25% Off Miniml Vouchers, Discount Codes January 2025

About Miniml

Miniml, founded by Emma and Scott in 2020, is a pioneering brand in the eco-friendly cleaning and personal care industry. Based in Yorkshire, UK, Miniml is dedicated to transforming the way people consume household, laundry, and personal care products. The brand's mission is to inspire a movement towards zero-waste living by offering a closed-loop solution that encourages the reuse of every bottle. Miniml's products are formulated with plant-based, biodegradable ingredients, free from harsh chemicals like chlorine bleaches and synthetic fragrances, making them not just another natural cleaning brand but a leader in sustainable practices.

Standout Features

Miniml stands out in the market due to several innovative and environmentally conscious features:

• Zero-Waste Closed-Loop System: Miniml's unique approach involves a closed-loop supply chain where customers can purchase products, use them, and then return the empty containers to be cleaned and reused. This system has already prevented 3.2 million plastic bottles from going to landfill by the end of 2022.
• Eco-Friendly Ingredients: Miniml's products are made from naturally derived, biodegradable ingredients such as aloe vera, shea butter, and citric acid. They avoid using harmful chemicals like chlorine bleaches, formaldehyde, GMOs, microplastics, parabens, and synthetic dyes.
• Refill Network: Miniml has partnered with over 500 refill shops across the UK, allowing customers to easily refill their bottles. This extensive network supports the brand's goal of making every bottle reusable.
• Sustainable Packaging: Miniml uses glass bottles, which are highly recyclable and reusable. The packaging is designed to be eco-friendly, with products wrapped in recyclable paper to ensure minimal environmental impact.

User Reviews

Miniml has garnered significant praise from users across various platforms:

• Effectiveness and Quality: Users have consistently praised the effectiveness of Miniml's cleaning products, noting that they tackle tough stains and grime efficiently. The personal care products, such as hand soaps and body lotions, are described as gentle and fragrant.
• Eco-Friendly Packaging: The eco-friendly packaging has been a major hit with customers, who appreciate the use of glass bottles and recyclable paper. Users have highlighted that the packaging is not only sustainable but also well-designed to protect the products during shipping.
• Customer Experience: The overall customer experience with Miniml has been positive, with users appreciating the ease of the refill process and the quality of the products. Some users have mentioned minor issues with the weight and handling of the glass bottles, but overall, the feedback is overwhelmingly positive.

Promotion and Loyalty Program

Miniml engages with its customers through various promotional activities and loyalty programs:

• Community Engagement: Miniml has built a strong community on platforms like Facebook and Instagram, where they engage with customers, share updates, and launch new products. This community-driven approach has been crucial for their long-term success.
• Discounts and Offers: Miniml occasionally offers discounts and special promotions to its customers. For example, they have provided exclusive discounts to communities like The Style Cycle, encouraging more people to try their products.
• Partnerships and Listings: Miniml has been listed in major retailers such as Booths, Ocado, and Abel and Cole, making their products more accessible to a wider audience. These partnerships have helped in expanding their customer base and reinforcing their commitment to sustainability.

FAQs

What is Miniml's mission?

Miniml's mission is to change the way people consume cleaning and personal care products by offering a zero-waste, closed-loop solution. They aim to reduce plastic waste and encourage sustainable living practices.

How does Miniml's refill system work?

Customers can purchase Miniml products, use them, and then return the empty containers to Miniml. The returned containers are cleaned and reused, ensuring no single-use plastic waste.

What kind of ingredients does Miniml use?

Miniml uses naturally derived, biodegradable ingredients such as aloe vera, shea butter, and citric acid. They avoid using harsh chemicals like chlorine bleaches, formaldehyde, and synthetic fragrances.

Where can I find Miniml products?

Miniml products are available on their website, through their network of refill shops across the UK, and in major retailers like Booths, Ocado, and Abel and Cole.

How has Miniml impacted the environment?

By the end of 2022, Miniml had prevented 3.2 million plastic bottles from going to landfill through their closed-loop system. This significant reduction in plastic waste is a testament to their commitment to sustainability.

What is the feedback on Miniml's products?

Users have praised Miniml's products for their effectiveness, quality, and eco-friendly packaging. The brand has received positive reviews across various platforms, highlighting their success in delivering sustainable and effective cleaning and personal care solutions.