20% Off Lucky Saint Discount Codes (9 Active) January 2025

About Lucky Saint

Lucky Saint is a pioneering brand in the alcohol-free beer market, launched in October 2018 by founder Luke Boase. With a mission to redefine expectations of alcohol-free beer, Lucky Saint has quickly become the UK's biggest dedicated alcohol-free beer brand. The brand's journey began with Luke's determination to create a high-quality, alcohol-free pilsner after recognizing the potential of this category. After two years of working with six different brewers in three countries, Lucky Saint was born, offering an unfiltered, uncompromising, and unapologetic alternative to traditional beers.

Standout Features

Brewing Process and Quality

Lucky Saint's brewing process is meticulous and time-consuming, reflecting the brand's commitment to quality. Unlike many macro beers that are brewed in a few hours, Lucky Saint's beer takes six weeks to brew. This includes two weeks of fermentation and four weeks of lagering, a process where the beer is conditioned to allow all the flavors to come together. The beer is left unfiltered, retaining more flavor, body, and character.

Distribution and Availability

Lucky Saint has achieved widespread distribution, making it accessible in various settings. The brand is stocked on draught in over 600 bars and pubs across the UK and is available in bottles in over 5,000 on-trade accounts. It is also listed in major supermarkets, including Marks and Spencer, and can be found on Virgin Atlantic flights. Additionally, Lucky Saint is available in over 3,000 premium venues, including Michelin-starred restaurants and popular chains like The Ivy Collection and Dishoom.

Brand Identity and Design

The brand's identity is characterized by its distinctive blue and gold packaging, which reflects the quality and confidence of the product. From the naming to the branding, bottle design, and website, every aspect of Lucky Saint is designed to balance rational and progressive brewing processes with a strong, emotive point of view.

User Reviews and Feedback

General Sentiment

User reviews across various platforms indicate a positive sentiment towards Lucky Saint. On Trustpilot, Amazon, and YouTube, users praise the beer's taste, quality, and the brand's commitment to alcohol-free beverages. Many reviewers appreciate the fact that Lucky Saint does not compromise on flavor, making it a viable alternative to traditional beers.

Common Praise

• Taste and Quality: Users frequently commend the beer's taste, describing it as refreshing and comparable to traditional lagers.
• Innovation: The brand's innovative approach to brewing and its commitment to quality are often highlighted.
• Availability: The widespread availability of Lucky Saint in various settings, including pubs, bars, and supermarkets, is appreciated by many users.

Criticisms and Areas for Improvement

While the overall feedback is positive, some users mention that the beer can be more expensive than other alcohol-free options. However, many agree that the quality justifies the price.

Promotion and Loyalty Program

Marketing Strategies

Lucky Saint has been successful in normalizing the consumption of alcohol-free beers through strategic marketing. One key strategy has been to ensure that alcohol-free beers are served in the same way as traditional beers, particularly by offering draught options in pubs and bars. This approach helps to eliminate the stigma associated with drinking alcohol-free beverages.

Partnerships and Collaborations

The brand has partnered with various organizations to champion change and promote healthy drinking habits. For example, Lucky Saint was the Official Beer of Dry Jan '22 and has collaborated with Mental Health First Aid, further solidifying its commitment to positive social impact.

FAQs

What makes Lucky Saint different from other alcohol-free beers?

Lucky Saint stands out due to its rigorous brewing process, which includes a six-week brewing period and an unfiltered finish, ensuring a richer flavor profile compared to many other alcohol-free beers.

Where can I find Lucky Saint?

Lucky Saint is widely available in the UK, including on draught in over 600 bars and pubs, in bottles in major supermarkets, and online through their website and Amazon.

Is Lucky Saint certified by any reputable organizations?

Yes, Lucky Saint is a certified B Corp, having earned an overall B Impact score of 83.1, significantly higher than the median score for ordinary businesses.

What inspired the founder to start Lucky Saint?

Luke Boase, the founder, was inspired by the potential of alcohol-free beer despite not being a consumer himself. He saw an opportunity to create a high-quality, alcohol-free pilsner that could change perceptions in the market.