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About OWC

Other World Computing (OWC), founded in 1988 by Larry O'Connor at the age of 14, has evolved into a leading provider of innovative computer hardware and software solutions. Initially starting as a printer ribbon reinking business, LRO Enterprises, the company quickly shifted its focus to computer memory and hard drives. Renamed to Other World Computing in 1993, OWC has since become a trusted name in the tech industry, particularly among Mac and PC users. With a commitment to delivering high-quality, user-friendly products, OWC aims to empower its customers to maximize their technology investments.

Standout Features

OWC stands out in the tech industry for several key reasons:

• Innovative Products: OWC is renowned for its wide range of upgrade kits, external storage solutions, and other accessories designed to enhance the performance of Mac and PC systems. Products like the Mercury Extreme SSD line, Data Doubler installation kits, and ThunderBlade X8 drives are highly regarded for their performance and reliability.
• Sustainability: OWC has made significant strides in environmental sustainability. Their corporate headquarters, built to platinum Leadership in Energy and Environmental Design (LEED) standards, is powered entirely by a wind turbine, making it one of the first technology manufacturers in the U.S. to achieve this milestone.
• Customer Support: OWC prides itself on exceptional customer service. Their support team is available for assistance at every stage, from pre-sales inquiries to post-sales troubleshooting. The company's commitment to providing free, human-based support sets it apart from competitors.
• Quality and Durability: OWC products undergo rigorous testing to ensure they meet high standards of performance and durability. This focus on quality has earned the company numerous accolades, including recognition on the Inc. magazine 5000 "Fastest-Growing Privately Owned Companies" list.

User Reviews and Feedback

User reviews and feedback from various sources highlight OWC's strong reputation:

• Positive Feedback: On platforms like Trustpilot and Amazon, users consistently praise OWC for its reliable products and excellent customer service. Many reviewers appreciate the ease of use and the significant performance improvements provided by OWC's upgrade kits and storage solutions.
• YouTube and Social Media: Influencers and tech enthusiasts often feature OWC products in their reviews and tutorials, praising their performance and value. For example, iJustine, a popular tech reviewer, relies on OWC docks and drives for her editing station, highlighting their reliability and speed.
• Common Praise: Common themes in user reviews include the high quality of the products, the helpfulness of the support team, and the overall satisfaction with the performance enhancements provided by OWC's solutions.

Promotion and Loyalty Program

OWC engages its customers through various promotional activities and loyalty programs:

• Special Offers and Discounts: OWC frequently offers special promotions, discounts, and bundle deals on its website. These offers help customers save money while upgrading their technology.
• Educational Content: The company provides extensive educational resources, including installation videos, blog posts, and guides. These resources help customers make informed decisions and get the most out of their purchases.
• Community Engagement: OWC fosters a community of tech enthusiasts through social media and forums. This engagement helps build a loyal customer base and encourages feedback and suggestions for future product development.

FAQs

What types of products does OWC offer?

OWC offers a wide range of products, including upgrade kits for Apple and PC systems, external storage solutions like the ThunderBlade X8, internal drives, docks, adapters, memory cards, and software designed to enhance data workflow. They also provide toolkits and accessories tailored for creative professionals and tech enthusiasts.

How does OWC support its customers?

OWC provides comprehensive support through various channels. Customers can contact the support team via phone, email, or live chat for assistance with product inquiries, installation guidance, and troubleshooting. This support is free and available throughout the lifetime of the product.

What sets OWC apart in terms of sustainability?

OWC's headquarters is powered entirely by a wind turbine, making it one of the first technology manufacturers in the U.S. to achieve this level of sustainability. The company has also built sustainable practices into all levels of its business operations, reflecting its commitment to environmental stewardship.

How does OWC ensure the quality of its products?

OWC products undergo rigorous testing and qualification processes to ensure they meet high standards of performance and durability. This includes testing external drive solutions after assembly, with some tests taking hours or even days to certify their reliability.

What are some of the notable achievements of OWC?

OWC has been recognized on the Inc. magazine 5000 "Fastest-Growing Privately Owned Companies" list and has earned a LEED Platinum certification for its corporate headquarters. The company has also received an ENERGY STAR rating from the U.S. Environmental Protection Agency (EPA) for its building operations.