$50 Off Desigual Discount Codes (2 Active) November 2024

About Desigual

Desigual, a Spanish fashion label, was founded in 1984 by Swiss designer Thomas Meyer in the vibrant city of Barcelona. The brand's name, meaning "unequal" or "uneven" in Spanish, reflects its commitment to individuality and uniqueness. Meyer's vision was to create affordable, distinctive clothing that celebrated the diversity of each person. Starting with a single jacket made from scraps of second-hand jeans, known as the "Iconic Jacket," Desigual has grown into a global brand with a presence in over 109 countries and more than 393 mono-brand stores worldwide.

Standout Features

Desigual is renowned for several standout features that have contributed to its success and loyal customer base.

• Bold and Playful Designs: Desigual is famous for its bright colors and playful patterns, which set it apart from other fashion brands. The brand's designs are inspired by ethnic fabrics and creative styling, making each piece unique and eye-catching.
• Sustainable Practices: In recent years, Desigual has focused on sustainability, incorporating new materials, patterns, and designs to appeal to a broader audience while maintaining environmental responsibility. The company is part of several international initiatives such as the Textile Exchange, Sustainable Apparel Coalition (SAC), and Better Cotton Initiative (BCI).
• Global Reach: With stores in over 109 countries and a strong online presence, Desigual has become a global fashion brand. Its distribution strategy includes logistics centers in key locations like Viladecans, Gavà, New Jersey, and Hong Kong, ensuring efficient delivery of products worldwide.
• Innovative Marketing: Desigual has been known for its bold marketing moves, such as the "Walk in naked, walk out dressed" campaign launched in 2011, which generated significant buzz and attention. More recently, the brand flipped its logo backwards as part of a brand turnaround, creating a unique and memorable campaign.

User Reviews and Feedback

Desigual has garnered a mixed but generally positive response from its customers across various platforms.

• Quality and Design: Many customers praise Desigual for its high-quality materials and unique designs. On platforms like Trustpilot and Amazon, users often comment on the brand's ability to deliver stylish and durable clothing.
• Example: "I love Desigual's bold and colorful designs. The quality of their clothing is excellent, and I always receive compliments when I wear their pieces."
• Customer Service: Some users have reported positive experiences with Desigual's customer service, highlighting the brand's responsiveness and helpfulness. However, others have noted occasional delays in shipping and returns.
• Example: "The customer service team at Desigual is very helpful. They responded quickly to my query and resolved the issue efficiently."
• Sustainability: Customers appreciate Desigual's commitment to sustainability, which aligns with their own values. This aspect has been particularly well-received in recent years.
• Example: "I'm impressed by Desigual's efforts to incorporate sustainable practices into their production. It's great to see a fashion brand taking environmental responsibility seriously."

Promotion and Loyalty Program

Desigual engages its customers through various promotional activities and loyalty programs designed to enhance their shopping experience.

• Special Offers and Discounts: Desigual frequently offers special discounts and promotions, especially during seasonal sales. These offers are communicated through email newsletters, social media, and in-store promotions.
• Loyalty Program: While specific details about a traditional loyalty program are not widely available, Desigual's commitment to customer satisfaction and engagement is evident through its interactive marketing campaigns and personalized shopping experiences.
• Exclusive Events: The brand occasionally hosts exclusive events and collaborations, such as the partnership with French designer Christian Lacroix in 2011, which attract loyal customers and new audiences alike.

FAQs

What is Desigual's origin story?

Desigual was founded in 1984 by Thomas Meyer in Barcelona, Spain. Meyer's initial creation was a jacket made from scraps of second-hand jeans, known as the "Iconic Jacket," which marked the beginning of the brand.

Where are Desigual's headquarters located?

Desigual's headquarters are located in the La Barceloneta neighborhood of Barcelona, Spain. The headquarters feature a six-story glass building designed by Ricardo Bofill, which serves as a hub for the brand's creative and operational activities.

What is Desigual's pricing strategy?

Desigual positions itself as a luxury fashion brand with a focus on high-quality materials and unique designs. The pricing strategy is aimed at the high middle to highest classes, offering luxury with flexibility and reasonable prices compared to competitors like Zara.

How does Desigual approach sustainability?

Desigual has made significant strides in sustainability by incorporating new materials, patterns, and designs into its products. The brand is part of several international sustainability initiatives, such as the Textile Exchange and the Better Cotton Initiative, to ensure environmental responsibility in its supply chain.

What are some notable marketing campaigns by Desigual?

Desigual has been known for its bold marketing moves, including the "Walk in naked, walk out dressed" campaign and the recent rebranding effort that involved flipping the logo backwards. These campaigns have been designed to reconnect with a new generation of consumers and reinforce the brand's unique identity.

By understanding these aspects of Desigual, customers can better appreciate the brand's commitment to individuality, sustainability, and innovative marketing, making it a standout in the global fashion industry.