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About Fabulosa

Fabulosa, a family-run business founded by Mike and James Sharpe, burst onto the UK cleaning market in March 2019. Born out of Active Brand Concepts, a household cleaning products manufacturer, Fabulosa quickly gained traction with its innovative approach to disinfectants. The brand's initial product launch featured a 220ml concentrated disinfectant available in three fragrances: Pink Grapefruit, Fresh Linen, and Floral Bouquet. This humble beginning marked the start of a meteoric rise, with Fabulosa now recognized as the UK's number one privately-owned brand in the cleaning market.

Standout Features

Fabulosa's success can be attributed to several key features that set it apart from competitors:

• Fragrance-Led Products: Unlike traditional cleaning brands that focus on functionality alone, Fabulosa emphasizes the importance of fragrance. The brand offers over 150 exciting fragrances, inspired by popular perfumes and aftershaves, which has resonated well with consumers looking for more than just a cleaning product.
• Innovative Product Range: Fabulosa has diversified its product line to include surface care, air care, laundry care, and task-specific cleaners such as car care, garden care, and pet care. This broad range caters to various consumer needs, making it a one-stop solution for household cleaning.
• Customized Packaging: Partnering with Robinson, Fabulosa developed custom-moulded PET bottles that enhance shelf appeal and operational efficiency. These bottles also incorporate a UV inhibitor to extend the product's shelf life, ensuring quality and reliability.
• Strong Retail Presence: Fabulosa's products are available in major UK supermarkets such as Home Bargains, B&M, Asda, The Big Food Warehouse, and Ocado, making it easily accessible to a wide consumer base.
• Investment in Technology and Facilities: The company has invested heavily in new machinery and automation, and has recently completed work on a 59,000-square-foot warehouse in Nantwich. This investment in infrastructure supports Fabulosa's rapid growth and ensures it can meet increasing demand.

User Reviews and Feedback

Fabulosa has garnered significant positive feedback from users across various platforms:

• Trustpilot and Amazon Reviews: Users praise Fabulosa's products for their effective cleaning capabilities and pleasant fragrances. Many reviewers appreciate the variety of scents available, which they find refreshing and enjoyable to use. The brand's commitment to quality and customer satisfaction is frequently highlighted.
• YouTube and Social Media: On social media platforms and YouTube, users often share their positive experiences with Fabulosa products. Influencers and cleaning enthusiasts praise the brand for its innovative approach to cleaning and the emotional connection it creates through its fragrances.
• Customer Testimonials: On Fabulosa's homepage, customers share their stories about how the brand's products have become an integral part of their cleaning routines. These testimonials reflect the brand's ability to create a personal connection with its customers, often citing specific fragrances that evoke memories or emotions.

Promotion and Loyalty Program

Fabulosa engages with its customers through various promotional activities and loyalty programs:

• TV Advertising: The brand has invested in a £1 million TV commercial that debuted on ITV Breakfast North, further increasing its visibility and brand recognition.
• Seasonal and Trend-Based Products: Fabulosa releases seasonal fragrances that align with consumer interests, such as baking fragrances during the Great British Bake-Off season and festive scents during Christmas. This approach keeps the brand relevant and exciting for its customers.
• Ecommerce Presence: Fabulosa has enhanced its ecommerce platform by launching a new website on Shopify, which offers a more user-friendly experience for customers. This move is part of the brand's strategy to future-proof its business and expand its reach, including potential entry into the US market.
• Customer-Centric Pricing: Fabulosa maintains a customer-centric approach by ensuring that price changes are minimal, even when market conditions fluctuate. This philosophy helps build trust and loyalty among its customer base.

FAQs

What is Fabulosa?

Fabulosa is a UK-based, family-run business that specializes in fragrance-led cleaning products. Founded in March 2019 by Mike and James Sharpe, the brand has quickly become the UK's number one privately-owned brand in the cleaning market.

Where can I buy Fabulosa products?

Fabulosa products are available in major UK supermarkets such as Home Bargains, B&M, Asda, The Big Food Warehouse, and Ocado. You can also purchase products directly from their website.

What makes Fabulosa different from other cleaning brands?

Fabulosa stands out for its emphasis on fragrance, offering over 150 different scents inspired by popular perfumes and aftershaves. The brand also invests heavily in research and development to meet consumer demands and has a strong focus on customer satisfaction.

Does Fabulosa have any loyalty programs or promotions?

Fabulosa engages with customers through seasonal product releases, TV advertising, and an enhanced ecommerce platform. The brand also maintains a customer-centric pricing strategy to ensure minimal price changes, fostering loyalty among its customer base.

How has Fabulosa adapted to market changes?

Fabulosa has diversified its product range to include air care, task-specific cleaners, and other sectors to maintain growth post-pandemic. The brand has also invested in new technology and facilities to meet increasing demand and ensure operational efficiency.