£10 Off Picniq Vouchers, Discount Codes January 2025

About Picniq

Picniq is the leading website in the UK for parents seeking inspiration and tickets for family day outs. Founded by Claire Skerrett, a former headteacher and mother of three, Picniq aims to make family time enjoyable and effortless. The platform provides a community space where families can share feedback on attractions, simplifying the planning process for busy parents. With a mission to enhance family experiences, Picniq has become a go-to resource for families looking to create lasting memories.

Standout Features

Personalized Cross-Channel Marketing

Picniq stands out with its innovative approach to marketing, leveraging Insider's customer data platform to create personalized cross-channel customer journeys. This includes integrating email and WhatsApp to deliver tailored communications, significantly enhancing user engagement. For instance, Picniq achieved a 5X ROI by using WhatsApp for personalized two-way communication, with open rates reaching as high as 80%.

Onsite Personalization

The platform's onsite personalization suite, powered by Insider, allows for customized homepages with relevant information tailored to each user. Features such as banner suggestions for top-selling destinations and cart reminder pop-ups have driven onsite engagement and accelerated the path to purchase, resulting in a remarkable 19X ROI.

User-Friendly Interface

Picniq's website is designed to be user-friendly, making it easy for parents to find and purchase tickets for various family activities. The use of Insider's InStory solution, which emulates the familiar social media 'story' format, enables quick and visual experience recommendations, enhancing the overall user experience.

User Reviews and Feedback

Trustpilot and Other Sources

User reviews on Trustpilot and other platforms highlight Picniq's effectiveness in providing a seamless and enjoyable experience for families. Many users praise the platform for its ease of use, variety of activities, and excellent customer service. For example, several reviews mention how Picniq's personalized recommendations have helped them discover new and exciting family activities that they might not have found otherwise.

Common Praise

• Ease of Use: Users frequently commend the intuitive interface of the website, making it easy to navigate and find suitable activities.
• Variety of Activities: The wide range of family-friendly activities available on Picniq is often highlighted as a significant advantage.
• Customer Service: Positive feedback about the responsive and helpful customer service team is common among users.

Areas for Improvement

While overall feedback is positive, some users suggest improvements such as more detailed activity descriptions and additional filters to narrow down search results. However, these suggestions are minor compared to the overwhelming positive feedback.

Promotion and Loyalty Program

Personalized Campaigns

Picniq's marketing strategy includes personalized campaigns that target specific user segments. By leveraging Insider's tools, Picniq creates tailored promotions that are delivered via email and WhatsApp, ensuring that users receive relevant offers that align with their interests. This approach has been highly effective, as evidenced by the significant ROI achieved through these personalized campaigns.

Special Offers and Discounts

The platform frequently offers special discounts and promotions to its users, especially for loyal customers. These offers are often communicated through the personalized channels mentioned above, ensuring that users are aware of the latest deals and can take advantage of them.

Loyalty Program Benefits

While specific details about a traditional loyalty program are not publicly available, Picniq's approach to customer engagement through personalized communication and offers serves as a form of loyalty program. By continuously providing value and relevant content, Picniq fosters a loyal customer base that returns for future family activities.

FAQs

What is Picniq?

Picniq is a UK-based website that provides inspiration and ticket sales for family day outs. It is designed to help busy parents plan fun and easy activities for their children.

How does Picniq personalize user experiences?

Picniq uses Insider's customer data platform to personalize user experiences across onsite interactions, email, and WhatsApp. This includes customized homepages, targeted promotions, and personalized communication to enhance user engagement.

What are the benefits of using Picniq?

• Ease of Use: The platform is designed to be user-friendly, making it easy to find and purchase tickets.
• Variety of Activities: Picniq offers a wide range of family-friendly activities.
• Personalized Recommendations: Users receive tailored suggestions based on their interests.
• Excellent Customer Service: The customer service team is responsive and helpful.

How does Picniq's marketing strategy contribute to its success?

Picniq's marketing strategy involves personalized cross-channel communication, which has led to significant ROI. By integrating email and WhatsApp, Picniq achieves high engagement rates and builds closer relationships with its customers.

What kind of feedback do users typically give about Picniq?

Users generally praise Picniq for its ease of use, variety of activities, and excellent customer service. Some users suggest minor improvements such as more detailed activity descriptions and additional filters.