50% Off Reigning Champ Vouchers, Discount Codes Nov 2024

About Reigning Champ

Reigning Champ, founded in 2007 in Vancouver, British Columbia, is a sportswear brand renowned for its commitment to quality, simplicity, and craftsmanship. The brand's origins trace back to its founder, Craig Atkinson, who began his journey in the fashion industry by importing Americana fashion, sportswear, and streetwear to Japan in 1996. This early exposure to meticulous Japanese customers instilled in Atkinson a deep respect for fabric quality, stitching, and fit, which would later become the cornerstone of Reigning Champ's philosophy.

Standout Features

Reigning Champ distinguishes itself through several key features that have garnered it a loyal following and critical acclaim:

• Manufacturing Expertise: The brand operates its own cut-and-sew factory in Vancouver, a rarity in the industry. This allows for complete control over the production process, ensuring that every garment meets the brand's high standards.
• Signature Fabrics: Reigning Champ develops its own signature fabrics, such as Delta and DeltaPeak, which are designed for comfort, mobility, and durability. These fabrics are a testament to the brand's dedication to innovation and quality.
• Attention to Detail: The brand is meticulous about every aspect of its products, from flatlocked seams to reinforced bartacks. This attention to detail ensures that each garment is both stylish and durable.
• Collaborations: Reigning Champ has collaborated with several prominent brands, including Adidas, Asics, Converse, and the NBA. These collaborations allow the brand to leverage its manufacturing expertise while introducing its products to new audiences.
• Global Expansion: Despite its Canadian roots, Reigning Champ has a global perspective, with retail locations in Vancouver, Toronto, Los Angeles, and Tokyo. The brand continues to expand its digital platform and retail footprint strategically.

User Reviews and Feedback

User reviews and feedback from various sources highlight the strengths and occasional weaknesses of Reigning Champ's products:

• Quality and Craftsmanship: Users consistently praise the brand for its exceptional quality and craftsmanship. Many reviewers note that the garments are durable and improve with age, reflecting the brand's focus on timeless design.
• Fit and Comfort: The fit and comfort of Reigning Champ's clothing are frequently mentioned as standout features. Users appreciate the brand's attention to detail in ensuring that garments are both comfortable and well-fitted.
• Price and Value: Some users have expressed concerns about the shift in production from Canada to Vietnam and other regions, which has led to questions about the value for money at the current price points. However, many still find the products to be worth the investment due to their quality and longevity.
• Customer Service: While there is less feedback available on customer service specifically, the brand's commitment to quality and its loyal customer base suggest a positive experience for most users.

Promotion and Loyalty Program

Reigning Champ's approach to promotion and loyalty is characterized by a focus on product quality and a quiet, confident marketing strategy:

• Marketing Strategy: The brand relies heavily on social media and personal relationships with influencers across the sports and arts scenes. This approach allows Reigning Champ to maintain a strong connection with its loyal audience without resorting to flashy marketing tactics.
• Collaborations as Marketing: Collaborations with other brands serve as a form of marketing, allowing Reigning Champ to reach new audiences while showcasing its manufacturing capabilities.
• In-Store Experience: The brand's retail spaces, designed by architect Peter Cardew, reflect its clean and simple aesthetic, providing customers with an immersive brand experience.
• Loyalty through Quality: Rather than a traditional loyalty program, Reigning Champ builds loyalty through the consistent delivery of high-quality products. This approach ensures that customers remain loyal due to the brand's commitment to excellence.

FAQs

1. What sets Reigning Champ apart from other sportswear brands?

Reigning Champ stands out due to its own cut-and-sew factory in Vancouver, allowing for complete control over the manufacturing process. The brand's focus on developing its own signature fabrics and attention to detail in every garment also distinguishes it from competitors.

2. Where are Reigning Champ products made?

Historically, Reigning Champ products were made primarily in Canada, specifically in their Vancouver factory. However, the brand has recently begun producing some items in Vietnam and other regions, following its acquisition by Aritzia.

3. What types of fabrics does Reigning Champ use?

Reigning Champ is known for its signature fabrics, including Delta and DeltaPeak, which are designed for comfort, mobility, and durability. The brand also uses other high-quality materials such as jersey and terry, which offer exceptional comfort with substantial structure.

4. Does Reigning Champ offer any loyalty programs or promotions?

While Reigning Champ does not have a traditional loyalty program, the brand builds loyalty through the consistent delivery of high-quality products. The brand's marketing strategy focuses on social media and collaborations, which help maintain a strong connection with its audience.

5. How has Reigning Champ expanded its global presence?

Reigning Champ has expanded its global presence through strategic retail expansions in Vancouver, Toronto, Los Angeles, and Tokyo. The brand also continues to grow its digital platform and wholesale market presence, ensuring a balanced approach to growth.

6. What is the typical price range for Reigning Champ products?

Reigning Champ products are generally priced in the premium range, reflecting the brand's commitment to quality materials and craftsmanship. Prices can vary depending on the specific item, but users often find the products to be worth the investment due to their durability and comfort.