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About Desenio

Desenio Group AB (publ) is a Sweden-based e-commerce company that has been revolutionizing the way people decorate their homes with stylish and affordable wall art since its founding in 2010. Headquartered in Stockholm, Sweden, Desenio operates in over 33 countries, with a strong presence in Europe and a growing footprint in the USA and Asia. The company's mission is simple yet ambitious: to make stylish wall art accessible to everyone. Desenio achieves this by offering a vast array of art prints, posters, frames, and other accessories, ensuring that there is something to suit every room and style of interior.

Standout Features

Desenio stands out in the market for several key reasons:

1. Extensive Product Range: Desenio boasts an impressive collection of around 9,000 designs, the majority of which are proprietary. This includes art prints, posters, frames in various wooden and metal finishes, and other accessories such as mat boards, picture ledges, and art clips.
2. Scandinavian Design Focus: The company specializes in Scandinavian design, which is known for its minimalist yet elegant aesthetic. This focus helps Desenio cater to a diverse clientele seeking trendy and stylish wall decorations.
3. In-House Designers and External Collaborations: Desenio works with in-house designers, photographers, and illustrators, as well as a network of external professionals. This collaboration ensures that the latest trends in interior design are consistently reflected in their offerings.
4. AI-Powered Art Creation: Desenio has recently launched the Imaginator AI creator, a groundbreaking tool that allows customers to create their own unique art prints. This tool empowers users to type in a description of the art they envision and select an art style, generating customizable artworks that align with Desenio's distinctive style.

User Reviews and Feedback

Desenio has garnered a positive reputation among its customers, as evident from various feedback platforms:

• Quality and Design: Users frequently praise the high quality of the prints and frames, as well as the stylish designs that fit well with modern home decor. On platforms like Trustpilot, customers often highlight the ease of ordering and the fast delivery times.
• Customer Service: Many reviewers appreciate the responsive and helpful customer service team at Desenio. This is reflected in positive feedback on social media and review sites, where customers commend the company for resolving issues promptly and efficiently.
• Value for Money: A common theme in user reviews is the affordability and value for money that Desenio offers. Customers appreciate the wide range of products available at competitive prices, making it easier for them to find something that fits their budget and style.

Promotion and Loyalty Program

Desenio employs several strategies to engage and retain customers:

1. Social Media Marketing: The company leverages social media platforms to build brand awareness and drive traffic to their website. Influencer marketing plays a significant role in their strategy, helping to reach a broader audience and create a community around the brand.
2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Desenio focuses on driving profitable traffic through SEO and SEM. This approach ensures that the company appears prominently in search results, attracting potential customers who are actively looking for wall art and home decor items.
3. Loyalty and Referral Programs: While specific details about loyalty programs are not widely available, Desenio's customer-centric approach suggests that they may offer various incentives to loyal customers. These could include exclusive discounts, early access to new products, or special promotions.
4. Seasonal and Limited-Time Offers: Desenio often runs seasonal promotions and limited-time offers to keep customers engaged. These can include discounts, free shipping, or special bundles that make purchasing more attractive.

Frequently Asked Questions (FAQs)

When was Desenio founded?

Desenio was founded in 2010, although some sources may indicate 2008 or 2011 due to different milestones in the company's history.

Where is Desenio's headquarters?

Desenio's headquarters is located in Stockholm, Sweden, at BOX 11025.

What products does Desenio offer?

Desenio offers a wide array of products including art prints, posters, frames in various finishes, mat boards, picture ledges, art clips, and other printed products such as phone covers.

How does Desenio's AI tool work?

Desenio's Imaginator AI creator allows customers to type in a description of the art they envision and select an art style. The AI tool then generates customizable artworks that align with Desenio's distinctive style.

In which countries does Desenio operate?

Desenio operates in over 33 countries, with a strong presence in Europe and a growing presence in the USA and Asia.

By understanding these aspects of Desenio, customers can better appreciate the brand's commitment to quality, design, and customer satisfaction, making it a go-to destination for stylish and affordable wall art.