25% Off Bleach London Vouchers, Discount Codes January 2025

About Bleach London

Bleach London, founded by fashion hairstylist Alex Brownsell, is a pioneering brand in the hair care and color industry. Originating in London, the brand began as the world's first color-focused salon, transforming the way people approach hair dyeing and care. With a strong commitment to innovation, sustainability, and customer satisfaction, Bleach London has expanded globally, opening salons in the UK and the US, and distributing its products through major retailers like Walmart and CVS. The brand is known for its vegan and cruelty-free DIY dye and haircare products, making it a favorite among Gen Zs and millennials.

Standout Features

Innovative Products

Bleach London is renowned for its extensive range of DIY hair dye kits and haircare products. These products are designed to be user-friendly, allowing consumers to achieve professional-quality hair colors at home. The brand's product line includes curated color blends, toner kits, and bleach kits, all of which are vegan, cruelty-free, and PETA-approved.

Specialist Salons

In addition to its product offerings, Bleach London operates a series of specialist salons. These salons, located in London and Los Angeles, provide bespoke hair coloring services, including all-over bleaching and intricate color designs. The salons are designed to offer a unique and welcoming environment, encouraging clients to experiment with their hair.

Data-Driven Marketing

Bleach London has also made significant strides in leveraging data to enhance its marketing efforts. By integrating their CRM tools with Facebook Ads through platforms like Census, the brand can segment its audience more effectively, ensuring that promotional content is highly relevant to each customer. This approach has led to increased open rates and conversion rates, as well as the ability to run sophisticated win-back campaigns and identify new seed audiences for lookalike testing.

International Expansion

The brand's international expansion is a testament to its growing popularity. After successfully launching in the US, Bleach London has also soft-launched in China, selling its products via Taobao and building a presence on Douyin (the original version of TikTok). This strategic expansion aims to capture a broader market share and solidify the brand's position as a global leader in the hair color industry.

User Reviews and Feedback

Customer Satisfaction

Bleach London has garnered a strong reputation among its customers for its high-quality products and exceptional salon services. On platforms like Trustpilot and Amazon, users praise the brand for its vibrant, long-lasting hair colors and easy-to-use DIY kits. Many customers appreciate the brand's commitment to vegan and cruelty-free practices, which aligns with their personal values.

Product Effectiveness

Users often highlight the effectiveness of Bleach London's products in achieving desired hair colors without damaging their hair. For instance, many reviewers on YouTube and other social media platforms share before-and-after videos showcasing the impressive results they have achieved using Bleach London's products. This positive feedback underscores the brand's focus on delivering products that are both stylish and safe to use.

Salon Experience

Clients who have visited Bleach London's salons frequently commend the professional and welcoming service they receive. The salons are described as vibrant and creative spaces where clients feel encouraged to experiment with their hair. The bespoke services, including the 360-degree color experience, are particularly praised for their attention to detail and personalized care.

Promotion and Loyalty Program

Targeted Campaigns

Bleach London's marketing strategy includes running targeted campaigns based on customer purchase data and segmentation. By aligning audience segments across channels such as Facebook Ads and email marketing, the brand ensures that its promotional content is highly relevant to each customer. This approach has been successful in increasing open rates and conversion rates, making the brand's promotions more effective.

Loyalty and Engagement

The brand fosters a strong sense of loyalty among its customers through various engagement strategies. For example, Bleach London created an innovative 'Hair Party' series during the pandemic to help consumers take care of their hair at home. Such initiatives not only provide value to customers but also build a sense of community around the brand.

New Product Launches

Bleach London regularly introduces new products and services to keep its offerings fresh and exciting. In 2024, the brand is set to launch its first-ever permanent hair dye range, which will enable it to compete in a new area of the market. This expansion is expected to attract new customers and further solidify the brand's market position.

FAQs

What makes Bleach London's products unique?

Bleach London's products are unique because they are vegan and cruelty-free, making them appealing to customers who prioritize ethical and sustainable beauty practices. The brand's DIY dye kits and haircare products are also known for their ease of use and high-quality results.

Where can I find Bleach London's products?

Bleach London's products are available in various retail stores, including Walmart and CVS, as well as online through their e-commerce platform. The brand also has a presence in several countries, including the UK, the US, and China.

What services do Bleach London's salons offer?

Bleach London's salons offer a range of services, including all-over bleaching, intricate color designs, and bespoke hair coloring. The salons provide a unique and welcoming environment where clients can experiment with their hair under the guidance of professional stylists.

How does Bleach London use data in its marketing?

Bleach London uses data to segment its audience effectively, ensuring that promotional content is highly relevant to each customer. The brand integrates its CRM tools with Facebook Ads and other marketing platforms to run targeted campaigns and identify new seed audiences for lookalike testing.

What is the significance of Bleach London's new permanent hair dye range?

The launch of Bleach London's permanent hair dye range marks a significant expansion into a new market segment. Since permanent dye products make up approximately 70% of the total hair colorant market, this move is expected to unlock huge growth potential for the brand and attract new customers.