20% Off Furla Vouchers, Discount Codes (2 Active) Nov 2024

About Furla

Furla, an Italian luxury brand, has been a cornerstone in the leather goods industry since its founding in 1927 by Aldo Furlanetto in Bologna, Italy. The brand has evolved over nearly a century, maintaining its Italian DNA while embracing an international outlook. Furla is renowned for its high-quality, innovative designs, and quintessentially Italian spirit, which have made it a favorite among fashion enthusiasts worldwide. Today, Furla operates in over 100 countries, with a robust distribution network that includes both physical and digital touchpoints.

Standout Features

Quality and Craftsmanship

Furla is celebrated for its exceptional craftsmanship and use of high-quality materials. The brand's products, including handbags, shoes, and accessories, are characterized by their elegance, classic design, and attention to detail. Furla's commitment to quality is evident in the rigorous selection of materials and the meticulous assembly process, ensuring that each item is a testament to Italian excellence.

Design and Style

Furla's design philosophy blends traditional Italian elegance with contemporary flair. The brand's collections are known for their wide variety of patterns, cuts, textures, and colors, making them versatile and suitable for various occasions. From capacious shopper bags to elegant suitcases and mini handbags, Furla's offerings cater to diverse tastes and needs.

Italian Identity

The brand's strong Italian identity is reflected in its products and store designs. Furla's use of materials such as rosewood, Italian travertine, opalescent glass, and brass in its store constructions underscores its commitment to Italian heritage. This identity is also evident in the brand's color palette, which often draws inspiration from the natural beauty of Italy.

Global Presence

Furla has an extensive global presence, with over 850 points of sale worldwide, including mono-brand stores, multi-brand boutiques, and department store corners. The brand's online platform further enhances its reach, allowing customers to discover and purchase Furla products from anywhere in the world.

User Reviews and Feedback

General Sentiment

Users and customers generally praise Furla for its high-quality products, stylish designs, and excellent craftsmanship. On platforms like Trustpilot and Amazon, customers often highlight the durability and aesthetic appeal of Furla's handbags and accessories. Many reviewers appreciate the brand's ability to balance classic elegance with modern trends.

Specific Feedback

• Quality and Durability: Many users commend Furla for the exceptional quality of its products, noting that they last for years with proper care. For example, a reviewer on Trustpilot mentioned, "I purchased a Furla handbag five years ago, and it still looks brand new."
• Design and Style: Customers frequently praise the stylish and versatile designs of Furla's products. A YouTube reviewer noted, "Furla's bags are perfect for both casual and formal events."
• Customer Service: Some users have praised Furla's customer service, highlighting the helpfulness and responsiveness of the brand's support team. However, a few reviewers have mentioned that the customer service could be improved in certain aspects.

Promotion and Loyalty Program

Inclusive Luxury Concept

Furla is known for its "inclusive luxury" concept, which aims to make high-quality products accessible to a broader audience at fair prices. This approach has helped the brand build a loyal customer base across various age groups and demographics.

Marketing and Communication

Furla invests heavily in marketing and communication, particularly in digital channels. The brand engages with its audience through social media platforms like Instagram and WeChat, where it has seen significant growth in followers and engagement rates. Furla also uses pop-up stores and special collaborations to attract younger clients and keep the brand fresh and relevant.

Special Initiatives

Furla has introduced several initiatives to enhance customer experience. For instance, the brand offers a click-and-collect service, allowing customers to purchase products online and collect them in-store. Additionally, Furla has launched one-hour delivery services in select cities, further enhancing convenience for its customers.

FAQs

What is Furla's history?

Furla was founded in 1927 by Aldo Furlanetto in Bologna, Italy. The brand began by selling ladies' accessories wholesale and later expanded to include handbags and other leather goods. Over the years, Furla has grown into a global luxury brand with a strong presence in over 100 countries.

What products does Furla offer?

Furla offers a wide range of products, including handbags, shoes, wallets, belts, jewelry, sunglasses, and other accessories for both men and women. The brand is particularly known for its high-quality leather goods.

Where can I buy Furla products?

Furla products are available in various physical and digital touchpoints. You can find them in Furla's mono-brand stores, multi-brand boutiques, department stores, and on the brand's official online platform.

Does Furla offer any loyalty programs or promotions?

While Furla does not have a traditional loyalty program, it does offer various promotions and special initiatives to enhance customer experience. These include click-and-collect services, one-hour delivery in select cities, and engaging marketing campaigns to keep customers connected with the brand.

How does Furla ensure the quality of its products?

Furla ensures the quality of its products through rigorous material selection, meticulous assembly, and the use of extraordinary manufacturing techniques. The brand's commitment to quality is a key factor in its success and customer satisfaction.