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About Velvet Tees

Velvet Tees, known formally as Velvet by Graham & Spencer, is a fashion brand that has been a staple in the contemporary apparel market since its inception in 1997. Founded by Jenny Graham and Henry Hirschowitz, with Toni Spencer later joining the team, the brand began with a vision to create fashion-forward tee shirts that embodied the laid-back luxury of Los Angeles style. Today, Velvet Tees has evolved into a full-fledged fashion house, recognized for its meticulously crafted, clean, and elevated staples. The brand is now part of Adastria Co., Ltd., a $1.8 billion Japanese apparel company, which has further enhanced its global presence and retail capabilities.

Standout Features

Velvet Tees stands out in the fashion industry for several key reasons:

• Quality and Craftsmanship: The brand is renowned for using only the finest fabrics, ensuring that each piece is not only stylish but also durable and comfortable. The meticulous attention to detail in their craftsmanship sets them apart from other fashion brands.
• California Aesthetic: Velvet Tees captures the essence of California's laid-back luxury, blending modern sophistication with a relaxed, effortless style. This unique aesthetic appeals to a wide range of consumers looking for high-quality, fashion-forward clothing.
• Global Reach: With a presence in premium department stores and high-end boutiques both in the U.S. and internationally, Velvet Tees has established itself as a global brand. The acquisition by Adastria has further expanded its reach, particularly in North America and Asia.
• Creative Direction: Helmed by Creative Directors Jenny Graham and Toni Spencer, the brand's collections are consistently praised for their clean, elevated design. This creative leadership ensures that Velvet Tees remains at the forefront of contemporary fashion.

User Reviews

User feedback on Velvet Tees is overwhelmingly positive, reflecting the brand's commitment to quality and style.

• Comfort and Quality: Many users praise the comfort and quality of Velvet Tees' products. On platforms like Trustpilot and Amazon, customers often comment on the softness and durability of the fabrics used, as well as the timeless designs that do not go out of style quickly.
• Fit and Style: Users appreciate the flattering fits and the brand's ability to balance modern trends with classic styles. Reviews often highlight how Velvet Tees' clothing makes them feel confident and stylish.
• Customer Service: The brand's customer service is also frequently praised. Users appreciate the helpful and responsive support team, which adds to the overall positive shopping experience.

Promotion and Loyalty Program

Velvet Tees offers various promotions and loyalty programs to enhance customer engagement and reward loyalty.

• Seasonal Sales: The brand regularly offers seasonal sales and special promotions, providing customers with opportunities to purchase high-quality clothing at discounted prices. These sales are often advertised on their website and through email newsletters.
• Loyalty Program: While specific details about a loyalty program are not publicly available, Velvet Tees often engages with its customers through exclusive offers and early access to new collections. This approach fosters a loyal customer base and encourages repeat purchases.
• Collaborations: Velvet Tees occasionally collaborates with influencers and models, such as Lily Aldridge and Kirsty Hume, which can lead to limited-edition collections and special promotions. These collaborations are highly anticipated and often generate significant interest among fans of the brand.

FAQs

What is the history of Velvet Tees?

Velvet Tees was founded in 1997 by Jenny Graham and Henry Hirschowitz, with Toni Spencer joining later. The brand started with a focus on creating fashion-forward tee shirts and has since evolved into a full-fledged fashion house.

Where are Velvet Tees products manufactured?

Velvet Tees products are primarily manufactured in the United States, ensuring high-quality craftsmanship and attention to detail.

What is the target demographic for Velvet Tees?

The target demographic for Velvet Tees includes men and women aged 30 to 40, who are looking for middle to moderate-priced, high-quality fashion staples.

How has the acquisition by Adastria impacted Velvet Tees?

The acquisition by Adastria has provided Velvet Tees with extensive resources, enhancing its product range and retail capabilities. This partnership has also expanded the brand's global presence, particularly in North America and Asia.

Where can I find Velvet Tees products?

Velvet Tees products can be found in boutiques, premium department stores, and online platforms both in the U.S. and internationally.

By understanding these aspects of Velvet Tees, consumers can appreciate the brand's commitment to quality, style, and customer satisfaction, making it a preferred choice in the contemporary fashion market.