30% Off Rokit Vintage Vouchers, Discount Codes November 2024

About Rokit Vintage

Rokit Vintage, founded in 1986 by the Shackleton brothers, Jeremy, Anthony, and Tim, has evolved from a humble vintage denim trading stall in London's iconic Camden Market into a renowned brand in the sustainable fashion industry. Initially specializing in vintage denim sourced from American cowboys, Rokit quickly expanded its market presence, transforming its stall into a two-story shop on Camden High Street. Over the past three decades, Rokit has become a staple for style-savvy Londoners and a global online destination, known for its unique and diverse product range. The brand's commitment to sustainability and ethical practices has made it a leader in the vintage fashion sector.

Standout Features

Commitment to Sustainability

Rokit Vintage stands out for its unwavering commitment to sustainability. The brand has recycled over a million tonnes of discarded clothing and accessories, significantly reducing waste and environmental impact. Rokit prioritizes eco-friendly materials, including recycled resources, and manufactures its products locally to minimize carbon footprint. This approach not only supports the local economy but also ensures quality control and reduces transportation emissions.

Unique Product Range

Rokit's product range is meticulously curated by a team of vintage experts based in the UK's largest vintage warehouse. Hundreds of one-of-a-kind pieces are hand-selected, laundered, pressed, and carefully mended before being sent to their four London stores and online platform. The brand's in-house production team, Rokit Originals, transforms unusable styles into seasonal trend-focused designs and handcrafts collections from found fabrics, ensuring a constant flow of unique and limited-edition items.

Ethical Practices

Rokit Vintage is dedicated to ethical production practices. The brand avoids using materials of animal origin such as fur, angora, down, and exotic animal skin, opting instead for animal-friendly alternatives. Rokit's labor rating is 'good,' with a focus on fair and safe working conditions, although explicit living wage commitments are not clearly defined. The brand's transparency in tracing its supply chain ensures accountability throughout production.

User Reviews and Feedback

Customer Satisfaction

Rokit Vintage has garnered a loyal customer base over the years, with many customers praising the brand's unique offerings and commitment to sustainability. On platforms like Trustpilot and social media, customers often highlight the quality of the products, the excellent customer service, and the brand's ability to provide one-of-a-kind pieces that stand out from fast fashion.

• Quality and Uniqueness: Many customers appreciate the meticulous care taken in selecting and preparing each garment. Reviews often mention the high quality of the vintage items and the unique designs created by Rokit Originals.
• Customer Service: Rokit's customer service is frequently praised for being helpful and responsive. Customers appreciate the personalized service they receive, whether in-store or online.
• Sustainability: The brand's commitment to sustainability is a major draw for many customers. Reviews often highlight the importance of buying from a brand that prioritizes eco-friendly practices and reduces waste.

Criticisms and Areas for Improvement

While Rokit Vintage generally receives positive feedback, some areas for improvement have been noted by customers:

• Price Point: Some customers find the prices to be on the higher side, although many agree that the quality and uniqueness of the products justify the cost.
• Availability: Occasionally, customers have mentioned that certain items sell out quickly, which can be frustrating for those looking for specific pieces.

Promotion and Loyalty Program

Engaging with Customers

Rokit Vintage engages with its customers through various channels, including social media, email newsletters, and in-store events. The brand often collaborates with influencers and celebrities, which helps in promoting its unique offerings and sustainable practices.

• Social Media: Rokit is active on platforms like Instagram, where it showcases its latest collections, behind-the-scenes content, and customer spotlights. This helps in building a community around the brand.
• Email Newsletters: Subscribers receive updates on new arrivals, special promotions, and exclusive offers, keeping them informed about the latest from Rokit.
• In-Store Events: Rokit hosts events and workshops in its stores, which include styling sessions, vintage fashion talks, and meet-and-greets with designers. These events foster a sense of community and loyalty among customers.

Loyalty Program

While Rokit Vintage does not have a formal loyalty program, the brand's commitment to quality, sustainability, and customer service acts as a de facto loyalty program. Customers return to Rokit for its unique offerings and the knowledge that they are supporting a brand that prioritizes ethical and sustainable practices.

FAQs

What is Rokit Vintage's approach to sustainability?

Rokit Vintage is deeply committed to sustainability. The brand uses eco-friendly materials, including recycled resources, and manufactures its products locally to reduce carbon footprint. It also avoids using materials of animal origin and ensures transparency in its supply chain.

Where are Rokit Vintage's products sourced from?

Rokit's products are sourced from a variety of places, including vintage markets and thrift stores. The brand's team of vintage experts hand-selects unique pieces, which are then laundered, pressed, and mended before being sold.

Does Rokit Vintage offer any customization services?

Yes, Rokit Vintage offers customization services through its Rokit Originals team. This team transforms unusable styles into seasonal trend-focused designs and handcrafts collections from found fabrics.

How does Rokit Vintage ensure fair labor practices?

Rokit Vintage ensures fair labor practices by manufacturing its products in-house with a small team. The brand focuses on providing fair and safe working conditions, although explicit living wage commitments are not clearly defined.

Can I find Rokit Vintage products online?

Yes, Rokit Vintage has a robust online platform where customers can browse and purchase a wide range of vintage and sustainable fashion items. The website is updated regularly with new arrivals and exclusive online-only pieces.