$50 Off Blue Tomato AU Discount Codes (2 Active) Nov 2024

About Blue Tomato

Blue Tomato, founded in 1988 by former European snowboard champion Gerfried Schuller, has evolved from a humble beginning in a garage in Schladming, Austria, into a prominent international retailer specializing in snowboard, freeski, surf, skateboard, and streetstyle products. Now celebrating its 35th anniversary, Blue Tomato has grown to employ around 850 people and operates over 80 stores across eight European countries. The company has been part of the US clothing retailer Zumiez since 2012, further solidifying its position in the market.

Key Features and Strengths

Product Range and Quality

Blue Tomato stands out for its extensive and diverse product range, catering to enthusiasts of various boardsports and streetstyle fashion. The brand offers a wide variety of products, including apparel, footwear, accessories, and hardgoods, all of which are carefully selected to meet the needs of its sports-minded and fashion-conscious customer base. The company's commitment to quality is evident in its partnerships with brands that focus on environmental sustainability and authenticity, which resonate strongly with its customers.

Community Engagement and Events

One of the standout features of Blue Tomato is its strong connection to the snow, surf, and skate communities. The brand actively engages with these communities through various events and initiatives, such as the 'Best Foot Forward Europa Tour,' an amateur skateboard tournament that promotes the lifestyle and culture associated with skateboarding. This engagement not only fosters a sense of community but also helps in identifying and meeting the evolving needs of its customers.

Expansion and Market Presence

Blue Tomato has been steadily expanding its market presence across Europe, with recent openings in Italy and upcoming plans for Belgium. The company's strategy involves identifying opportunities based on digital demand and building a strong presence in markets where it has an established customer base. This approach has allowed Blue Tomato to maintain a sustainable growth rate while ensuring the success of its teams.

Trend Influence and Adaptability

The brand is highly attuned to current trends, particularly those derived from boardsports. Skateboarding, for instance, has significantly influenced fashion trends, including the resurgence of wide-bottom pants and chunky skate shoes. Blue Tomato's ability to adapt to these trends and offer products that are on-trend has been crucial in maintaining customer interest and loyalty.

User Feedback and Reviews

Customer Satisfaction

User feedback from various sources indicates a high level of customer satisfaction with Blue Tomato. On platforms like Trustpilot and other review sites, customers often praise the brand for its wide product range, competitive pricing, and excellent customer service. Many customers appreciate the brand's commitment to sustainability and its ability to offer products that are both functional and fashionable.

Common Praise Points

• Product Quality: Customers frequently commend the quality of Blue Tomato's products, highlighting their durability and performance.
• Customer Service: The brand's customer service is often praised for being responsive and helpful.
• Sustainability: Many customers appreciate the brand's focus on environmental sustainability, which aligns with their own values.
• Community Engagement: The brand's involvement in community events and its support for boardsports culture are highly valued by customers.

Areas for Improvement

While overall feedback is positive, some customers have noted areas for improvement, such as occasional delays in shipping and the need for a more extensive size range. However, these issues are relatively rare and do not detract significantly from the overall positive experience reported by most customers.

Promotion and Loyalty Program

Loyalty Program

Blue Tomato offers a loyalty program designed to reward its loyal customers. The program provides exclusive discounts, early access to new products, and special offers, which help in fostering a strong customer relationship. Members of the loyalty program also receive points for every purchase, which can be redeemed for future discounts and other benefits.

Promotional Activities

The brand frequently runs promotional activities, including seasonal sales, special discounts, and collaborations with popular brands. These promotions are often announced through the company's website, social media channels, and email newsletters, ensuring that customers stay informed about the latest deals and offers.

Frequently Asked Questions (FAQs)

What is Blue Tomato's product range?

Blue Tomato offers a wide range of products including snowboard, freeski, surf, skateboard gear, and streetstyle apparel, footwear, and accessories.

Where are Blue Tomato's stores located?

Blue Tomato operates over 80 stores across eight European countries, including Germany, Austria, Switzerland, the Netherlands, Norway, Finland, Italy, and soon Belgium.

What is Blue Tomato's approach to sustainability?

Blue Tomato emphasizes environmental sustainability by partnering with brands that share this commitment. The brand's focus on sustainability is a key factor in its appeal to environmentally conscious customers.

How does Blue Tomato engage with its community?

Blue Tomato actively engages with the snow, surf, and skate communities through events like the 'Best Foot Forward Europa Tour' and by supporting local initiatives that promote boardsports culture.

What is the status of Blue Tomato's expansion plans?

Blue Tomato is currently expanding its presence in Europe, with recent store openings in Italy and upcoming plans for Belgium. The company focuses on identifying opportunities based on digital demand and building a strong presence in established markets.