers. This program includes native clienteling functionality, which has been shown to increase customer loyalty and average order value.