10% Off AWAY THAT DAY Vouchers, Discount Codes November 2024

About AWAY THAT DAY

AWAY THAT DAY is a pioneering sustainable swimwear brand founded in London in 2018 by Ingemae Kotze, a former dancer and fashion stylist. The brand's inception was driven by a passion for creating high-quality, eco-friendly swimwear that combines style with environmental responsibility. Since its launch, AWAY THAT DAY has gained international recognition, shipping to around 80 countries and being featured in prominent publications such as Glamour, Condé Nast Traveller, Harper’s Bazaar, and You Magazine. The brand has also been worn by celebrities like Kendall Jenner and was named Best Sustainable Swimwear Brand by Marie Claire magazine in 2022.

Standout Features

Sustainable Materials

AWAY THAT DAY is committed to sustainability, using premium recycled fabrics derived from ocean-bound plastic waste and discarded fishing nets. These materials, such as ECONYL® regenerated nylon, are not only eco-friendly but also ensure the swimwear is durable and of high quality. The brand's use of sustainable materials reflects its dedication to reducing environmental impact and promoting a greener future.

Ethical Production

The brand prioritizes ethical production practices, ensuring fair labor conditions in its manufacturing processes. Production has been moved from Bali to smaller factories in East London and Portugal, reducing distribution footprints and enhancing the brand's commitment to ethical manufacturing.

Stylish and Timeless Designs

Ingemae Kotze's background in fashion styling is evident in the brand's unique and timeless designs. AWAY THAT DAY offers a range of swimwear, including bikinis, one-piece swimsuits, sarongs, beach cover-ups, and dresses. The brand's monthly drops of new styles ensure customers have access to fresh and trendy pieces while maintaining a focus on sustainability.

Inclusive Sizing

Recognizing the importance of inclusivity, AWAY THAT DAY has expanded its sizing range from XS to XXXL, catering to a broader audience and promoting body positivity. This inclusive approach aligns with the brand's mission to make sustainable fashion accessible to everyone.

Eco-Friendly Packaging

In addition to sustainable materials, AWAY THAT DAY also uses biodegradable tags and packaging, further reducing its environmental footprint. This attention to detail underscores the brand's comprehensive commitment to sustainability.

User Reviews and Feedback

AWAY THAT DAY has garnered positive feedback from customers and critics alike. Here are some insights gathered from various sources:

• Quality and Comfort: Users praise the brand's swimwear for its high quality, comfort, and durability. Many reviewers highlight that the pieces are not only stylish but also well-made, ensuring they last for multiple seasons.
• Sustainability: Customers appreciate the brand's commitment to sustainability, noting that the use of recycled materials and ethical production practices align with their own values. This aspect is often cited as a key reason for choosing AWAY THAT DAY over other swimwear brands.
• Customer Service: Feedback on customer service is generally positive, with users noting that the brand's team is responsive and helpful. This positive experience enhances customer loyalty and satisfaction.

While specific reviews from platforms like Trustpilot, Amazon, or YouTube were not available in the sources, the overall sentiment from editorial features and customer testimonials suggests a high level of satisfaction with the brand.

Promotion and Loyalty Program

AWAY THAT DAY engages with its customers through various promotional activities and loyalty programs:

• Social Media Presence: The brand has a strong presence on social media platforms like Instagram and TikTok, where it shares updates, behind-the-scenes content, and user-generated posts. This engagement helps build a community around the brand and keeps customers informed about new releases and promotions.
• Monthly Drops: AWAY THAT DAY introduces new styles monthly, which helps maintain customer interest and encourages repeat purchases. This strategy also allows the brand to stay current with fashion trends while adhering to its sustainable ethos.
• Collaborations and Events: The brand participates in fashion events and collaborations, such as London Fashion Week, to showcase its collections and connect with buyers and customers. These events help in building brand visibility and loyalty.

While specific details about a traditional loyalty program are not provided, the brand's consistent engagement with customers through social media and regular new releases serve as effective loyalty-building strategies.

FAQs

What materials does AWAY THAT DAY use?

AWAY THAT DAY uses premium recycled fabrics, such as ECONYL® regenerated nylon, derived from ocean-bound plastic waste and discarded fishing nets. These materials are eco-friendly and ensure the swimwear is durable and of high quality.

Where is AWAY THAT DAY produced?

The brand's production has been moved from Bali to smaller factories in East London and Portugal. This change reduces distribution footprints and enhances the brand's commitment to ethical manufacturing.

What sizes does AWAY THAT DAY offer?

AWAY THAT DAY offers a range of sizes from XS to XXXL, catering to a broader audience and promoting body positivity.

How does AWAY THAT DAY contribute to sustainability?

The brand contributes to sustainability through the use of recycled materials, ethical production practices, biodegradable packaging, and a focus on reducing environmental impact. These practices reflect the brand's comprehensive commitment to sustainability.

Where can I find AWAY THAT DAY products?

AWAY THAT DAY products are available online through the brand's website. The brand is also set to launch its wholesale operations, with its products to be stocked by premium stores like Selfridges starting from October.