$20 Off BEEN London Vouchers, Discount Codes November 2024

About BEEN London

BEEN London is a pioneering sustainable fashion brand founded by Genia Mineeva in 2018. The brand is dedicated to transforming waste materials into elegant, minimalist accessories, proving that fashion does not have to come at the expense of the environment. Inspired by the staggering 2.21 billion tonnes of waste generated annually, BEEN London uses exclusively recycled and upcycled materials such as tannery off-cut leather, single-use plastic bottles, and even apple skins to craft stylish handbags, purses, and other accessories. With a strong commitment to sustainability, the brand partners with Tree-Nation to plant a tree for every bag sold and employs cutting-edge circular technologies to minimize its environmental footprint.

Standout Features

Sustainable Materials and Design

BEEN London stands out for its innovative use of recycled materials. The brand's accessories are made from a variety of waste materials, including leather offcuts from certified tanneries, plastic bottles, and organic waste like apple skins. This approach not only reduces waste but also ensures that each product has a significantly lower carbon footprint compared to high street alternatives. For instance, BEEN London's research with Terra Neutra revealed that their handbags have a carbon footprint equivalent to just 13% of a typical high street handbag.

Local Craftsmanship and Durability

The brand's commitment to sustainability extends to its production process. BEEN London's accessories are handcrafted locally in East London by talented local artisans, ensuring high-quality craftsmanship and supporting the local community. The designs are built to last, with a focus on timeless, functional pieces that can be used daily. Additionally, the brand offers free repairs at their East London workshop, further reducing the likelihood of their products ending up in landfills.

Environmental Impact and Community Engagement

BEEN London's impact-first vision is evident in its comprehensive approach to sustainability. The brand aims to use every precious scrap of material, minimizing waste during the design process. For example, they use square or rectangular patterns to reduce the need for trimming leather and avoid using glue, which cannot be reused or recycled. This meticulous approach has allowed the brand to rescue significant amounts of waste from landfills; in 2021, they calculated that they had rescued half a ton of leather waste alone.

Partnership and Giving Back

The brand's commitment to sustainability is also reflected in its partnerships. BEEN London collaborates with Tree-Nation to plant a tree for every bag sold, contributing to reforestation efforts. Additionally, they partner with social enterprises like Mail Out, which trains and employs Londoners with learning disabilities to manage packaging and logistics.

User Reviews and Feedback

Customer Insights

Users of BEEN London's products consistently praise the brand for its commitment to sustainability, quality craftsmanship, and stylish designs. On platforms like Trustpilot and Amazon, customers highlight the durability and timeless appeal of the accessories. Many appreciate the brand's environmental credentials and the knowledge that their purchases are supporting ethical practices. For example, one customer noted, "I love that BEEN London uses recycled materials and supports local artisans. The quality of the bag is exceptional, and it's perfect for daily use".

Community and Social Media Feedback

On social media platforms and YouTube, users often share their positive experiences with BEEN London. The brand's community engagement is evident, with customers appreciating the personal touch and the story behind each product. Genia Mineeva's personal connection with customers and her transparent approach to sustainability have fostered a loyal community. Customers frequently mention the joy of wearing a product that not only looks great but also supports a good cause.

Promotion and Loyalty Program

Engaging with Customers

BEEN London engages with its customers through various promotional activities and loyalty programs. The brand often runs crowdfunding campaigns, which have been highly successful, such as their Kickstarter campaign that raised the full amount in just 26 hours. These campaigns not only raise funds but also build a strong community around the brand's mission. Additionally, BEEN London occasionally introduces new colors and designs, which are often inspired by nature and serve as a platform to discuss environmental issues, further engaging customers with the brand's ethos.

Community Involvement

The brand's loyalty program is built around its community involvement. Customers are encouraged to participate in workshops and events where they can learn about sustainable fashion and the craftsmanship behind BEEN London's products. This approach fosters a sense of belonging among customers and reinforces the brand's commitment to sustainability and local craftsmanship.

FAQs

What materials does BEEN London use?

BEEN London uses exclusively recycled and upcycled materials, including tannery off-cut leather, single-use plastic bottles, and organic waste like apple skins.

Where are BEEN London's products made?

All BEEN London products are handcrafted locally in East London by talented local artisans.

How does BEEN London reduce waste?

The brand uses every precious scrap of material, employs square or rectangular patterns to minimize trimming, and avoids using glue to ensure that all components can be reused or recycled.

What is BEEN London's approach to sustainability?

BEEN London is committed to an impact-first vision, prioritizing sustainability at every stage of the supply chain. They partner with Tree-Nation to plant a tree for every bag sold and work with social enterprises to manage packaging and logistics.

Can I get my BEEN London bag repaired?

Yes, BEEN London offers free repairs at their East London workshop, ensuring that their products remain out of landfills and continue to be used for years to come.