20% Off Murray's Cheese Discount Codes (4 Active) Jan 2025

About Murray's Cheese

Murray's Cheese, established in 1962, is a renowned artisanal cheese and specialty foods retailer based in Greenwich Village, New York City. Founded by Murray Greenberg as a spinoff of Glen Alden Farms, an egg and dairy wholesaler, the company has evolved significantly over the years. Since its humble beginnings, Murray's Cheese has grown to become a beloved mainstay in New York City, expanding to over 1,000 locations across the United States, including partnerships with Kroger supermarkets.

Standout Features

Murray's Cheese stands out for several key reasons that contribute to its enduring popularity and recent expansion into the digital realm.

• Heritage and Authenticity: Despite its growth, Murray's Cheese has maintained an authentic ethos and aesthetic, reflecting its rich history. The recent rebranding by Base Design emphasizes this heritage, incorporating elements like the "est. 1962" tagline and a modernized logo that retains the recognizable red hue while introducing softer, creamy secondary colors.

• Educational Content: The brand's new website and e-commerce platform are designed to educate users about cheese, offering detailed product descriptions, pairing recommendations, and step-by-step guides on assembling cheese boards. This approach demystifies high-end foods and beverages, inviting users to discover and experiment with new cheeses.

• Interactive Experience: Murray's Cheese has introduced an interactive cheese quiz that delivers personalized recommendations, mirroring the guided shopping experience available in-store. The website also features shoppable recipes, guides on pairing cheeses with various beverages, and stunning new photography.

• State-of-the-Art Cheese Caves: The company ages cheese in state-of-the-art caves in Long Island City, producing exclusive cheeses like the Cave Master line. This commitment to quality and craftsmanship is a significant differentiator.

User Reviews and Feedback

User reviews and feedback from various sources highlight the strengths and areas of improvement for Murray's Cheese.

• Positive Feedback: Many customers praise Murray's Cheese for its extensive selection of high-quality cheeses and knowledgeable staff. Online reviews often mention the helpful and educational content on the website, which aids in making informed purchasing decisions. Customers also appreciate the interactive features, such as the cheese quiz, which enhances their shopping experience.

• Customer Service: Users frequently commend the excellent customer service, both in-store and online. The availability of cheese experts through a chat function on the website is particularly appreciated, as it allows customers to get personalized advice on cheese selection and pairing.

• Critiques and Areas for Improvement: Some users have noted that the website can be overwhelming due to the vast amount of information and products available. A few reviews suggest that the navigation could be improved for a smoother user experience. However, these critiques are generally minor and do not detract from the overall positive sentiment towards the brand.

Promotion and Loyalty Program

Murray's Cheese offers several promotions and loyalty programs to engage and reward its customers.

• Monthly Clubs and Gifts: The brand provides various monthly cheese clubs and gift packages, which are popular among customers looking to explore different types of cheese regularly. These offerings are available for purchase on the website and are often highlighted in promotional emails and social media updates.

• Seasonal Items and New Releases: Murray's Cheese regularly introduces new and seasonal items, which are promoted through their website, email newsletters, and in-store displays. This keeps the product offerings fresh and exciting for both new and returning customers.

• In-Store and Online Events: The company hosts in-person and online cheese tasting classes, which are promoted on their website and social media channels. These events help build a community around the brand and provide additional value to customers.

Frequently Asked Questions (FAQs)

What is Murray's Cheese?

Murray's Cheese is a specialty cheese and foods retailer founded in 1962 in Greenwich Village, New York City. It has expanded to over 1,000 locations across the United States and is known for its high-quality cheeses and educational content.

How does Murray's Cheese age its cheese?

Murray's Cheese ages its cheese in state-of-the-art caves located in Long Island City. This process is part of their commitment to producing high-quality, exclusive cheeses.

What educational resources does Murray's Cheese offer?

Murray's Cheese provides extensive educational content on its website, including detailed product descriptions, pairing recommendations, step-by-step guides on assembling cheese boards, and interactive features like a cheese quiz.

Can I purchase Murray's Cheese products online?

Yes, Murray's Cheese offers a comprehensive e-commerce platform where customers can purchase a wide range of cheeses, cured meats, pantry staples, gifts, and monthly clubs. The website also features interactive tools and educational content to enhance the shopping experience.

Does Murray's Cheese offer any loyalty programs or promotions?

Murray's Cheese offers monthly cheese clubs, gift packages, and regularly introduces new and seasonal items. They also host in-person and online events, such as cheese tasting classes, which are promoted through their website and social media channels.