35% Off Taschen Vouchers, Discount Codes (1 Active) Jan 2025

About Taschen

Taschen, founded in 1980 by Benedikt Taschen in Cologne, Germany, has evolved into a global luxury art book publisher renowned for its diverse and high-quality publications. Initially starting as Taschen Comics, the company quickly expanded its scope to include a wide range of art, architecture, design, fashion, film, and lifestyle books. Today, Taschen is co-managed by Benedikt Taschen and his eldest daughter, Marlene Taschen, and has established itself as a leader in making lesser-seen art accessible to mainstream audiences.

Standout Features

Taschen's success can be attributed to several standout features that set it apart from other publishers:

• Innovative Book Designs: Taschen is known for its visually stunning and meticulously crafted books. From the oversized "SUMO" series, which includes the iconic Helmut Newton "SUMO" that sold out and became the most expensive book of the 20th century, to the pocket-sized "Basic Art" series, Taschen's books are designed to be both beautiful and accessible.
• Diverse Content: The publisher covers a broad spectrum of subjects, including art, architecture, design, fashion, film, and lifestyle. This diversity allows Taschen to cater to a wide range of interests and tastes.
• Global Presence: With flagship stores in major cities like Berlin, Beverly Hills, London, Paris, and Hong Kong, Taschen has a significant global presence. These stores are designed to be more than just bookshops; they are curated spaces that celebrate the art of book production.
• Collaborations and Limited Editions: Taschen frequently collaborates with artists and designers to produce unique and limited-edition books. These collaborations, such as the "Basic Art" series and special collector's editions, have become highly sought after by book enthusiasts and collectors.

User Reviews and Feedback

Taschen's reputation is reflected in the positive feedback from its users across various platforms:

• Amazon Reviews: Customers on Amazon often praise Taschen's books for their high-quality production, beautiful imagery, and comprehensive content. Many reviewers highlight the value for money, even for the more expensive collector's editions.
• Trustpilot: On Trustpilot, users commend Taschen for its excellent customer service, fast shipping, and the overall quality of the books. Some reviewers mention that the books are often better than expected, both in terms of content and physical quality.
• YouTube: Book reviewers and collectors on YouTube frequently showcase Taschen's publications, praising their design, binding, and the attention to detail in each book. These reviews often highlight the unique experience of owning a Taschen book.
• Homepage Feedback: On Taschen's official website, customers often leave positive comments about their purchases, appreciating the care and craftsmanship that goes into each book. Many users also praise the company's commitment to making art accessible to a broader audience.

Promotion and Loyalty Program

Taschen engages its customers through various promotional activities and loyalty programs:

• Special Editions and Collector's Items: Taschen regularly releases special and limited-edition books that serve as a gateway into collecting for many enthusiasts. These editions are often signed and come with unique packaging, making them highly desirable.
• Store Events and Exhibitions: Taschen's flagship stores frequently host events, exhibitions, and book signings, which help build a community of book lovers and collectors. These events are designed to enhance the customer experience and foster loyalty.
• Newsletter and Social Media: Taschen keeps its customers informed about new releases, promotions, and events through its newsletter and social media channels. Subscribers often receive exclusive offers and early access to new publications.

FAQs

What types of books does Taschen publish?

Taschen publishes a wide range of books on subjects including art, architecture, design, fashion, film, and lifestyle. Their publications vary from pocket-sized "Basic Art" series to oversized collector's editions like the "SUMO" series.

Where are Taschen's stores located?

Taschen has flagship stores in several major cities around the world, including Berlin, Beverly Hills, London, Paris, and Hong Kong. These stores are designed to provide a unique and curated book-buying experience.

What makes Taschen's books unique?

Taschen's books are known for their high-quality production, beautiful design, and meticulous attention to detail. The company collaborates with artists and designers to produce unique and limited-edition books that are highly sought after by collectors.

How does Taschen engage with its customers?

Taschen engages its customers through special editions, collector's items, store events, exhibitions, and a newsletter. The company also maintains an active presence on social media to keep customers informed about new releases and promotions.

What is the "Basic Art" series?

The "Basic Art" series is a collection of books that provide comprehensive introductions to the lives and works of various artists. The series includes over 100 titles and is available in up to 30 languages, making it a popular choice for art enthusiasts worldwide.