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About Gossard

Gossard, a renowned brand in the lingerie industry, has a rich history that spans over a century. Founded in 1901 by Henry Williamson Gossard in Chicago, the company was inspired by a corset worn by actress Sarah Bernhardt during a Paris performance. This initial spark led to the importation of the concept to America, where Gossard began producing corsets and other women's garments. The brand quickly gained prominence for its innovative designs, quality materials, and craftsmanship. In the 1920s, Gossard revolutionized the UK lingerie industry by introducing corsets with front laces, allowing women to untie them themselves, a feature that became a hallmark of the brand.

Key Features and Innovations

Gossard has consistently been at the forefront of lingerie design and innovation. Here are some standout features that have contributed to its enduring success:

• Front-Laced Corsets: In 1925, Gossard introduced the revolutionary front-laced corset, a design that significantly simplified the process of wearing and removing corsets for women.
• Diverse Product Range: Over the years, Gossard has expanded its product line to include a wide range of bras, corsets, and hosiery. The brand is particularly known for its "Ritz" collection, which offers perfectly color-matched bras and briefs, catering to various cup sizes.
• Ultrabra Collection: The Ultrabra line, launched in the 1990s, was designed to provide exceptional cleavage. This collection includes variants such as Ultrabra Perfection, Ultrabra Light, and the highly successful Ultrabra Super Boost, which was the first cleavage bra available in larger sizes up to F cup.
• Quality and Craftsmanship: Gossard has always emphasized the use of high-quality materials and meticulous craftsmanship, ensuring that its products are both durable and comfortable.

User Reviews and Feedback

Gossard's reputation is also reflected in the positive feedback from its customers. Here are some insights gathered from various sources:

• Comfort and Fit: Many users praise Gossard's products for their comfort and excellent fit. On platforms like Trustpilot and Amazon, customers often highlight the brand's attention to detail and the use of high-quality fabrics.
• Style and Design: Gossard's designs are frequently commended for their elegance and versatility. Users appreciate the variety of styles available, which cater to different tastes and preferences.
• Customer Service: The brand's customer service is generally well-regarded, with many customers expressing satisfaction with the support they receive from Gossard's customer care team.

Promotion and Loyalty Program

Gossard offers various promotions and loyalty programs to reward its customers and encourage repeat purchases:

• Seasonal Sales: Gossard regularly runs seasonal sales and discounts, offering customers the opportunity to purchase their favorite products at reduced prices.
• Loyalty Program: The brand has a loyalty program that rewards customers with points for every purchase made. These points can be redeemed for discounts on future purchases, exclusive offers, and early access to new collections.
• Special Offers: Gossard often provides special offers and bundles, especially during holidays and special events, which include free shipping, gift sets, and other perks.

Frequently Asked Questions (FAQs)

1. What is the history of Gossard?

Gossard was founded in 1901 by Henry Williamson Gossard in Chicago. The company initially focused on corsets and later expanded to other women's garments. It became known for its innovative designs, particularly the front-laced corset introduced in the 1920s.

2. What are some of Gossard's most popular products?

Gossard is famous for its Ultrabra collection, which includes the Ultrabra Super Boost, known for providing exceptional cleavage. The brand also offers the Ritz collection, which features perfectly color-matched bras and briefs.

3. How does Gossard ensure quality?

Gossard emphasizes the use of high-quality materials and meticulous craftsmanship. The brand has been recognized for its manufacturing excellence, including being the first UK lingerie manufacturer to receive the BS5750 Quality Award.

4. Does Gossard offer a loyalty program?

Yes, Gossard has a loyalty program that rewards customers with points for every purchase made. These points can be redeemed for discounts, exclusive offers, and early access to new collections.

5. Where can I find Gossard products?

Gossard products are available on their official website, as well as in various retail stores and online marketplaces such as Amazon.

By combining innovative designs, high-quality materials, and a strong commitment to customer satisfaction, Gossard has established itself as a leading brand in the lingerie industry.