30% Off Tatti Lashes Discount Codes (7 Active) January 2025

About Tatti Lashes

Tatti Lashes, founded in 2016 by best friends and eyelash technicians Charlotte Tiplady and Elliot Barton, has rapidly evolved into one of the world's leading luxury eyelash brands. Originating from a modest beauty salon basement in Liverpool, the duo aimed to revolutionize the lash sector by creating high-quality, affordable, and stylish lashes that could be worn multiple times. Today, Tatti Lashes is recognized globally, with a presence in 93 countries and a portfolio of 105 products catering to both consumers and makeup artists.

Standout Features

Quality and Innovation

Tatti Lashes stands out for its emphasis on quality and innovation. The brand's lashes are handmade, ensuring each set meets the highest standards. They offer a range of styles, from subtle everyday lashes to ultra-glamorous designs, all crafted with lightweight synthetic fibers that blend seamlessly with natural lashes. This focus on quality has made Tatti Lashes a favorite among makeup artists and celebrities such as Kim Kardashian West, Ariana Grande, and Cardi B.

Celebrity Collaborations

One of the key factors contributing to Tatti Lashes' success is its strategic collaborations with celebrities. Recently, the brand launched an affordable lash collection in collaboration with Khloé Kardashian, featuring reusable lashes and complementary products like a long-lasting lash adhesive and a curved lash applicator. Such collaborations not only enhance the brand's visibility but also reflect the versatile style and appeal of Tatti Lashes.

Global Reach and Distribution

Tatti Lashes has expanded significantly since its inception, now retailing in 93 countries worldwide. The brand's strong presence in the UK, US, Australia, Germany, and the Netherlands underscores its global appeal. With plans to distribute directly to the US market, Tatti Lashes is poised for further growth, particularly with the launch of its new collection with Khloé Kardashian.

User Reviews and Feedback

Customer Satisfaction

Tatti Lashes has garnered a strong reputation for customer satisfaction. On platforms like Trustpilot and Amazon, users praise the brand for its high-quality products, ease of application, and durability. Many reviewers highlight the comfort and natural look of the lashes, making them suitable for both everyday wear and special occasions. Beauty influencers and makeup artists also frequently endorse Tatti Lashes, further validating the brand's quality and performance.

Social Media and Influencer Endorsements

The brand's popularity is also evident through its strong social media presence. Influencers such as Jamie Genevieve, Jeffree Star, and Nikkie Tutorials have featured Tatti Lashes in their content, contributing to the brand's widespread recognition and increased sales. These endorsements have not only grown awareness but also had a significant impact on the brand's global reach.

Promotion and Loyalty Program

Multichannel Marketing Strategy

Tatti Lashes employs a robust multichannel marketing strategy, including email and SMS marketing. The brand has seen significant success with SMS marketing, generating 35% of its owned marketing revenue through this channel. By integrating SMS into their existing email flows, Tatti Lashes has increased engagement and conversion rates. For instance, welcome text messages achieve a 30% click rate and 9% conversion rate, while abandoned cart and back-in-stock notifications also drive substantial revenue.

Special Offers and Collaborations

Tatti Lashes frequently offers special promotions and collaborations to engage its customer base. For example, the brand recently launched a limited edition gift set in collaboration with Khloé Kardashian, available for purchase worldwide. Such exclusive collections and offers incentivize customers to make repeat purchases and attract new buyers. Additionally, Tatti Lashes provides early access to sales and exclusive offers to its SMS subscribers, enhancing customer loyalty.

FAQs

What Makes Tatti Lashes Unique?

Tatti Lashes is unique due to its high-quality, handmade lashes that are both affordable and durable. The brand's focus on style, comfort, and reusability sets it apart from competitors. Additionally, its strong relationships with makeup artists and celebrity endorsements have contributed to its global recognition.

How Do I Apply Tatti Lashes?

Applying Tatti Lashes is relatively straightforward. The brand provides a curved lash applicator to help users apply the lashes easily. For detailed instructions, customers can refer to the brand's website or watch tutorial videos on platforms like YouTube.

Can I Reuse Tatti Lashes?

Yes, Tatti Lashes are designed to be reusable. Each set can be worn up to 20 times with proper care. The brand recommends using its rose oil-infused lash remover to clean and maintain the lashes, ensuring they remain in good condition for multiple uses.

How Does Tatti Lashes Engage with Customers?

Tatti Lashes engages with customers through various channels, including email and SMS marketing. The brand offers personalized messages, exclusive offers, and early access to sales to its subscribers. This multichannel approach helps in building a loyal customer base and driving revenue.

What Are the Key Products Offered by Tatti Lashes?

Tatti Lashes offers a wide range of products, including strip lashes, professional lash tech trays, and complementary items like lash adhesive and applicators. The brand also collaborates with celebrities to launch exclusive collections, such as the recent Khloé Kardashian x Tatti Lashes collection.