20% Off Kelly Loves Vouchers, Discount Codes January 2025

About Kelly Loves

Kelly Loves is a brand founded by Kelly Choi, a well-known Korean food entrepreneur and the founder of Kelly Deli and Sushi Daily. The brand was launched to bring authentic Asian food to Western supermarket shelves, particularly targeting the "grab-and-go" sector. Kelly Loves aims to offer high-quality Japanese and Korean food products, emphasizing natural ingredients and authentic taste. The brand's identity and packaging were crafted by London-based studio Without, incorporating traditional Eastern line drawings and cartoon styles to create a fresh and authentic design language.

Key Features and Unique Selling Points

Kelly Loves stands out in the market with several distinctive features:

• Authentic Ingredients and Taste: The brand sources the highest-quality ingredients to ensure that all products are 100% authentic, reflecting the true flavors of Asian cuisine.
• Diverse Product Range: Kelly Loves offers a wide variety of products, including sushi kits, noodle pots, kimchi, ramune sodas, and crispy nori snacks. Many of these products are gluten-free and vegan, catering to a broad range of dietary needs.
• Consumer-Centric Branding: The brand's identity is designed to be consumer-centric, with a focus on creating a universal yet original brand language that appeals to both foodies and those new to Eastern flavors.
• Engaging Packaging: The packaging features Asian-inspired line drawings of a mother and daughter, which help to demonstrate different product attributes in an engaging and friendly way.

User Reviews and Feedback

User reviews and feedback highlight the positive reception of Kelly Loves products:

• Quality and Taste: Many users praise the high quality and authentic taste of the products. For example, a reviewer on The Food Buyer blog appreciated the kimchi and lychee ramune, noting their delicious flavors and the ease of using the sushi making kits.
• Ease of Use: The sushi making kits are particularly popular, with users appreciating how quick and easy it is to make sushi at home. One reviewer mentioned that the kit includes everything needed, making it a great gift or personal treat.
• Health and Nutrition: Users also appreciate the health benefits of the products, such as the seaweed rice crisps, which are seen as a healthier and more interesting snack option.

Promotion and Loyalty Program

While specific details about a loyalty program are not widely available, Kelly Loves engages with customers through various promotional activities:

• Free Recipes and Blog Content: The Kelly Loves website offers a wealth of free recipes and blog posts, providing valuable content to customers and helping them explore different aspects of Asian cuisine.
• Special Offers and Discounts: Periodic promotions and discounts, such as the offer on the ultimate sushi making kit, help attract new customers and retain existing ones.
• Partnerships and Collaborations: Kelly Loves collaborates with influencers and bloggers to promote their products, as seen in the blog post on The Food Buyer, which highlights the brand's products and user experience.

Frequently Asked Questions (FAQs)

What is Kelly Loves?

Kelly Loves is a brand founded by Kelly Choi, offering a range of authentic Japanese and Korean food products designed for the Western market.

Where can I find Kelly Loves products?

Kelly Loves products are available in over 1,200 stores across Europe, including supermarkets in the UK, France, Belgium, the Netherlands, Italy, Spain, Portugal, Germany, Sweden, and Denmark.

What types of products does Kelly Loves offer?

The brand offers a variety of products such as sushi kits, noodle pots, kimchi, ramune sodas, and crispy nori snacks, many of which are gluten-free and vegan.

How does Kelly Loves ensure authenticity?

Kelly Loves sources the highest-quality ingredients and ensures that all products are 100% authentic, reflecting the true flavors of Asian cuisine.

What makes the packaging of Kelly Loves unique?

The packaging features Asian-inspired line drawings of a mother and daughter, which help to demonstrate different product attributes in an engaging and friendly way.

By focusing on authenticity, quality, and consumer-centric branding, Kelly Loves has successfully carved out a niche in the Western market for Asian food enthusiasts.