40% Off FTD Vouchers, Discount Codes (11 Active) Jan 2025

About FTD

Florists' Transworld Delivery (FTD), founded in 1910 as Florists' Telegraph Delivery, is a pioneering floral wire service, retailer, and wholesaler based in Downers Grove, Illinois. Initially established to facilitate the remote sending of flowers on the same day through a network of affiliated florists, FTD has evolved significantly over its 113-year history. The company began as a retailers' cooperative and transitioned into a for-profit corporation in 1994. Today, FTD operates two main businesses: The Consumer Business, which sells flowers and gift items through its websites, and The Floral Business, which provides computer services, software, and fresh cut flowers to affiliated florists.

Standout Features

FTD stands out in the floral industry due to several key features:

• Extensive Network: FTD boasts a vast network of florists across the United States and internationally, ensuring that customers can send flowers to almost any location. This network, coupled with the Mercury Network, its international telecommunications service, enables efficient and reliable order processing.
• Heritage and Expertise: With over a century of experience, FTD has built a reputation as a leader in the floral industry. The company's rebranding efforts in recent years have emphasized its heritage and the expertise of its florist partners, highlighting the handcrafted nature of its products.
• Diverse Product Offerings: FTD offers a wide range of floral arrangements and gift items, including collections like The Better Homes & Gardens collection and The FTD Luxury Collection. This diversity caters to various customer preferences and occasions.
• Technological Innovations: FTD has consistently invested in technology to support its florist network. Initiatives such as the Mercury Connect hosted point of sale system and the FTD Mercury point of sale system have made it easier for small and mid-sized florists to manage their businesses.

User Reviews and Feedback

User reviews and feedback provide valuable insights into the customer experience with FTD. Here are some key points gathered from various sources:

• Quality and Service: Many customers praise FTD for the quality of its floral arrangements and the reliability of its delivery service. However, some reviews highlight issues with customer service and order fulfillment, particularly in cases where orders are not delivered as expected.
• Trustpilot: Reviews on Trustpilot reflect a mixed experience, with some customers expressing satisfaction with the products but dissatisfaction with the customer service.
• Amazon: On Amazon, FTD products generally receive positive reviews, but some customers note that the quality can vary depending on the local florist.
• YouTube: Video reviews often focus on the presentation and quality of the arrangements, with some reviewers noting that the actual product may not always match the online images.
• Common Complaints: Common complaints include delays in delivery, discrepancies between the ordered and delivered products, and difficulties in resolving issues with customer service.

Promotion and Loyalty Program

FTD has various promotions and loyalty programs aimed at enhancing customer engagement and loyalty:

• Seasonal Promotions: FTD frequently offers seasonal promotions and discounts, particularly around holidays like Valentine's Day and Mother's Day. These promotions often include special deals on select arrangements and gift items.
• Loyalty Program: While FTD does not have a traditional loyalty program, it does offer repeat customers exclusive discounts and early access to new products. The company also invests in marketing campaigns to re-establish its brand and attract more orders for its florist network.
• Partnerships: FTD has partnered with other brands and organizations to offer bundled services and products. For example, its acquisition of ProFlowers and ProPlants has expanded its product offerings and customer base.

FAQs

What is FTD's history?

FTD was founded in 1910 as Florists' Telegraph Delivery and has since evolved into a leading floral wire service. It transitioned from a cooperative to a for-profit corporation in 1994 and has undergone several mergers and acquisitions, including being taken private by Nexus Capital Management in 2019.

How does FTD's order process work?

FTD processes orders through its Mercury Network, an international telecommunications service. When a customer places an order, it is sent to a local florist in the recipient's area, who then prepares and delivers the arrangement.

What types of products does FTD offer?

FTD offers a wide range of floral arrangements, gift items, and other products. This includes collections like The Better Homes & Gardens collection and The FTD Luxury Collection, as well as seasonal and specialty items.

How has FTD's branding evolved?

In recent years, FTD has undergone significant rebranding efforts to emphasize its heritage and the expertise of its florist partners. The rebranding includes a new logo, packaging, and marketing campaigns that highlight the handcrafted nature of its products and the support for local businesses.

What are the benefits for florists in the FTD network?

The rebranding and marketing efforts by FTD are designed to bring more orders into the network, which benefits the florists by increasing their revenue. Additionally, FTD's technological innovations and support services help florists manage their businesses more efficiently.