20% Off STRAAND Vouchers, Discount Codes (1 Active) Jan 2025

About STRAAND

Straand is Australia's pioneering microbiome-focussed scalp care brand, launched in July 2022 by four colleagues in Melbourne. The brand is rooted in the ethos that "healthy hair starts with a healthy scalp," emphasizing the importance of scalp care as an integral part of overall hair health. Straand's products are designed to harness the power of prebiotics to maintain scalp balance and promote healthy hair growth. With a strong commitment to sustainability, inclusivity, and natural ingredients, Straand is rapidly expanding its presence globally, including in the UK, Southeast Asia, and the US.

Standout Features

Straand distinguishes itself through several key features that set it apart in the haircare market:

• Microbiome-Focused Approach: Straand's products are formulated with a proprietary prebiotic known as Defenscalp, along with other natural ingredients like panthenol, jojoba oil, and sweet almond oil. This approach aims to balance the scalp's microbiome, addressing issues such as dandruff and itchiness without stripping the scalp of its natural oils.
• Natural and Cruelty-Free: All Straand products are free from parabens, sulphates, and silicones, making them vegan-friendly and cruelty-free. This aligns with the brand's commitment to sustainability and ethical practices.
• Affordable and High-Performing: Straand's products are priced affordably, ranging from AU$24 to AU$28 (US$16 to US$18), making high-quality, natural scalp care accessible to a wider audience.
• Global Expansion: With recent funding of 4 million Australian dollars from Unilever Ventures and the Harvey Family Office, Straand is expanding its distribution channels globally, including partnerships with Sephora, Urban Outfitters, Anthropologie, and Amazon.

User Reviews and Feedback

User reviews provide valuable insights into the effectiveness and user experience of Straand's products. Here are some key points gathered from various sources:

• Positive Experiences: Many users have reported positive outcomes, particularly those who have used the products consistently over several months. For instance, one user mentioned that Straand's products were the only ones that had effectively addressed their scalp issues after trying numerous other brands.
• Mixed Results: Some users have experienced mixed results, with some products working better than others. For example, a user with scalp psoriasis found that while the shampoo smelled nice and lathered well, it did not significantly reduce their dandruff and itchiness.
• Customer Service: There have been some concerns about customer service, with one user noting that they did not receive a response when inquiring about the product's efficacy for specific medical conditions.
• Product Favorites: Users have particularly praised certain products, such as the scalp brush and the Halo Hydrator Calming Hydration Scalp Mask, which have received high ratings for their effectiveness and user experience.

Promotion and Loyalty Program

Straand engages with its customers through various promotional activities and loyalty programs:

• Partnerships and Discounts: Straand has collaborated with influencers like Hannah English, who have provided discount codes for their followers. This helps in increasing brand visibility and encouraging new customers to try the products.
• New Product Launches: With the recent funding, Straand is set to launch new products in 2024, which will be available globally through their expanded distribution channels. This includes a multi-regional deal with Sephora to stock the brand in over 70 stores across Australia, the UK, and Southeast Asia.
• Sustainability Initiatives: Straand's commitment to becoming a carbon-neutral company is a significant draw for environmentally conscious consumers. This initiative aligns with the brand's overall ethos of sustainability and ethical practices.

FAQs

What is Straand's core philosophy?

Straand believes that healthy hair starts with a healthy scalp, emphasizing the importance of microbiome-focused scalp care. The brand aims to provide high-performing, natural products that are affordable and sustainable.

What are the key ingredients in Straand's products?

Straand's products feature a proprietary prebiotic called Defenscalp, along with other natural ingredients such as panthenol, jojoba oil, hydrolyzed wheat protein, sweet almond oil, and polyquaternium-10.

Where can I purchase Straand products?

Straand products are available in various retail outlets, including Sephora, Urban Outfitters, Anthropologie, and Amazon. They can also be purchased directly from the brand's website.

Are Straand products suitable for all hair types?

While Straand's products are designed to be inclusive, user feedback suggests that results can vary depending on individual scalp conditions. It is recommended to read reviews and consult with customer service before making a purchase.

Does Straand offer any loyalty or rewards programs?

Currently, Straand does not have a formal loyalty program, but the brand often collaborates with influencers to offer discount codes and promotions. Keeping an eye on their social media and website can help customers stay updated on any upcoming offers.

How does Straand contribute to sustainability?

Straand is committed to becoming a carbon-neutral company and takes sustainability seriously. The brand emphasizes the use of natural ingredients and ethical practices in its product development and manufacturing processes.