30% Off Lily O'Brien's Discount Codes (4 Active) Jan 2025

About Lily O'Brien's

Lily O'Brien's Chocolates, founded in 1992 by Mary Ann O'Brien, is a beloved Irish chocolate brand that has grown from a small kitchen enterprise to a globally recognized name. Mary Ann's journey began after recovering from a debilitating illness in the early 1990s, during which she discovered her passion for chocolate. She honed her skills among world-class chefs and chocolatiers in South Africa and Europe before starting her own business in her Kildare kitchen. The brand is named after her daughter, Lily, and has since become synonymous with high-quality, innovative chocolate creations.

Standout Features

Ethical and Sustainable Practices

Lily O'Brien's is deeply committed to ethical and sustainable practices. The company ensures that all raw materials, including cocoa and palm oil, are sourced from sustainable and ethically traded suppliers. This commitment is reflected in their membership with Origin Green, a program that helps manage their business sustainably and aligns their goals with environmental and social standards.

Quality and Safety Standards

The brand maintains the highest standards of quality and safety. Lily O'Brien's is accredited by the British Retail Consortium with a Grade A+ certification, ensuring that their products meet national and international legislative requirements. This rigorous quality policy is central to their processes, guaranteeing safe and legal chocolate products of the highest quality.

Innovative and Delicious Products

Lily O'Brien's is known for its innovative and delicious chocolate recipes. The company's Research and Development team continuously pushes flavor boundaries, taking inspiration from global trends and flavor combinations. Their collections include both inspiring flavors and undeniable classics, making them a favorite among chocolate lovers.

Community and Corporate Social Responsibility

The brand is also dedicated to corporate social responsibility. Mary Ann O'Brien and her husband, Jonathan Irwin, founded the Jack and Jill Children’s Foundation in 1997 to support children with severe illnesses. Lily O'Brien's regularly supports this charity through various fundraising activities, including the Hares on the March campaign and annual golf tournaments.

User Reviews and Feedback

Customer Satisfaction

Lily O'Brien's has garnered a reputation for excellence among its customers. On platforms like Trustpilot and Amazon, users praise the brand for its rich, high-quality chocolates and excellent customer service. Many reviewers appreciate the unique flavor combinations and the care taken in packaging and presentation.

• Trustpilot: Customers often highlight the delicious taste and variety of flavors available. One reviewer noted, "The chocolates are absolutely divine, and the packaging is beautiful. Perfect for gifts or treating yourself."
• Amazon: Reviewers on Amazon praise the brand's commitment to quality and sustainability. A customer commented, "I love that Lily O'Brien's uses sustainable and ethically sourced ingredients. The chocolates are also incredibly delicious."
• YouTube: In video reviews, users often mention the brand's attention to detail and the joy of discovering new flavors. A reviewer stated, "Lily O'Brien's chocolates are a treat for any chocolate lover. The flavors are unique and the quality is top-notch."

Common Praise

Common themes in user feedback include: - Quality of Ingredients: Customers consistently praise the high-quality ingredients used in Lily O'Brien's chocolates. - Unique Flavors: The innovative flavor combinations are a significant draw for many customers. - Customer Service: The brand's customer service is often highlighted as friendly and responsive. - Sustainability: Many customers appreciate the brand's commitment to ethical and sustainable practices.

Promotion and Loyalty Program

Digital Channels and Marketing

Lily O'Brien's has invested in building a strong digital presence to engage with customers and promote their products. The brand has partnered with creative agencies to enhance their digital channels, allowing them to introduce new product lines and deepen their relationship with customers. This digital strategy has helped in growing new revenues and raising the brand's global profile.

Special Offers and Loyalty

While specific details about a loyalty program are not readily available, Lily O'Brien's often features special offers and promotions on their website and social media channels. These include seasonal discounts, new product launches, and exclusive deals for subscribers to their newsletter. Customers can stay updated on these offers by following the brand's social media accounts or signing up for their newsletter.

FAQs

How Did Lily O'Brien's Start?

Lily O'Brien's was founded in 1992 by Mary Ann O'Brien, who began making chocolates in her Kildare kitchen after recovering from a debilitating illness. She named the company after her daughter, Lily.

What Makes Lily O'Brien's Chocolates Special?

Lily O'Brien's chocolates are known for their high-quality ingredients, innovative flavor combinations, and commitment to ethical and sustainable practices. The brand's focus on using sustainable and ethically traded ingredients sets it apart in the chocolate industry.

Where Can I Buy Lily O'Brien's Chocolates?

Lily O'Brien's chocolates are available on their official website, as well as in various retail stores across Ireland, the UK, the US, and China. They can also be found on online marketplaces like Amazon.

Does Lily O'Brien's Have Any Charitable Initiatives?

Yes, Lily O'Brien's is involved with several charitable initiatives, most notably the Jack and Jill Children’s Foundation, which was founded by Mary Ann O'Brien and her husband. The brand regularly supports this charity through fundraising activities.

How Does Lily O'Brien's Ensure Quality and Safety?

Lily O'Brien's maintains high standards of quality and safety through rigorous processes and procedures. The brand is accredited by the British Retail Consortium with a Grade A+ certification, ensuring compliance with national and international standards.