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About Feeld

Feeld is a pioneering dating app designed for the curious and those open to exploring new ways of connecting with others. Born out of a love for the vastness of the human experience, Feeld aims to create safer, more inclusive spaces for individuals to express and explore their gender, sexuality, and desires. Founded on principles of empathy, thoughtfulness, and gratitude, Feeld has become a platform for polyamory, consensual non-monogamy, and various forms of sexual identity and desire, including homo- and heteroflexibility, pansexuality, asexuality, and more.

Standout Features

Feeld stands out in the dating app landscape with several unique features that reflect its mission of fostering deeper, more meaningful connections.

• Fluid Identity and Exploration: Feeld celebrates the fluidity of human identity and encourages users to explore their desires and interests without the constraints of traditional constructs. This is reflected in its recent rebrand, which emphasizes personal growth, curiosity, and the joy of human experience.
• Custom Typeface and Visual Identity: The app features a bespoke typeface, New Edge 666, designed by Charlotte Rohde, which mirrors the fluidity and tactility of the Feeld community. The typeface includes variability on two axes, from Ultra Light to Ultra Bold and from Straight to Rounded, symbolizing the dynamic nature of human connection.
• Aura Image Treatment: Feeld has introduced an image treatment tool called AURA, inspired by heat mapping and aura photography. This tool transforms moments of human movement and touch into gradient color fields, representing the spectrum of sexuality and identity in a unique and abstract way.
• Motion Language and Color Palette: The rebrand includes a new motion language inspired by tactility, warmth, and the human body, with animation modes based on discovery, aliveness, and connection. The color palette is warm and rich, designed to express the vibrancy of human connection and inner experience.

User Reviews and Feedback

Feeld has garnered positive feedback from its users, who appreciate the app's inclusive and exploratory nature.

• Community Engagement: Users praise Feeld for its strong sense of community and the opportunity to connect with like-minded individuals. The app's focus on personal transformation and continuous growth resonates with many users, with over 62% reporting a personal transformation within their first year on the app.
• Inclusive Environment: Reviews highlight Feeld's commitment to creating a safe and inclusive space for diverse sexual identities and desires. Users appreciate the lack of judgment and the freedom to explore their interests without constraints.
• Creative and Engaging Design: The recent rebrand has been well-received, with users praising the new visual identity and the use of AURA in representing human connection. The design is seen as creative, fluid, and reflective of the community's values.

Promotion and Loyalty Program

Feeld's approach to promotion and loyalty is centered around engaging with its community and fostering continuous growth.

• Community-Centric Approach: Feeld involves its members in the development and promotion of the app. For example, the recent rebrand was co-created with Feeld members, ensuring that the new identity truly reflects the community's values and experiences.
• Content and Editorial Contributions: Feeld encourages user contributions through its digital magazine, where members can share their stories, experiences, and insights. This helps in building a sense of ownership and loyalty among users.
• Feedback Loop: The app maintains a constant dialogue with its community, encouraging feedback and using it to evolve and improve the platform. This feedback loop helps in ensuring that the app remains relevant and appealing to its users.

FAQs

What is Feeld?

Feeld is a dating app designed for individuals who are curious about exploring new ways of connecting with others. It focuses on creating inclusive spaces for people to express their gender, sexuality, and desires.

What makes Feeld unique?

Feeld stands out due to its emphasis on fluid identity, personal growth, and the joy of human experience. It features a bespoke typeface, a unique image treatment tool called AURA, and a motion language inspired by human tactility and warmth.

How does Feeld ensure user safety and inclusivity?

Feeld prioritizes user safety and inclusivity through its policies and practices, which evolve along with the community. The app fosters a culture of empathy, thoughtfulness, and gratitude, ensuring that users feel safe and respected.

Can I contribute to Feeld's content?

Yes, Feeld encourages user contributions through its digital magazine. Members can share their stories, experiences, and insights, helping to build a community-driven platform.

How does Feeld's rebrand reflect its mission?

The recent rebrand of Feeld reflects its mission by emphasizing personal growth, curiosity, and the joy of human experience. The new visual identity, including the custom typeface and AURA image treatment, mirrors the fluidity and tactility of the Feeld community, making the app stand out in a cold and confined category.