10% Off Evri Vouchers, Discount Codes January 2025

About Evri

Evri, formerly known as Hermes, is the UK's largest dedicated parcel delivery company. The rebranding to Evri marks a significant transformation in the company's identity and approach to customer service. This change reflects the company's growth over the past five years, during which it has tripled in size to reach £1.5 billion in annual revenue. Evri handles over 700 million parcels annually for 80% of the UK's top retailers, fulfilling the demands of evolving shopping habits and revolutionizing UK retail.

Standout Features

Dynamic Brand Identity

One of the most striking features of Evri is its innovative visual identity. Created in collaboration with Superunion and Monotype, the new brand features a "living logo" powered by variable font technology. This technology allows for the generation of over 194,000 different versions of the logo, ensuring that each asset, including every vehicle in the Evri fleet, can have its own unique logo. This approach not only enhances brand recognition but also personalizes the delivery experience for customers.

Technological Integration

Evri's rebrand is deeply rooted in technology, enabling the company to create high volumes of distinctive assets quickly and efficiently. The variable type system replaces the previous illustration-based identity, which was cumbersome and time-consuming. This new system allows the in-house studio to produce assets that are both unique and on-brand, addressing the practical challenge of creating a large number of assets without incurring unsustainable costs.

Customer-Centric Strategy

The rebranding of Evri is part of a broader customer-centric strategy. The company has shifted its focus towards creating positive and reliable delivery experiences for everyone, everywhere. This strategy is reflected in the new visual identity and is supported by a comprehensive advertising campaign that highlights the personal relationships between delivery drivers and customers. The campaign, created by VCCP London, aims to inject emotion into the delivery service category and emphasize the care and love in each parcel.

Community and Sustainability

Evri's new identity is also embedded in community and sustainability. The company has increased its commitment to sustainability and to serving the needs of its partners and customers more closely. The brand's mission to create responsible delivery experiences is a key part of its growth strategy, reflecting a modern look and feel that is both technologically advanced and community-driven.

User Reviews and Feedback

While specific user reviews on Evri's homepage are not publicly available, insights from reputable sources like Trustpilot and other feedback platforms provide a glimpse into customer satisfaction.

• Trustpilot: Reviews on Trustpilot indicate a mixed response, with some customers praising the efficiency and reliability of Evri's services, while others express dissatisfaction with delivery times and customer service. However, the overall trend suggests that the company is making strides in improving its services[Note: Specific ratings and reviews are subject to change and may not be available without direct access to the platform].

• Amazon and Other Retailers: Feedback from customers who have received parcels via Evri through various retailers often highlights the importance of reliable delivery. While some customers report delays or issues, many appreciate the personalized service and the efforts of delivery drivers[Note: These insights are based on general trends and may vary depending on the specific retailer and customer experience].

• YouTube and Social Media: On platforms like YouTube and social media, customers often share their experiences with parcel delivery services. For Evri, these reviews sometimes focus on the new branding and advertising campaigns, with mixed reactions. Some viewers appreciate the emotional and community-driven approach, while others find it less compelling[Note: These insights are based on general trends and may vary depending on the specific content and audience].

Promotion and Loyalty Program

Evri's promotional efforts are centered around its new brand identity and customer-centric strategy. Here are some key aspects of their promotional activities:

• New Arrival Campaign: The launch of the Evri brand was accompanied by a multi-million-pound advertising campaign, "New Arrival," created by VCCP London. This campaign includes a 30-second hero film that debuted during popular TV shows and was supported by digital channels, cinema, and VOD. The campaign aims to highlight the personal relationships between delivery drivers and customers, emphasizing the care and love in each parcel.

• Community Engagement: Evri's commitment to community is a significant part of its promotional strategy. The company emphasizes its role in serving local communities and building relationships with customers. This approach is reflected in the brand's marketing materials and public communications.

• Loyalty Programs: While specific details about Evri's loyalty programs are not widely available, the company's focus on customer satisfaction and personalized service suggests that they may offer incentives or rewards to loyal customers. These could include preferential delivery options, discounts, or other benefits designed to enhance the customer experience[Note: This section is speculative and may require direct confirmation from Evri].

FAQs

What is Evri?

Evri is the new name and brand for Hermes, the UK's largest dedicated parcel delivery company. The rebranding reflects the company's growth and commitment to providing positive and reliable delivery experiences.

How does Evri's new logo work?

Evri's new logo is powered by variable font technology, allowing for the generation of over 194,000 different versions. This ensures that each asset, including every vehicle in the fleet, can have its own unique logo.

What is the focus of Evri's new strategy?

Evri's new strategy is customer-centric, focusing on creating positive and reliable delivery experiences for everyone, everywhere. This is supported by technological integration, community engagement, and a commitment to sustainability.

How does Evri handle customer feedback?

Evri gathers feedback from various sources, including customer reviews on platforms like Trustpilot and feedback from retailers. The company uses this feedback to improve its services and enhance the customer experience.

What are the key features of Evri's advertising campaign?

The "New Arrival" campaign, created by VCCP London, highlights the personal relationships between delivery drivers and customers. It includes a 30-second hero film and is supported by digital channels, cinema, and VOD. The campaign aims to inject emotion into the delivery service category and emphasize the care and love in each parcel.