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About Skylum

Skylum, formerly known as Macphun Software, is a pioneering company in the field of photo editing software. Founded in 2008 by Paul Muzok and Dmitry Sytnik, two photography enthusiasts and gaming app developers, Skylum has evolved into an international team of over 100 professionals dedicated to reimagining photo editing. The company's mission is to push the boundaries of photo editing, making it accessible and inspiring for photographers of all levels. With a strong emphasis on creativity, accessibility, and user-centric design, Skylum aims to transform complex processes into intuitive experiences, fostering a vibrant community of photographers worldwide.

Standout Features of Skylum's Software

Skylum's flagship product, Luminar, stands out for its innovative features and user-friendly interface. Here are some key aspects that make Luminar a preferred choice among photographers:

• AI-Powered Editing: Luminar incorporates advanced artificial intelligence tools, such as AI Sky Replacement, AI Structure, and Accent AI 2.0, which significantly enhance the editing process by automating tasks like sky replacement, structure optimization, and shadow and highlight adjustments.
• RAW File Editing: Luminar allows users to work directly on RAW files, providing extensive control over image editing without compromising quality.
• Layers and Masks: The software offers layers and masks, enabling users to apply filters and adjustments with precision and flexibility.
• User Interface: Luminar's interface is designed for better ergonomics, making it easier for photographers to navigate and edit their images efficiently.
• Cross-Platform Compatibility: Luminar is available on both macOS and Windows, ensuring that photographers can use the software regardless of their operating system.

User Reviews and Feedback

Skylum's products, particularly Luminar, have garnered positive feedback from users across various platforms. Here are some insights:

• Ease of Use: Many users appreciate the intuitive nature of Luminar, noting that it is easy to use even for those who are not highly skilled in photo editing.
• AI Features: The AI-powered tools in Luminar have been praised for their effectiveness and time-saving capabilities. Users have highlighted the sky replacement feature as particularly useful.
• Performance: Users have reported that Luminar performs well, even with complex edits, and that the software is stable and reliable.
• Customer Support: Skylum's customer support has been commended for its responsiveness and helpfulness, which adds to the overall positive user experience.

However, some users have noted a few areas for improvement, such as occasional performance issues with large files and the need for more detailed tutorials on some of the advanced features.

Promotion and Loyalty Program

Skylum offers various promotions and loyalty programs to engage with its user base and reward loyal customers:

• Discounts and Offers: Skylum frequently provides discounts on its software, especially for new users. For example, blog readers can get a 10% discount on Luminar Neo.
• Ambassador Program: Skylum is developing a broad Ambassador program that includes local photo-related events around the world. This program aims to connect with photographers and foster a community of like-minded individuals.
• Workshops and Events: The company participates in major photography events, such as Berlin Photo Week and Photo Plus Expo, to showcase its products and engage with users.
• Community Engagement: Skylum encourages community engagement through its website and social media channels, where users can share their work, get feedback, and stay updated on new features and updates.

Frequently Asked Questions (FAQs)

What is Skylum's history?

Skylum was founded in 2008 by Paul Muzok and Dmitry Sytnik as Macphun Software. The company initially developed various applications before focusing on photography and launching Luminar in 2016. In 2017, Macphun Software was rebranded as Skylum.

What are the key features of Luminar?

Luminar offers AI-powered editing tools, RAW file editing, layers and masks, and a user-friendly interface. It also includes features like sky replacement, structure optimization, and portrait retouching.

Is Luminar available on multiple platforms?

Yes, Luminar is available on both macOS and Windows, making it accessible to a wide range of users.

How does Skylum support its users?

Skylum provides customer support through its website and offers resources like tutorials and community forums. The company also engages with users through social media and local events.

What are the future plans for Skylum?

Skylum continues to focus on integrating AI technologies into its software to simplify and enhance the photo editing process. The company aims to make Luminar an essential tool for every photographer by empowering users with innovative features and tools.