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About SEVEN BRO7HERS

SEVEN BRO7HERS is a dynamic and innovative brewery founded by seven brothers: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg McAvoy. Inspired by their father's amateur brewing hobby, the brothers turned their passion into a successful business, launching their first pint in 2014. Based in Salford, Manchester, SEVEN BRO7HERS has rapidly expanded into a multifaceted enterprise, encompassing brewing, distilling, and hospitality. The brand is known for its commitment to quality, community spirit, and a fun, approachable approach to craft beer and spirits.

Standout Features

Brand Evolution and Design

SEVEN BRO7HERS has undergone significant branding and design transformations to reflect their growth and evolving identity. The original branding, created by Creative Spark, was revamped to include a vibrant color palette and a prominent use of the number seven, making their products stand out on shelves. This redesign ensures that each can has a unique look while maintaining brand recognizability.

Contract Distilling Venture

In a recent expansion, SEVEN BRO7HERS launched a contract distilling arm, SEVEN BRO7HERS DISTILLING, specializing in white label and bespoke spirits. This venture leverages the expertise of the Four Sisters Distillery, which the brothers merged with in 2023. The distillery offers comprehensive services including recipe development, distillation, ageing, blending, and packaging, catering to established brands, entrepreneurs, and corporate clients.

Community and Family Ethos

The McAvoy brothers' business is deeply rooted in family values and community spirit. Their parents instilled an ethos of hard work, fairness, and adventure, which is reflected in their business practices. The brothers also have four sisters who run the Four Sisters Distillery, further emphasizing the family's involvement in the industry.

Expansive Operations

SEVEN BRO7HERS operates several successful beer houses in the Manchester area, including locations in Middlewood Locks, MediaCityUK, Salford, and Ancoats. They also run a taproom bar at the brewery and have a partnership bar at Manchester Airport's T2 Departure Lounge. The company has signed national distribution deals with major retailers like Asda and Lidl, further expanding their reach.

User Reviews and Feedback

General Feedback

Users and customers of SEVEN BRO7HERS often praise the brand for its innovative products, excellent customer service, and welcoming atmosphere in their beer houses. On platforms like Trustpilot and Amazon, reviewers highlight the quality and variety of their beers and spirits, as well as the engaging branding and packaging.

Specific Praise

• Quality of Products: Many reviewers commend the taste and quality of SEVEN BRO7HERS' beers and spirits, noting that they offer a refreshing alternative to mainstream brands.
• Customer Service: The brand's customer service is frequently praised for being friendly, knowledgeable, and responsive.
• Atmosphere: Visitors to their beer houses often mention the warm and inviting atmosphere, which aligns with the brand's community-focused ethos.

Criticisms and Areas for Improvement

While the overall feedback is positive, some users have noted occasional inconsistencies in product availability and minor issues with online ordering processes. However, these are generally seen as minor and do not detract from the overall positive experience.

Promotion and Loyalty Program

Competitive CPA Rates

SEVEN BRO7HERS offers highly competitive CPA (Cost Per Acquisition) rates for publishers and affiliates, making it an attractive brand to work with in the affiliate marketing space. This, combined with their talented creative team, provides a wealth of content opportunities for partners.

Crowdfunding and Expansion Plans

The company is currently engaged in crowdfunding efforts to support major expansion plans, including the move to a new brewery site. This initiative not only aims to increase production capacity but also to enhance the local community, reflecting the brand's commitment to growth and community development.

Exclusive Opportunities

SEVEN BRO7HERS frequently offers exclusive opportunities, sales, and new beer releases, keeping their audience engaged and excited about the brand. These promotions are often highlighted through their ecommerce platform and social media channels.

FAQs

What is the history of SEVEN BRO7HERS?

SEVEN BRO7HERS was founded in 2014 by seven brothers inspired by their father's home-brewing hobby. The company has since grown significantly, expanding into brewing, distilling, and hospitality.

What services does SEVEN BRO7HERS DISTILLING offer?

SEVEN BRO7HERS DISTILLING provides comprehensive services including recipe development, distillation, ageing, blending, design, bottling, and packaging. They cater to established brands, entrepreneurs, and corporate clients looking for bespoke spirits.

Where can I find SEVEN BRO7HERS products?

SEVEN BRO7HERS products are available in their beer houses, through national distribution deals with retailers like Asda and Lidl, and online through their ecommerce platform.

How does SEVEN BRO7HERS engage with its community?

SEVEN BRO7HERS is deeply involved in the local community, reflecting their family ethos of hard work, fairness, and adventure. They engage through various community-focused initiatives and by creating welcoming environments in their beer houses.

What are the plans for future expansion?

The company is currently crowdfunding to support the move to a new brewery site, which will increase production capacity and contribute to local development. They also plan to open additional beer houses and continue expanding their product lines.