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About Sculpted By Aimee UK

Sculpted by Aimee is an Irish makeup brand founded in 2016 by renowned makeup artist Aimee Connolly. With a career spanning over a decade, Aimee's extensive experience in the beauty industry, including work on TV shows, photo shoots, and beauty events, has been instrumental in shaping the brand's ethos: making makeup easier and more accessible for everyone. Sculpted by Aimee has rapidly expanded its presence, launching over 100 SKUs and establishing a strong retail footprint in Ireland and the UK, including partnerships with major retailers like Boots and a direct brand store.

Key Features and Innovations

Sculpted by Aimee stands out in the competitive beauty market with several key features that have contributed to its success:

• High-Quality, Multi-Purpose Products: The brand is known for its high-quality, multi-purpose hero products that are designed to be easy to use and versatile. This approach has resonated well with customers, making Sculpted by Aimee a favorite among beauty enthusiasts.
• Innovative Product Lines: One of the brand's most notable products is the Second Skin Dewy or Matte Mineral Foundation, which was initially met with skepticism but has since become a best-seller. This foundation is praised for its formula and color range, making it a staple in many makeup bags.
• Educational Content and Workshops: Sculpted by Aimee also focuses on education, offering workshops, masterclasses, and an official training academy. This commitment to educating customers enhances their brand experience and fosters a loyal community.

User Reviews and Feedback

User reviews and feedback from various platforms provide valuable insights into the brand's performance and customer satisfaction.

• Amazon and Retail Reviews: On Amazon UK, Sculpted by Aimee has achieved impressive sales metrics, surpassing initial monthly targets and maintaining a low Advertising Cost of Sale (ACoS) of less than 30%. Customers praise the products for their quality and ease of use, contributing to the brand's rapid growth.
• Trustpilot and Social Media: On Trustpilot and social media platforms like Instagram, customers frequently commend the brand for its excellent customer service, product effectiveness, and the educational content provided. The brand's Instagram page has garnered over 200,000 followers, reflecting its strong community engagement.
• YouTube and Influencer Feedback: Influencers and beauty bloggers on YouTube often highlight the brand's products in their reviews and tutorials, praising their performance and versatility. This organic endorsement has helped Sculpted by Aimee build a strong reputation in the beauty community.

Promotion and Loyalty Program

Sculpted by Aimee engages its customers through various promotional activities and loyalty programs:

• Strategic Promotions: The brand uses Amazon's promotional tools and advertising campaigns to drive sales and increase brand visibility. These promotions are strategically planned to align with market trends and customer preferences.
• Influencer Events: Sculpted by Aimee has successfully hosted influencer events, such as the launch of their flagship store in Belfast, which generated significant social media buzz and attracted new customers. These events are designed to create immersive brand experiences and encourage social media sharing.
• Loyalty and Community Engagement: The brand values its community highly, often expressing gratitude for customer support and loyalty. This engagement fosters a loyal customer base that actively promotes the brand through word-of-mouth and social media.

Frequently Asked Questions (FAQs)

1. What is Sculpted by Aimee?

Sculpted by Aimee is an Irish makeup brand founded by makeup artist Aimee Connolly in 2016. The brand is known for its high-quality, multi-purpose makeup products designed to make makeup easier for everyone.

2. Where can I purchase Sculpted by Aimee products?

Sculpted by Aimee products are available on their official website, Amazon UK, and in retail stores such as Boots. The brand also has flagship stores in Ireland and the UK.

3. What makes Sculpted by Aimee products unique?

Sculpted by Aimee products are unique due to their high quality, ease of use, and innovative formulas. The brand's best-selling Second Skin Dewy or Matte Mineral Foundation is a prime example of this innovation.

4. Does Sculpted by Aimee offer any educational content or workshops?

Yes, Sculpted by Aimee offers various educational content, workshops, and masterclasses. These are designed to help customers learn more about makeup application and enhance their overall brand experience.

5. How does Sculpted by Aimee engage with its community?

Sculpted by Aimee actively engages with its community through social media, influencer events, and loyalty programs. The brand values customer feedback and support, often expressing gratitude and celebrating milestones with its followers.