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About Frive (formerly Lions Prep)

Frive, previously known as Lions Prep, is a pioneering meal delivery service that has been revolutionizing the way people eat since its inception in 2016. Founded by George Taylor, Frive aims to provide high-quality, healthy meals that are convenient and accessible to a wide audience. Initially targeting gym-goers and fitness enthusiasts, the brand has recently undergone a significant rebrand to expand its appeal beyond its original demographic. This transformation includes a new name, "Frive," an abbreviation of "food to thrive," reflecting the brand's mission to help people eat well and maintain holistic health without compromising on convenience.

Standout Features

Frive stands out in the meal delivery market with several key features that set it apart from competitors:

• 100% Fresh and Chef-Prepared Meals: Frive offers meals that are freshly prepared by chefs, ensuring high-quality ingredients and flavors. These meals are ready to eat in just three minutes, making them ideal for busy lifestyles.
• Gluten and Dairy-Free Options: All Frive meals are gluten and dairy-free by default, catering to dietary restrictions and preferences. Users can customize their meal plans based on their protein and taste preferences.
• Sustainable Packaging: Frive has made significant strides in sustainable packaging, using RecyCold climaliner, a paper-based, curbside recyclable material that keeps meals cool for up to 48 hours. This initiative aligns with the brand's commitment to environmental responsibility.
• Customizable Meal Plans: The service allows users to select and tailor their meal plans easily, including options for 3, 5, or 6-day plans. Users can also add or remove snacks and swap meals if needed.
• Nutritional Information: Each meal comes with detailed nutritional information, including protein, carbs, fat, sugar, salt, and saturated fats, helping users track their dietary intake.

User Reviews and Feedback

User reviews and feedback highlight several strengths and areas for improvement:

• Flavor and Variety: Many users praise the variety and flavor of Frive's meals, noting that they look forward to their daily meals and appreciate the absence of boredom due to the diverse menu options.
• Convenience: The ease of ordering and the convenience of having healthy meals delivered to their doorsteps are frequently mentioned as positive aspects.
• Packaging Issues: Some users have reported issues with packaging, such as cracked containers and the need for better insulation. However, Frive has been working to resolve these issues, and recent improvements in packaging have been well-received.
• Nutritional Content: While the meals are generally well-regarded, some users have noted that they may not always meet their specific nutritional goals, such as high protein intake. This has led some to suggest doubling up on certain meals to achieve their dietary needs.

Promotion and Loyalty Program

Frive offers several promotions and loyalty programs to attract and retain customers:

• Introductory Offers: New customers can enjoy generous discounts, such as 40% off their first week and 20% off their second week if they continue their subscription.
• Referral Discounts: Existing customers can benefit from referral discounts when they invite friends to try the service.
• Loyalty Program: While specific details about a loyalty program are not extensively detailed, the brand's focus on customer satisfaction and retention suggests ongoing efforts to reward loyal customers.

Frequently Asked Questions (FAQs)

What is Frive, and how did it start?

Frive, formerly known as Lions Prep, was founded in 2016 by George Taylor. It began as a meal delivery service targeting fitness enthusiasts but has since expanded its mission to provide healthy meals for a broader audience.

What types of meals does Frive offer?

Frive offers 100% fresh, chef-prepared meals that are gluten and dairy-free by default. Meals are customizable based on protein and taste preferences, and users can choose from various meal plans.

How sustainable is Frive's packaging?

Frive has transitioned to using RecyCold climaliner, a sustainable, paper-based material that is curbside recyclable and biodegradable. This change has significantly improved the environmental impact of their packaging.

Can I customize my meal plan?

Yes, users can customize their meal plans by selecting from 3, 5, or 6-day plans and swapping meals or adding snacks as needed.

What if I have specific dietary needs or preferences?

Frive meals are designed to be flexible. Users can input their dietary requirements, and the service will provide meals that cater to those needs. However, users may need to adjust their meal choices to meet specific nutritional goals.

How does Frive handle customer satisfaction and feedback?

Frive places a strong emphasis on customer satisfaction, continuously working to improve its services based on user feedback. The brand has addressed issues such as packaging and aims to provide a seamless and satisfying experience for all customers.