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About Gigil

Gigil, stylized as GIGIL, is a dynamic and innovative advertising agency based in Bonifacio Global City, Taguig, Philippines. Founded in October 2017 by Badong Abesamis, Herbert Hernandez, and Isabel Prollamante, the agency is now led by Abesamis and Managing Partner Jake Yrastorza. The name "Gigil" is derived from a Filipino word that means "passion" or "hard work," reflecting the agency's core values of dedication and creativity. Gigil has quickly established itself as a leading force in the advertising industry, known for its groundbreaking campaigns and commitment to making a difference for its clients.

Standout Features

Gigil stands out in the advertising landscape for several key reasons:

1. Creative Excellence: Gigil has garnered numerous awards for its innovative campaigns, including a Bronze at the Cannes Lions, multiple awards at the ADFEST, and recognition at the APAC Effies. Their work spans various brands such as Netflix, RC Cola, Globe, and Unilever, showcasing their versatility and creative prowess.

2. Client-Centric Approach: The agency's success is deeply rooted in its client-centric mindset. As stated by Badong Abesamis, "Our mindset is that our success has always been hinged on the success we bring to our clients." This approach has led to long-term partnerships and significant client satisfaction.

3. Independent and Agile: As an independent agency, Gigil operates without the constraints of a larger network, allowing it to be more agile and responsive to client needs. This independence also fosters a culture of innovation and risk-taking, which has been instrumental in their growth.

4. Global Expansion: In January 2023, Gigil expanded its operations to the United States and Canada by opening offices in Los Angeles, New York, and Toronto. This move underscores their ambition and capability to serve clients on a global scale.

5. Recognition and Awards: Gigil has been recognized as the fastest-growing advertising agency in the Asia-Pacific region by the Financial Times. It was also named International Small Agency of the Year by Ad Age in 2021, further solidifying its reputation as a leader in the industry.

User Reviews and Feedback

While Gigil does not have a traditional product-based feedback system like those found on platforms such as Trustpilot or Amazon, their reputation and client satisfaction can be gauged through various sources:

• Industry Recognition: Gigil's numerous awards and recognitions from prestigious industry events like Cannes Lions and ADFEST are a testament to their excellence and client satisfaction.

• Client Testimonials: The agency's work has been praised by clients and industry leaders alike. For instance, Fernando Machado, a well-known figure in the advertising world, has publicly praised Gigil's campaigns.

• Media Coverage: Gigil's campaigns have been featured in various media outlets, including Ellen DeGeneres' show, which highlights the impact and reach of their work.

Promotion and Loyalty Programs

Gigil's approach to client relationships is built on delivering exceptional work and fostering long-term partnerships rather than traditional loyalty programs. Here are some ways they promote their services and build client loyalty:

• Award-Winning Campaigns: By consistently producing award-winning work, Gigil attracts and retains clients who are looking for innovative and effective advertising solutions.

• Client-Centric Services: The agency's focus on client success ensures that each project is treated with the utmost importance, leading to high client satisfaction and repeat business.

• Global Reach: With their recent expansion into the U.S. and Canada, Gigil is now better positioned to serve a broader range of clients, offering them access to a global network of creative talent.

Frequently Asked Questions (FAQs)

What is Gigil and where is it based?

Gigil is a Philippine advertising agency based in Bonifacio Global City, Taguig, Philippines. It was founded in October 2017 by Badong Abesamis, Herbert Hernandez, and Isabel Prollamante.

What does the name "Gigil" mean?

The name "Gigil" is derived from a Filipino word that means "passion" or "hard work," reflecting the agency's core values of dedication and creativity.

What are some of Gigil's notable campaigns?

Gigil has worked on numerous notable campaigns, including "Whatever" for RC Cola, "Trese" for Netflix, and "Shop2Give" for Unilever, among others. These campaigns have won several awards and recognitions.

Has Gigil expanded globally?

Yes, Gigil expanded its operations to the United States and Canada in January 2023 by opening offices in Los Angeles, New York, and Toronto.

What awards has Gigil received?

Gigil has received several awards, including a Bronze at the Cannes Lions, multiple awards at the ADFEST, and recognition at the APAC Effies. It was also named International Small Agency of the Year by Ad Age in 2021.

How does Gigil approach client relationships?

Gigil's approach is client-centric, focusing on delivering exceptional work and fostering long-term partnerships. Their success is deeply rooted in the success they bring to their clients.