10% Off Curlsmith UK Vouchers, Discount Codes January 2025

About Curlsmith UK

Curlsmith UK is a pioneering brand in the curly hair care industry, born out of a vibrant community of individuals with textured hair. The journey began in 2017 when founder Michal Berski recognized the need for products specifically tailored to the unique needs of curly, wavy, and coily hair. Initially, the brand thrived as a community on Instagram and YouTube, sharing tips, tricks, and natural haircare recipes. This grassroots approach allowed Curlsmith to understand the complexities and frustrations associated with curly hair care, driving the creation of a product line that addresses these challenges.

Standout Features

Curlsmith UK stands out in the market for several key reasons:

• Vegan, Cruelty-Free, and 'Curly Girl Friendly': All Curlsmith products are vegan, cruelty-free, and free from harsh ingredients like silicones, sulphates, and parabens. This commitment to ethics and hair health is a cornerstone of the brand.
• Professional Grade Formulas: The products are developed by a team of scientists and naturalists who rigorously test each formula to ensure high performance and safety. This ensures that every product delivers "wow" results without compromising on ingredients or ethics.
• Community-Driven: Curlsmith remains deeply connected to its community, involving curlfriends and family in the testing and feedback process. This approach ensures that products are tailored to real needs and preferences.
• Sustainability: The brand is committed to reducing its environmental impact, with 85% recyclable packaging and a goal to offer 100% plastic-free options. Additionally, Curlsmith operates with a carbon-conscious approach, minimizing unnecessary travel and ensuring carbon-neutral direct orders within the USA.
• B-Corp Certification: Curlsmith is on a journey to become B-Corp certified, reflecting its dedication to social and environmental initiatives.

User Reviews and Feedback

Curlsmith UK has garnered a significant following and positive feedback from users across various platforms:

• Real Results and Authenticity: Users appreciate the brand's use of real people and real results in their advertising, celebrating unique beauty without the use of Photoshop. This authenticity resonates with customers who value transparency.
• Effective Products: Many users praise the effectiveness of Curlsmith products, noting improvements in hair texture, manageability, and overall health. Reviews on platforms like Trustpilot and Amazon highlight the positive impact of these products on curly hair.
• Community Support: The brand's engagement with its community is highly valued. Users appreciate the personalized support, curl consultations, and the opportunity to provide feedback that influences product development.
• Ethical Practices: The commitment to vegan and cruelty-free practices is a major draw for many customers who prioritize ethical consumerism.

Promotion and Loyalty Program

Curlsmith UK engages with its customers through various promotional activities and loyalty programs:

• Curl Quiz and Personalized Recommendations: The brand offers a curl quiz to help users understand their unique hair needs and find the best products for their hair type. This personalized approach enhances the customer experience and fosters loyalty.
• Community Involvement: Curlsmith frequently involves its community in product launches, campaigns, and modeling opportunities. This inclusive approach makes customers feel valued and part of the brand's journey.
• Special Offers and Discounts: The brand occasionally offers special promotions, discounts, and limited-time offers to reward its loyal customers and attract new ones.
• Partnerships and Collaborations: Curlsmith's participation in events like London Fashion Week and collaborations with non-profit platforms like Fashion East further enhance its visibility and appeal to a broader audience.

FAQs

What is the history of Curlsmith UK?

Curlsmith UK was founded in 2017 by Michal Berski, emerging from a community of individuals sharing haircare tips and recipes on social media. The brand launched its product line in response to community demands and has since grown significantly, including an acquisition by Helen of Troy in 2022.

What values does Curlsmith UK uphold?

Curlsmith UK is committed to several core values, including: - Curl Confidence: Empowering everyone to love their natural hair. - Performance: Ensuring high-quality, professional-grade formulas. - Authenticity: Using real people and real results in advertising. - Inclusivity: Welcoming diverse perspectives and making products for all hair types. - Sustainability: Reducing environmental impact through recyclable packaging and carbon-neutral operations.

How has the acquisition by Helen of Troy affected the brand?

The acquisition by Helen of Troy has provided Curlsmith UK with additional resources and support, enabling the brand to expand its reach and improve its operations. The core values and team remain unchanged, ensuring that the brand continues to deliver high-quality products and maintain its community-driven approach.

Where can I purchase Curlsmith UK products?

Curlsmith UK products are available on the brand's website, as well as in over 1,200 Ulta Beauty stores in the USA. The brand also retails through other online stores in the UK, USA, and EU.

Are Curlsmith UK products tested on animals?

No, Curlsmith UK products are not tested on animals. The brand is proud of its cruelty-free status, certified by PETA, and tests its products on curlfriends and family instead.