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About Kitty Joyas

Kitty Joyas is a London-based jewellery brand founded by British designer Kitty Fuller in 2018, while she was living in Barcelona. The brand's journey began with Kitty's early passion for jewellery, starting at the age of seven when she sold shell bracelets on the beaches of Wales. This initial spark evolved into a career marked by innovation and a commitment to sustainable practices. After studying at a jewellery school in Barcelona, Kitty developed her unique style, influenced by traditional Spanish artisan techniques but executed with a modern, playful twist. Today, Kitty Joyas is renowned for its handcrafted, luxury jewellery pieces that blend timeless charm with contemporary design, all created in Kitty's South London studio.

Standout Features

Kitty Joyas stands out in the jewellery industry for several key reasons:

1. Sustainable Practices: The brand is deeply committed to sustainability. Kitty Joyas uses recycled gold and silver, sourced from certified suppliers in the UK, ensuring traceability and responsible environmental practices. The gold plating is fairmined, supporting small-scale mining organisations that adhere to social and environmental standards. This approach minimizes waste and supports local craftsmanship, with pieces often cast, polished, and engraved by family-run businesses near the studio.

2. Unique Aesthetic: Kitty's designs are a fusion of her favourite styles and influences, combining playful modern forms, timeless romantic charm, and bohemian spirit. Each piece is handcrafted, allowing for a natural, organic formation of metals that gives Kitty Joyas its distinctive aesthetic.

3. Bespoke Services: The brand offers bespoke jewellery services, allowing customers to create one-of-a-kind pieces that celebrate life's most meaningful moments. This personalized approach ensures that every piece is unique and can be cherished for generations.

4. Innovative Collections: Kitty Joyas regularly releases new collections inspired by various themes, such as the "In Full Bloom" collection, which captures the vibrant hues of spring and summer in England. These collections are highly wearable and reflect Kitty's instantaneous inspiration from nature and art.

User Reviews and Feedback

Kitty Joyas has garnered a loyal customer base, with positive feedback across various platforms:

• Quality and Craftsmanship: Customers often praise the exceptional quality and craftsmanship of Kitty Joyas' pieces. On the brand's homepage and other review sites, users highlight the attention to detail and the durability of the jewellery.

• Sustainability: Many customers appreciate the brand's commitment to sustainability. Reviews frequently mention the use of recycled metals and fairmined gold, which aligns with their own values of environmental responsibility.

• Customer Service: Kitty Joyas is also commended for its excellent customer service. Users report positive experiences with the bespoke service, noting that the team is helpful and responsive in creating custom pieces.

• Style and Design: The unique and playful designs of Kitty Joyas are consistently praised. Customers love the blend of modern and timeless elements, which makes the jewellery both stylish and versatile.

Promotion and Loyalty Program

While specific details about a loyalty program are not readily available, Kitty Joyas engages with its customers through various promotional activities:

• New Collection Launches: The brand frequently launches new collections, which are often promoted through social media and email newsletters. These launches can include special offers or early access for loyal customers.

• Refresh Service: Kitty Joyas offers a refresh service called "Joyas Renew," which allows customers to have their pieces repolished or replated. This service encourages customers to maintain their jewellery and extends the lifespan of each piece.

• Community Engagement: Kitty Joyas actively engages with its community through social media platforms, sharing behind-the-scenes content, design inspirations, and customer stories. This engagement helps build a loyal following and fosters a sense of belonging among customers.

FAQs

What materials does Kitty Joyas use?

Kitty Joyas uses recycled gold and silver, sourced from certified suppliers in the UK, ensuring traceability and responsible environmental practices. The gold plating is fairmined, supporting small-scale mining organisations.

Where are Kitty Joyas pieces made?

All Kitty Joyas pieces are designed and handcrafted in Kitty's South London studio. The brand works with local, family-run businesses for casting, polishing, and engraving.

Does Kitty Joyas offer bespoke services?

Yes, Kitty Joyas offers bespoke jewellery services, allowing customers to create unique, one-of-a-kind pieces that celebrate life's most meaningful moments.

How does Kitty Joyas approach sustainability?

Kitty Joyas is committed to sustainability by using recycled metals, fairmined gold, and minimizing waste through limited production runs and reusing excess metal. The brand aims to reduce its environmental impact continuously.

What is the "Joyas Renew" service?

"Joyas Renew" is a refresh service offered by Kitty Joyas, allowing customers to have their pieces repolished or replated. This service helps extend the lifespan of each piece and ensures customers can enjoy their jewellery for as long as possible.