£60 Off Boxtails Vouchers, Discount Codes January 2025

About Boxtails

Boxtails, a brand that has revolutionized the ready-to-drink (RTD) cocktail market, offers a unique and convenient way to enjoy premium cocktails. Originally known as Basic Babe, the Australian company Mandatory Spirit Co. rebranded and expanded its product line to include Boxtails, a range of pre-mixed cocktails packaged in innovative box formats. This approach combines the convenience of boxed wine with the sophistication of crafted cocktails, making Boxtails a standout in the beverage industry.

Standout Features

Eco-Friendly Packaging

Boxtails is committed to sustainability, a feature that sets it apart from many other RTD brands. The two-litre Boxtails are presented in 100% recyclable cask-style boxes, while the single-serve tetra packs are also designed with recyclability in mind. This focus on eco-friendly packaging aligns with the growing consumer demand for sustainable products.

Real Fruit Juice and Spirits

Each Boxtails cocktail is made with real fruit juice and spirits, ensuring a high-quality taste experience. The drinks are low in calories, with each serve containing just 60 calories, making them a popular choice for health-conscious consumers.

Variety of Flavors

Boxtails offers a diverse range of flavors to cater to different tastes. The single-serve range includes Mai Tai, Passionfruit Martini, and Pink Gin Daiquiri, while other flavors like Lime & Mint Mojito, Pineapple & Orange Mai Tai, and Raspberry & Lemon Fruit Tingle are also available in larger formats.

Convenience

The box format of Boxtails provides a convenient and portable way to enjoy cocktails. The single-serve tetra packs are particularly ideal for on-the-go consumption, while the two-litre boxes are perfect for gatherings and parties.

User Reviews

Positive Feedback

Users have praised Boxtails for their taste, convenience, and innovative packaging. On platforms like Amazon, customers have highlighted the ease of use and the quality of the cocktails. For instance, many reviewers have noted that the drinks taste like they were freshly mixed by a bartender, despite being pre-packaged.

Common Praise Points

• Taste: Users frequently commend the authentic and refreshing taste of Boxtails cocktails.
• Convenience: The single-serve and larger box formats are often praised for their ease of use and portability.
• Sustainability: Many customers appreciate the eco-friendly packaging, which aligns with their values of reducing waste and promoting sustainability.

Criticisms

While Boxtails has received overwhelmingly positive feedback, some users have noted a few areas for improvement. These include occasional issues with packaging durability and the desire for more flavor options. However, these criticisms are relatively rare and do not detract from the overall positive user experience.

Promotion and Loyalty Program

Launch Success

The launch of Boxtails single-serve tetra packs was highly successful, with 10,000 units sold in the first five days and the entire three-month supply depleted in just over a month in Australia. This rapid uptake indicates strong consumer interest and loyalty to the brand.

Pricing and Availability

Boxtails are competitively priced, with the single-serve packs available for AU$24.95 (US$18) per pack of six and the two-litre boxes priced at AU$29.99 (US$21) each or two for AU$50 (US$36). This pricing strategy, combined with availability through major retailers like Amazon, BWS, and Dan Murphy’s, makes Boxtails accessible to a wide range of consumers.

Corporate Partnerships

Boxtails has also engaged with corporate clients to help them engage, inspire, and retain employees, partners, and customers. This corporate focus adds another layer to the brand's appeal, making it a versatile choice for both personal and professional settings.

FAQs

What are Boxtails made of?

Boxtails are made with real fruit juice and spirits, ensuring a high-quality taste experience. The ingredients are carefully selected to provide a premium cocktail experience without the need for mixing.

Are Boxtails eco-friendly?

Yes, Boxtails are committed to sustainability. The packaging is designed to be recyclable and eco-friendly, with the two-litre boxes made from 100% recyclable materials and the single-serve tetra packs also recyclable.

Where can I purchase Boxtails?

Boxtails are available for purchase through various channels, including Amazon, BWS, and Dan Murphy’s. This wide availability makes it easy for consumers to access the product.

How many calories are in each Boxtails serve?

Each serve of Boxtails contains 60 calories, making them a low-calorie option for those looking to enjoy cocktails without compromising on health.

Can I use Boxtails for corporate events?

Yes, Boxtails has worked with hundreds of corporate clients to help them engage, inspire, and retain employees, partners, and customers. The brand offers a unique and convenient way to provide high-quality cocktails at corporate events.