25% Off Step One UK Vouchers, Discount Codes November 2024

About Step One UK

Step One UK is a pioneering Australian underwear brand that has recently made its mark in the UK market with an exclusive launch at John Lewis. Founded by entrepreneur Greg Taylor in 2017, Step One has rapidly grown from a small startup to a global brand, selling over 14.7 million pairs of underwear in just seven years. Known for its commitment to sustainability and quality, Step One offers a range of high-quality, organically grown, and certified bamboo underwear for both men and women. The brand's innovative products, such as the UltraGlyde® panels and 3D comfort pouch, have garnered significant attention for their comfort and functionality.

Standout Features

Step One UK stands out in the market due to several key features that set it apart from other underwear brands:

• Anti-Chafe Panels: Step One's UltraGlyde® panels are designed to prevent uncomfortable friction and leg ride-up, ensuring a smooth and comfortable wear throughout the day.
• 3D Elastic Pouch: The hidden piece of elastic around the pouch keeps everything neatly in place, providing additional support and comfort.
• Super Soft Bamboo Viscose: Made from FSC®-certified, sustainably grown bamboo, the underwear is not only super soft but also breathable and moisture-wicking, ideal for everyday wear.

These features, combined with the brand's commitment to sustainability, make Step One a preferred choice for those seeking both comfort and ethical fashion.

User Reviews and Feedback

Step One UK has garnered an impressive array of positive reviews from its customers. Here are some insights gathered from various sources:

• 5-Star Reviews: With over 30,000 5-star reviews, Step One's community of customers praises the brand for its comfort, quality, and sustainability. Users often highlight the anti-chafe panels and the softness of the bamboo fabric as standout features.
• Trustpilot and Amazon Reviews: On platforms like Trustpilot and Amazon, customers consistently rate Step One highly, citing the comfort, durability, and eco-friendly nature of the products. Many reviewers appreciate the brand's commitment to sustainability and the positive impact it has on their daily lives.
• YouTube and Social Media: On YouTube and social media platforms, users often share their positive experiences with Step One underwear. The brand's community engagement is strong, with many customers sharing their favorite products and how they have improved their daily comfort.

Overall, the feedback from users underscores the brand's success in delivering high-quality, comfortable, and sustainable underwear.

Promotion and Loyalty Program

To celebrate its launch in the UK, Step One has introduced several promotions and loyalty programs to engage its customers:

• Exclusive Launch Offer: Customers can get £10 off any single pair of Step One underwear when buying online at John Lewis, using the promo code MYSTEPONE. This offer was valid until March 3, 2024.
• Loyalty Program: While specific details about a loyalty program are not publicly available, the brand's high customer repeat rate of 61% suggests a strong customer loyalty base. This loyalty is likely fostered through excellent customer service, quality products, and strategic marketing efforts.

Frequently Asked Questions (FAQs)

What makes Step One underwear unique?

Step One underwear is unique due to its innovative features such as UltraGlyde® anti-chafe panels, 3D elastic pouches, and super soft bamboo viscose fabric. These features enhance comfort and functionality, setting the brand apart from other underwear brands.

Is Step One sustainable?

Yes, Step One is committed to sustainability. The brand uses FSC®-certified, sustainably grown bamboo for its products and has achieved end-to-end FSC certification, making it a leader in sustainable fashion.

What sizes does Step One offer?

Step One offers a wide range of sizes from XS to 4XL for both men and women, ensuring that the brand's products are accessible to a broad range of body types.

Where can I buy Step One underwear in the UK?

Step One underwear is available exclusively at John Lewis online in the UK. This strategic partnership marks a significant milestone for the brand's entry into the UK retail market.

Does Step One offer any promotions or discounts?

Yes, Step One has offered promotions such as the £10 off discount code for its launch at John Lewis. The brand may introduce other promotions and loyalty programs in the future to engage its customers.

By understanding these key aspects of Step One UK, customers can make informed decisions about why this brand stands out in the market and how it can meet their needs for comfortable, sustainable, and high-quality underwear.