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About Bella and Duke

Bella and Duke is the UK's leading subscription raw pet food company, founded in July 2017 by friends and business partners Mark Scott and Tony Ottley. The company's inception was driven by a personal tragedy when both founders lost their beloved pets to cancer, which they attributed to the processed food their pets had been consuming. This heartbreak led them to delve into the pet food industry, seeking to provide pets with species-appropriate, nutritious meals. Today, Bella and Duke delivers over 2.5 million meals of raw dog and cat food each month, serving a database of over 190,000 pets across the UK and Northern Ireland.

Standout Features

Bella and Duke stands out in the pet food market for several key reasons:

• Species-Appropriate Nutrition: The company's meals are designed in collaboration with animal nutritionists and checked by veterinarians to ensure they meet the dietary needs of dogs and cats. This focus on natural, raw ingredients aligns with the biological requirements of pets, promoting healthier and happier lives.
• Customized Meal Plans: Bella and Duke offers personalized meal plans tailored to the specific needs of each pet, taking into account factors such as age, breed, and health conditions. This approach ensures that every pet receives the optimal nutrition required for their well-being.
• State-of-the-Art Facilities: The company has invested significantly in its manufacturing and distribution facilities, relocating to a 34,000 sq. ft. centre in Inverkeithing, Fife, and opening a new headquarters in Rosyth. These facilities include a 500-pallet freezer and a £2 million cold store, enabling efficient and high-quality food production.
• Brand Refresh and Ethos: Bella and Duke recently underwent a brand refresh to better articulate their pet-centred ethos. The new branding emphasizes the importance of the relationship between pets and their owners, reflecting a commitment to holistic pet wellness and transparency in their recipes and ingredients.

User Reviews and Feedback

Bella and Duke has garnered a strong reputation among pet owners, reflected in positive reviews across various platforms:

• Trustpilot: On Trustpilot, Bella and Duke has an excellent rating, with many customers praising the quality of the food and the noticeable improvements in their pets' health and energy levels.
• Amazon: Reviews on Amazon highlight the convenience of the subscription service and the satisfaction with the nutritional content of the meals.
• YouTube: Pet owners on YouTube often share testimonials about how Bella and Duke's food has improved their pets' overall health, from better digestion to shinier coats.
• Homepage Testimonials: On their homepage, numerous testimonials from satisfied customers attest to the positive impact of Bella and Duke's meals on their pets' lives, citing improvements in health, vitality, and overall well-being.

Promotion and Loyalty Program

Bella and Duke engages with its customers through various promotional activities and loyalty programs:

• Integrated Marketing Campaigns: The company has launched a fully integrated customer marketing campaign, including national TV advertising, digital marketing, radio, events, and social media. This campaign aims to promote their new brand philosophy and values.
• Special Offers and Discounts: Bella and Duke occasionally offers special discounts and promotions for new and existing customers, making their high-quality pet food more accessible.
• Educational Content: The company provides educational resources and workshops, particularly through their new headquarters, Parklife HQ, which serves as an educational centre for pet wellness.
• Community Engagement: By fostering a strong community of pet owners, Bella and Duke encourages sharing of experiences and tips, further enhancing customer loyalty and engagement.

Frequently Asked Questions (FAQs)

What is Bella and Duke's approach to pet nutrition?

Bella and Duke focuses on providing species-appropriate, raw meals designed in collaboration with animal nutritionists and checked by veterinarians. This approach ensures that pets receive the natural, nutrient-rich food they need for optimal health.

How do I customize my pet's meal plan?

Bella and Duke offers personalized meal plans based on your pet's specific needs, including age, breed, and health conditions. You can input this information on their website to receive a tailored meal plan.

Where are Bella and Duke's facilities located?

The company's manufacturing and distribution centre is located in Inverkeithing, Fife, while their administrative headquarters, Parklife HQ, is in Rosyth, Fife.

What is the brand's recent rebranding about?

Bella and Duke's recent brand refresh aims to better articulate their pet-centred ethos, emphasizing transparency in recipes and ingredients, and highlighting the special bond between pets and their owners. This rebranding includes a new visual identity and a unified brand philosophy.

How does Bella and Duke support pet wellness education?

The company offers educational resources and workshops through their Parklife HQ, which serves as an educational centre for pet wellness. This initiative helps pet owners understand the importance of species-appropriate nutrition and holistic pet wellness.

By focusing on these key aspects, Bella and Duke continues to establish itself as a trusted and innovative leader in the pet food industry, dedicated to enhancing the lives of pets and their owners.