10% Off Born Primitive Discount Codes (2 Active) Nov 2024

About Born Primitive

Born Primitive is a dynamic and rapidly growing apparel brand that has carved a niche for itself in the fitness, athleisure, and outdoor apparel space. Founded in 2014 by Bear Handlon and his then-wife Mallory Riley, the company began with a simple yet ambitious idea: to create high-quality, custom-made compression shorts. Despite Bear's imminent departure to officer candidate school, the duo launched their business from a garage, leveraging an initial investment of just $4,000. Today, Born Primitive has evolved into a global lifestyle brand, known for its athlete-driven and patriot-inspired products that embody the values of sacrifice, honor, and a willingness to defend freedoms.

Standout Features

Product Innovation and Quality

Born Primitive stands out for its commitment to product innovation and quality. The brand's journey began with a focus on custom-made compression shorts, which quickly gained popularity among athletes. Over time, the product line has expanded to include a wide array of fitness and tactical apparel, footwear, and accessories. Each product is designed to perform in critical moments of physical challenge, reflecting the brand's core values of resilience and performance.

Unique Brand Identity

One of the key factors contributing to Born Primitive's success is its strong and unique brand identity. The brand is more than just a manufacturer of clothing; it represents a community of people who embrace a way of life that values hard work, dedication, and patriotism. This identity is reflected in their product lines, such as the American Vitality bra and the Thin Blue Line and Redline collections, which resonate deeply with their customer base.

Community Engagement

Born Primitive is known for its strong community engagement. The brand actively involves its customers in various initiatives, fostering a sense of belonging and loyalty. For instance, during the COVID-19 pandemic, Born Primitive launched the "Back the Gyms" initiative, a 50%-profit-sharing program with gyms across the United States. This move not only helped gyms stay in business but also reinforced the brand's commitment to its community.

User Reviews and Feedback

Customer Satisfaction

User reviews across various platforms highlight the high level of customer satisfaction with Born Primitive products. On Trustpilot, Amazon, and YouTube, customers praise the brand for its quality, comfort, and durability. Many reviewers appreciate the attention to detail and the performance of the apparel during intense physical activities. For example, customers often mention that the compression shorts provide excellent support and comfort during workouts, making them a favorite among athletes.

Common Praise

• Quality and Comfort: Users consistently praise the high quality and comfort of Born Primitive's products. The apparel is designed to perform under intense physical conditions, and customers appreciate the durability and comfort it provides.
• Customer Service: The brand's customer service is often highlighted as exceptional. Customers appreciate the responsive and helpful support team, which adds to their overall positive experience with the brand.
• Community Support: The community-driven initiatives, such as the "Back the Gyms" program, have earned the brand significant goodwill. Customers appreciate the brand's efforts to support the community and promote a sense of unity and purpose.

Promotion and Loyalty Program

Marketing Strategies

Born Primitive employs a variety of marketing strategies to engage with its customers and promote its products. The brand leverages social media platforms like Facebook and Instagram to connect with its community, challenge them to stay driven, and provide workout apparel that supports their goals. Paid social advertising is used for demand generation, while non-paid efforts focus on nurturing existing customers through ambassador programs, SMS, and email marketing.

Loyalty Initiatives

The brand's loyalty program is designed to nurture and reward its loyal customer base. New customers are welcomed into the community through various initiatives, including VIP access and exclusive offers. The ambassador program allows loyal customers to become brand ambassadors, further enhancing their engagement and loyalty to the brand. These strategies have helped Born Primitive build a loyal and dedicated customer base.

FAQs

What is Born Primitive's mission?

Born Primitive's mission is to provide high-quality, athlete-driven, and patriot-inspired apparel designed to perform in critical moments of physical challenge. The brand aims to inspire its customers by embodying the values of sacrifice, honor, and a willingness to defend freedoms.

How did Born Primitive start?

Born Primitive was founded in 2014 by Bear Handlon and Mallory Riley with an initial investment of $4,000. The business began from a garage, focusing initially on custom-made compression shorts before expanding into a wide range of fitness and tactical apparel.

What sets Born Primitive apart from other apparel brands?

Born Primitive stands out due to its strong brand identity, commitment to product innovation, and community engagement. The brand's products are designed to perform under intense physical conditions, and its community-driven initiatives have fostered a loyal customer base.

How does Born Primitive engage with its community?

Born Primitive engages with its community through various initiatives, including social media challenges, ambassador programs, and community support programs like the "Back the Gyms" initiative during the COVID-19 pandemic. These efforts help build a sense of belonging and loyalty among customers.

What is the "Back the Gyms" initiative?

The "Back the Gyms" initiative was a 50%-profit-sharing program launched by Born Primitive during the COVID-19 pandemic to support gyms across the United States. This initiative helped gyms stay in business and reinforced the brand's commitment to its community.