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About KeepCup UK

KeepCup UK is the British arm of the Australian company KeepCup, founded in 2007 by siblings Abigail and Jamie Forsyth. The brand's inception was driven by the siblings' concern over the vast number of single-use coffee cups used in their Melbourne cafes. This concern led to the development of the world's first barista-standard reusable coffee cup, designed to be both functional and sustainable. KeepCup UK continues this mission, offering a range of reusable cups, travel mugs, and bottles that are not only eco-friendly but also aesthetically pleasing and user-friendly. With a strong commitment to sustainability, KeepCup UK has become a leader in promoting reusable products and reducing waste in the UK and beyond.

Standout Features

KeepCup UK stands out for several key features that have contributed to its success and popularity:

• Sustainability: KeepCup products are designed with sustainability in mind. The company uses recovered and recycled materials, such as 25% recycled content in their tempered glass and 90% recycled steel in their 8oz Traveller. The Cold Cup range is made from 100% recycled plastic.
• Barista-Standard Design: KeepCups are engineered to meet the standards of professional baristas, ensuring they fit seamlessly into the workflow of cafes. This design also makes them ideal for everyday use by consumers.
• Variety of Materials and Sizes: KeepCup offers a diverse range of products, including cups made from tempered glass, lightweight plastic, and insulated stainless steel. These products come in various sizes, from 4oz to 16oz, catering to different beverage preferences.
• User-Friendly: KeepCups are lightweight, stackable, and dishwasher safe, making them a practical alternative to disposable cups. The innovative design ensures that drinks stay at the perfect temperature, whether hot or cold.

User Reviews

User feedback on KeepCup UK products is overwhelmingly positive, reflecting the brand's commitment to quality and sustainability.

• Durability and Performance: Users praise KeepCups for their durability and performance. On platforms like Trustpilot and Amazon, customers often highlight how well the cups retain temperature and their ease of use.
• "I've been using my KeepCup for over a year now, and it still looks and performs like new. The insulation is fantastic, and it's so easy to clean," says a Trustpilot reviewer.
• Aesthetic Appeal: The vibrant colors and sleek designs of KeepCups are frequently mentioned in user reviews. Many customers appreciate the stylish look of the cups, which makes them a fashionable accessory.
• "I love the design of my KeepCup. It's not just functional; it's also a great-looking product that I'm happy to carry around," notes a YouTube reviewer.
• Environmental Impact: Users also appreciate the environmental benefits of using KeepCups. Many reviewers mention how the product has helped them reduce their use of single-use cups and contribute to a more sustainable lifestyle.
• "Since switching to a KeepCup, I've significantly reduced my use of disposable cups. It's a small change that makes a big difference," says an Amazon reviewer.

Promotion and Loyalty Program

KeepCup UK engages with its customers through various promotional activities and loyalty programs, fostering a community of users who are passionate about sustainability.

• Social Media Engagement: KeepCup UK is active on social media platforms, where they share updates, tips, and stories about sustainability. This engagement helps build a community of like-minded individuals who support the brand's mission.
• Collaborations and Partnerships: The company collaborates with conservation organizations like Sea Shepherd and the Bob Brown Foundation, reinforcing its commitment to environmental causes. These partnerships often involve special edition products or campaigns that encourage further sustainability efforts.
• Events and Trade Shows: KeepCup UK participates in various events, such as London Design Week and London Coffee Week, to showcase their products and promote the reuse movement. These events help increase brand visibility and attract new customers.
• Customer Advocacy: KeepCup UK encourages customer advocacy by highlighting user stories and experiences on their website and social media channels. This approach not only builds brand loyalty but also inspires others to adopt sustainable practices.

FAQs

What makes KeepCup stand out in terms of sustainability and design?

KeepCup is renowned for its authentic commitment to sustainability. The company launched its first single-use cup alternative, the KeepCup Original, in 2009 and has since expanded to design a unique range of cups, travel mugs, and bottles. KeepCup is the only reusable company that has conducted a Life Cycle Analysis on its products and supply chain. The products are manufactured and assembled locally in solar-powered warehouse facilities in the UK and Australia, with components sourced from China and Portugal.

How does KeepCup contribute to environmental initiatives?

KeepCup is a B Corporation and donates 1% of its revenue to environmental causes through the One Percent for the Planet campaign. The company has longstanding partnerships with conservation organizations like Sea Shepherd and the Bob Brown Foundation. KeepCup's products are designed to reduce waste, with materials such as 25% recycled content in tempered glass and 90% recycled steel in the 8oz Traveller.

Which KeepCup product will suit me best?

KeepCup offers a range of products designed for different beverage preferences and occasions. The KeepCup Reusable Cups come in various sizes (XS/4oz, S/8oz, M/12oz, L/16oz) and materials (tempered glass, lightweight plastic, insulated steel). The KeepCup Traveller is a travel mug with a leakproof sipper lid, and the KeepCup Bottle is designed for easy fill and clean. The Cold Cup range is ideal for icy beverages.

Are KeepCups suitable for both hot and cold beverages?

Yes, KeepCup products are designed to accommodate both hot and cold beverages. The innovative design ensures that drinks stay at the perfect temperature. For keeping hot beverages, insulated stainless steel is recommended, while glass is ideal for pure enjoyment, and the colored plastic or clear Tritan range is suitable for no-fuss, easy carry.

Are KeepCups dishwasher safe?

Yes, KeepCups are designed for convenience and are dishwasher safe. Specific care instructions can be found on the KeepCup website to ensure the longevity of the product.

How does KeepCup prioritize sustainability in their materials?

Sustainability begins with designing fit-for-purpose products. KeepCup uses recovered and recycled materials, such as 25% recycled content in tempered glass, cork bands recovered from the wine industry, and 90% recycled steel in the 8oz Traveller. The Cold Cup range features 100% recycled plastic.

Where are KeepCups manufactured?

All KeepCup products are hand-assembled in local warehouses in Melbourne and London. Components come from China and Portugal, and the company is a Living Wage employer.