50% Off The Ordinary Discount Codes (1 Active) January 2025

About The Ordinary

The Ordinary is a skincare brand that has revolutionized the beauty industry with its commitment to transparency, affordability, and scientific integrity. Launched in August 2016 as the 11th brand under the umbrella of DECIEM, The Ordinary quickly gained popularity for its straightforward approach to skincare. Founded by Brandon Truaxe, a Canadian entrepreneur with a background in computer science and engineering, The Ordinary aims to democratize access to effective skincare by offering high-quality products at honourable prices. The brand's mission is to communicate with integrity, ensuring that consumers are not misled by inflated prices or obscure ingredient lists.

Standout Features

Transparency and Integrity

One of the most significant features of The Ordinary is its unwavering commitment to transparency. Unlike many other skincare brands, The Ordinary clearly lists the ingredients and their concentrations on its product labels. This approach helps consumers understand exactly what they are paying for, fostering trust and loyalty. The brand's focus on honesty extends to its pricing strategy, where it avoids disguising commodity technologies as advanced or innovative, thereby keeping prices low without compromising on quality.

Affordable Pricing

The Ordinary is renowned for its affordable prices, which are often significantly lower than those of other skincare brands with similar formulations. This is achieved through a simplified and streamlined approach to skincare, focusing on a small number of high-quality ingredients rather than a long list of potentially unnecessary ones. Additionally, The Ordinary's vertical integration—where it formulates, produces, and packages its products in-house—allows it to cut down on costs and pass the savings on to consumers.

Science-Backed Formulations

The Ordinary's product line includes a wide range of skincare products, such as serums, toners, moisturizers, and treatments, all backed by scientific research. The brand leverages its expertise in materials chemistry and biochemistry to create products that deliver visible results. This focus on science ensures that each product is effective and addresses specific skin concerns like redness, fine lines, aging, and dryness.

Diverse Product Range

The Ordinary offers a diverse array of products catering to various skin types and concerns. From hyaluronic acid serums to retinoid treatments, the brand's portfolio is designed to be versatile and inclusive. This diversity allows consumers to find products that suit their specific skincare needs, making The Ordinary a go-to brand for many skincare enthusiasts.

User Reviews and Feedback

General Sentiment

User reviews and feedback from various sources, including the brand's homepage, Trustpilot, Amazon, and YouTube, consistently highlight The Ordinary's effectiveness and value for money. Many users praise the brand for its transparent ingredient lists, affordable prices, and the noticeable improvements in their skin health. For example, users often commend products like the Hyaluronic Acid 2% + B5 and the Retinoid 2% for their efficacy and affordability.

Common Praise

• Effectiveness: Users frequently mention that The Ordinary's products deliver on their promises, providing visible improvements in skin texture, hydration, and overall health.
• Affordability: The brand's low prices without compromising on quality are a major point of praise. Users appreciate the ability to experiment with different products without breaking the bank.
• Transparency: The clear labeling of ingredients and their concentrations is highly valued by consumers, who appreciate the honesty and integrity of the brand.

Criticisms and Areas for Improvement

While The Ordinary generally receives positive feedback, some users have noted a few areas for improvement: - Overwhelming Product Range: Some users find the extensive product line overwhelming, especially for beginners. This can make it difficult to choose the right products for their specific skin concerns. - Customer Service: A few users have reported mixed experiences with customer service, suggesting that the brand could improve in this area.

Promotion and Loyalty Program

Word-of-Mouth and Community Engagement

The Ordinary's success is significantly driven by word-of-mouth and community engagement. The brand has inspired the creation of independent online communities, such as the Facebook group "The Ordinary & Deciem Chat Room," which boasts over 129,000 followers. These communities serve as platforms for users to share their experiences, ask questions, and recommend products, fostering a sense of loyalty and trust among consumers.

Direct Sales Model

The Ordinary sells its products directly to customers through its website and retail stores, which helps in maintaining low prices and ensuring that consumers get the best value for their money. This direct sales model also allows the brand to engage closely with its customers, gathering feedback and improving products based on user insights.

Collaborations and Partnerships

The Ordinary occasionally collaborates with other beauty brands and influencers, which helps in expanding its reach and credibility. These partnerships often result in limited-edition products or special promotions, keeping the brand fresh and exciting for its loyal customer base.

Frequently Asked Questions (FAQs)

What makes The Ordinary different from other skincare brands?

The Ordinary stands out due to its commitment to transparency, affordable pricing, and science-backed formulations. Unlike many other brands, it clearly lists ingredients and their concentrations, ensuring that consumers know exactly what they are paying for.

How does The Ordinary manage to keep its prices so low?

The Ordinary achieves low prices through a simplified approach to skincare, focusing on high-quality ingredients rather than a long list of potentially unnecessary ones. Additionally, the brand's vertical integration and direct sales model help in cutting down costs, which are then passed on to consumers.

Is The Ordinary suitable for beginners?

Yes, The Ordinary can be a good option for beginners. The brand offers a straightforward approach to skincare, and its products are designed to be easy to understand and use. However, the extensive product range can be overwhelming, so it may be helpful for beginners to start with simpler products and gradually explore more options.

What is the significance of DECIEM, the parent company of The Ordinary?

DECIEM is a multi-brand beauty company founded by Brandon Truaxe in 2013. It includes several skincare and beauty brands, with The Ordinary being one of its most popular and successful brands. DECIEM's focus on advanced functional beauty and its commitment to integrity and transparency have been instrumental in The Ordinary's success.

How has The Ordinary impacted the beauty industry?

The Ordinary has significantly impacted the beauty industry by promoting transparency and affordability. It has changed consumer behavior, encouraging people to be more informed about the ingredients in their skincare products and to expect honesty from brands. The brand's influence has also led to increased competition and innovation in the skincare market.