25% Off Moda Furnishings Vouchers, Discount Codes Jan 2025

About Moda Furnishings

Moda Furnishings, established in 2014, is a leading manufacturer and retailer of luxury outdoor furniture based in Manchester, UK. The company has built a reputation for designing and manufacturing exclusive, high-quality garden furniture that combines comfort, practicality, and visual appeal. Moda Furnishings' product range includes rattan garden furniture, bar sets, sofa sets, dining sets, fire pit tables, and cube sets, catering to a wide range of consumer preferences.

Standout Features

Luxury and Quality

Moda Furnishings is renowned for its luxurious and durable outdoor furniture. Their designs are crafted to provide both comfort and style, making them ideal for enhancing any garden or outdoor space. The use of high-quality materials ensures that their products are not only aesthetically pleasing but also long-lasting.

Exclusive Designs

The company's design team focuses on creating unique and exclusive furniture ranges that stand out in the market. These designs are tailored to meet the needs of discerning customers who seek both functionality and elegance in their outdoor furniture.

Multi-Channel Sales

Moda Furnishings sells its products through multiple channels, including an online store and regional showrooms. This multi-channel approach allows customers to browse and purchase products conveniently, whether online or in person.

Advanced E-commerce Platform

Moda Furnishings has invested in a robust e-commerce platform, migrating from Magento 1 to Magento 2 to enhance customer experience and operational efficiency. This upgrade includes features such as improved site speed, content staging, and personalized shopping experiences through customer segmentation.

User Reviews and Feedback

Customer Satisfaction

Moda Furnishings has received positive feedback from customers, reflecting their satisfaction with the quality and design of the products. On Wayfair, the brand is rated 4.4 out of 5 stars, indicating a high level of customer satisfaction with their purchases.

Common Praise

Customers often praise Moda Furnishings for the durability and comfort of their furniture. Many reviewers appreciate the stylish designs and the ease of assembly, which adds to the overall positive experience. However, some customers have noted occasional issues with delivery times and customer service, though these are relatively rare.

Areas for Improvement

While the majority of feedback is positive, some customers have suggested improvements in customer service response times and more detailed product descriptions to help with purchasing decisions. These insights highlight areas where Moda Furnishings can continue to enhance their customer experience.

Promotion and Loyalty Program

Marketing Strategies

Moda Furnishings has implemented effective marketing strategies to grow their market share and revenue. Their paid advertising campaigns across Google Ads and Microsoft Advertising have resulted in significant increases in clicks, sessions, and transactions. The campaigns include granular search ads, responsive ads, and video remarketing, which have contributed to a 250% increase in revenue.

Customer Engagement

The company's use of Magento 2's Business Intelligence and customer segmentation allows for personalized shopping experiences, driving higher conversion rates. This targeted approach helps in building customer loyalty by delivering content tailored to individual preferences.

Frequently Asked Questions

When was Moda Furnishings founded?

Moda Furnishings was founded in 2014.

Where is Moda Furnishings' headquarters?

The headquarters of Moda Furnishings is located at Moda House, Manchester, UK.

What types of products does Moda Furnishings offer?

Moda Furnishings offers a range of luxury outdoor furniture, including rattan garden furniture, bar sets, sofa sets, dining sets, fire pit tables, and cube sets.

What is the current status of Moda Furnishings?

As of 2023, Moda Furnishings has been acquired by Giomani Designs, a £30m-turnover furniture and homewares manufacturer and e-commerce retailer, following a period of financial challenges.

How has Moda Furnishings adapted to e-commerce challenges?

Moda Furnishings has adapted to e-commerce challenges by migrating to Magento 2, improving site speed, and enhancing operational efficiency. They have also implemented advanced marketing strategies to maintain growth and customer engagement.

By focusing on quality, exclusive designs, and a robust e-commerce platform, Moda Furnishings has established itself as a leading brand in the luxury outdoor furniture market. Despite recent challenges, the brand continues to evolve and improve, ensuring a strong presence in the industry.