50% Off Student Beans Vouchers, Discount Codes January 2025

About Student Beans

Student Beans is a pioneering technology company dedicated to empowering students to thrive. Founded in 2005 by brothers James and Mike Eder in Birmingham, UK, the company has evolved into a global leader in student marketing and verification. Student Beans connects brands with the Gen Z demographic through its robust student verification and marketing platform. The company's mission is to create lasting relationships between brands and students, helping students save money and brands build lifelong customer loyalty.

Standout Features

Global Reach and Verification

Student Beans boasts an impressive global reach, verifying student status in over 100 countries and connecting brands with over 175 million verified students. This extensive network enables brands to run targeted marketing campaigns and offer exclusive discounts, driving significant sales growth.

Comprehensive Marketing Solutions

The platform offers a suite of solutions that help brands find, attract, engage, and convert verified students. This includes an extensive network of global media touchpoints, conversion optimization tools, and valuable student insights. These tools are designed to drive repeat purchases and build brand loyalty among Gen Z consumers.

Affiliate Publisher Network

Student Beans operates a high-quality affiliate publisher network, allowing publisher partners to access and promote exclusive student discounts from partnered brands. This partnership model benefits both brands and publishers by driving sales and generating new revenue streams.

Brand Partnerships

Student Beans partners with a diverse range of brands, from major league baseball teams to airlines and beauty brands. The company selects partners that share its values and resonate well with the Gen Z audience. Recent additions to their roster include UberEats, NET-A-PORTER, and Starface World.

User Reviews and Feedback

Trust and Reliability

Users and partners alike praise Student Beans for its trustworthiness and reliability. On platforms like Trustpilot, users highlight the ease of use and the significant savings they achieve through the platform. Brands also commend Student Beans for its expertise in the student market, citing substantial increases in program results and customer engagement.

Positive Experiences

On YouTube and other social media platforms, students often share their positive experiences with Student Beans, appreciating the variety of discounts and the simplicity of the verification process. Brands like Amazon Prime Student and OnePlus have also publicly acknowledged the success of their student programs, attributing it to the support from Student Beans.

Criticisms and Areas for Improvement

While the majority of feedback is positive, some users have noted occasional issues with the verification process and the need for more diverse discount offerings. However, these criticisms are relatively rare and often addressed promptly by the Student Beans support team.

Promotion and Loyalty Program

Student Discounts and Loyalty Programs

Student Beans enables brands to securely run and promote their own student discount and loyalty programs. These programs are designed to attract and engage students, driving sales and building brand loyalty. The platform's conversion optimization tools help brands turn one-time shoppers into repeat customers, fostering long-term relationships with Gen Z consumers.

Engagement and Retention

The company's approach to engagement includes providing valuable content and insights that resonate with students. This includes editorial content on core student topics, such as financial tips and lifestyle advice, which helps build trust and loyalty among the student audience.

Brand Alignment and Resonance

Student Beans ensures that the brands they partner with align well with the values and preferences of Gen Z. This alignment is crucial for creating effective marketing campaigns that resonate with the target audience, leading to higher engagement and conversion rates.

Frequently Asked Questions (FAQs)

What does Student Beans do?

Student Beans is a technology company that connects brands with Gen Z students through its student verification and marketing platform. The company helps brands find, attract, engage, and convert verified students, driving sales and building brand loyalty.

How does the verification process work?

Student Beans uses a digital verification tool to ensure that only genuine students can access exclusive discounts. This tool is part of their broader suite of solutions designed to support brands in targeting the student demographic effectively.

What types of brands partner with Student Beans?

Student Beans partners with a wide range of brands, including major league baseball teams, airlines, beauty brands, and more. The company looks for brands that share its values and have the potential to resonate well with the Gen Z audience.

How does the affiliate publisher network work?

The affiliate publisher network allows high-quality publishers to access and promote exclusive student discounts from partnered brands. When a sale is generated through these promotions, the commission is shared between the publisher and Student Beans, creating a win-win partnership.

What is the new brand identity of Student Beans?

In 2023, Student Beans evolved its brand identity to better connect with Gen Z students. The new identity includes a simplified logo, a bold color palette, and a vibrant aesthetic that reflects the needs, wants, and loves of the Gen Z audience. This change aims to enhance the brand's appeal and effectiveness in communicating with its target demographic.

By understanding these aspects of Student Beans, brands and students alike can appreciate the value and impact of this innovative platform in the world of Gen Z marketing.