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About Cello Electronics

Cello Electronics, established in 2001, is a British TV manufacturer that stands out for its commitment to quality and innovation. As the only LED TV brand still manufacturing products in the UK, Cello operates from its production line in Bishop Auckland, County Durham, producing a wide range of TVs from 16 inches to 85 inches. Founded by CEO Brian Palmer, who has a long history in the TV industry, Cello has grown significantly since its inception, expanding its product line to include accessories, TV cabinets, soundbars, and digital tablets. The company's focus on maintaining strict control over quality has been a key factor in its success.

Standout Features

Cello Electronics offers several unique features that set it apart from other TV manufacturers:

• British Manufacturing: Cello prides itself on being the only LED TV brand that manufactures its products entirely in the UK. This allows for stringent quality checks and custom changes during the production process, ensuring every TV meets high standards.
• Android Smart TVs: Cello has partnered with Google to launch a range of Android smart TVs, which include features like Chromecast support and integration with Google Assistant. This partnership has significantly improved the smart TV experience for Cello users.
• Freeview Play and Alexa Integration: Cello TVs come with Freeview Play as standard, providing access to popular UK catch-up TV apps. Additionally, many models include Amazon Alexa integration, enhancing the user experience.
• Niche Market Options: Cello caters to niche markets with products such as battery-powered TVs for campers and motorhome owners, and TVs with built-in DVD players. These options are particularly appealing to users with specific needs.
• Solar-Powered TVs: In a groundbreaking move, Cello has developed solar-powered TVs for rural areas in Africa, providing affordable and sustainable TV access to communities without reliable electricity.

User Reviews and Feedback

User reviews and feedback from various sources provide valuable insights into the performance and satisfaction levels of Cello TVs:

• Performance and Picture Quality: While Cello TVs may not offer the latest and greatest in picture technology, such as HDR support, they are praised for their value for money. Users appreciate the clear and vibrant picture quality, especially in the context of their budget-friendly pricing.
• Smart TV Experience: The introduction of Android TV has been well-received, with users noting significant improvements in the smart TV interface compared to Cello's previous systems. However, some users have reported occasional glitches and slow loading times.
• Customer Service: Cello's after-sales service is often highlighted as a strong point. Users appreciate the efficient and professional technical support, which is considered superior to that offered by many competitors.
• Durability and Reliability: Many users have praised the durability and reliability of Cello TVs, noting that they perform well over time with minimal issues.

Common Complaints

• Limited 4K Options: One of the main criticisms is the limited availability of 4K TVs in Cello's range. The single 4K model currently available does not offer HDR support, which may be a disappointment for those seeking the best picture quality.
• Smart TV System Issues: Although the new Android TV system has improved the smart TV experience, some users still report issues with the interface, such as slow loading times and occasional freezes.

Promotion and Loyalty Program

Cello Electronics does not have a traditional loyalty program, but it offers several promotions and benefits to its customers:

• Free Delivery: Cello provides free delivery on all TVs, with the option for next-day delivery if orders are placed by 2:30 PM.
• Special Offers and Discounts: The company occasionally runs special offers and discounts, especially during major sales events. These can be found on their website and through partner retailers.
• Partnerships and Collaborations: Cello's partnerships, such as the one with Global Radio, help in promoting their products and reaching a wider audience. These collaborations often result in exclusive deals and promotions.

Frequently Asked Questions (FAQs)

1. Where are Cello TVs manufactured?

Cello TVs are manufactured in the UK, specifically at the company's production line in Bishop Auckland, County Durham.

2. What smart TV platform does Cello use?

Cello has partnered with Google to use the Android TV platform, which includes features like Chromecast support and Google Assistant integration.

3. Do Cello TVs come with Freeview Play?

Yes, Cello TVs come with Freeview Play as standard, providing access to popular UK catch-up TV apps.

4. What is the range of TV sizes offered by Cello?

Cello offers TVs ranging from 16 inches to 85 inches, catering to various user needs.

5. Does Cello provide good after-sales service?

Yes, Cello is known for its efficient and professional after-sales service, which includes superior technical support.

6. Are Cello TVs suitable for niche markets?

Yes, Cello caters to niche markets with products such as battery-powered TVs for campers and motorhome owners, and TVs with built-in DVD players.

7. How does Cello's solar-powered TV work?

Cello's solar-powered TV includes a built-in Lithium-ion battery and solar controller, along with a solar panel that generates enough electricity for over 12 hours of viewing on a single four-hour charge of sunlight.

By understanding these aspects of Cello Electronics, potential buyers can make informed decisions about whether a Cello TV is the right choice for their needs.