20% Off TOWER London Discount Codes (7 Active) November 2024

About TOWER London

TOWER London, founded in 1980 by Harry Demopoulos, is a multi-award-winning, family-run independent footwear retailer headquartered in Shoreditch, London. The business has its roots in footwear manufacturing, with Harry Demopoulos initially producing uppers for several British heritage brands before transitioning into retail. Today, the company is led by his sons, Gerry and Yiannis Demopoulos, who have expanded the business to include five stores across London, including a flagship store in Earl’s Court and a new location on Camden High Street.

Standout Features

Curated Product Range

TOWER London is renowned for its carefully curated selection of footwear from over 60 brands, including Dr Martens, Converse, New Balance, Vans, and Timberland. Each store has a unique product range tailored to its local community, reflecting the diverse tastes of different London neighborhoods.

Strong Brand Partnerships

The retailer has a particularly strong relationship with Dr Martens, its longest-standing brand partner. TOWER London is one of the few retailers in the UK that offers Dr Martens' full range, including core, fashion, limited edition, and select collaborations. This partnership is reflected in the brand's color scheme, which is inspired by Dr Martens' signature black-and-yellow livery.

Commitment to Sustainability

Recognizing the growing concern for sustainability among its customers, TOWER London has introduced vegan shoe options made without any animal materials. This move aligns with the company's mission to adapt to changing consumer tastes while maintaining its commitment to quality and style.

Community Focus

TOWER London is deeply embedded in the London community, celebrating youth culture and embracing the city's diverse population. The brand's stores are designed to reflect the local culture, with the new Camden High Street store featuring a unique design that highlights the brand's connection to London life.

User Reviews

TOWER London has garnered positive feedback from customers across various platforms. Here are some insights:

• Ease of Purchase: Customers appreciate the seamless shopping experience, particularly with the integration of Amazon Pay, which allows for one-click purchases using familiar Amazon login credentials. This has significantly reduced friction in the checkout process, especially for mobile users.

• Product Quality: Users praise the high quality of the footwear and the variety of brands available. For example, a customer review on the Tower London website noted, "I was looking for a pair of pink Tommy Trainers and found them on this website. I had never purchased from this site before. So was a little nervous. Absolutely nothing to worry about as I placed my order and paid via Amazon. I was informed via email every step from order to delivery. First class service."

• Customer Service: The brand is commended for its excellent customer service. Reviews often highlight the prompt communication and efficient delivery process, contributing to a positive overall shopping experience.

Promotion and Loyalty Program

Online Presence and Global Reach

TOWER London has actively invested in its online presence since 2010, allowing customers to shop globally. The brand aims to expand its online sales beyond the UK, leveraging Amazon Pay's multi-currency capabilities to serve international customers more effectively. This strategy has helped increase revenue from European and other global markets.

Special Offers and Collaborations

The retailer frequently collaborates with brands to offer limited-edition and exclusive footwear. For instance, the new Camden High Street store features a dedicated area for Dr Martens and other premium brands, along with collaborative and limited-edition footwear.

Community Initiatives

TOWER London is involved in various community and charitable initiatives, which are set to increase as part of their brand-wide overhaul. These initiatives are aimed at aligning the brand more closely with the local community and enhancing its social impact.

FAQs

What is the history of TOWER London?

TOWER London was founded in 1980 by Harry Demopoulos, who transitioned from footwear manufacturing to retail. The business is now run by his sons, Gerry and Yiannis Demopoulos, and has expanded to five stores across London.

What brands does TOWER London stock?

TOWER London stocks over 60 brands, including Dr Martens, Converse, New Balance, Vans, Timberland, and many others. Each store has a curated selection tailored to its local community.

Does TOWER London offer online shopping?

Yes, TOWER London has a strong online presence, allowing customers to shop from their website. They also offer global shipping and have integrated Amazon Pay to enhance the online shopping experience.

How does TOWER London contribute to sustainability?

TOWER London has introduced vegan shoe options to cater to customers concerned about sustainability. This move reflects the brand's commitment to adapting to changing consumer preferences while maintaining quality and style.

What is the significance of the new Camden High Street store?

The new store on Camden High Street is the first new opening since 2016 and marks a significant expansion for TOWER London. It features a unique design, a dedicated area for Dr Martens, and other premium brands, reflecting the brand's connection to London life and youth culture.