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About AUPEN

Aupen is a contemporary accessories label that has swiftly gained popularity among Hollywood's elite and fashion enthusiasts alike. Founded in late 2022, the brand is designed by a mysteriously unnamed collective of designers based across the US and Singapore. The name "Aupen" is a portmanteau of "authentic" and "open," reflecting the brand's commitment to transparency and authenticity in its design and production processes. Aupen's rise to fame was catalyzed by its adoption by celebrities such as Kylie Jenner, Taylor Swift, and Hailey Bieber, who have all been spotted carrying various Aupen bag designs.

Standout Features

Aupen's appeal can be attributed to several key features that set it apart from other fashion brands:

• Unique Designs: Aupen is known for its minimalist yet versatile bag designs, often featuring unique asymmetrical silhouettes and sleek finishes. Bags like the Fearless, Nirvana, and Purpose have become particularly popular for their striking yet understated aesthetic.
• Sustainable Materials: Initially using vegan leather, Aupen has transitioned to using real calfskin leather and other responsibly sourced materials, including reclaimed crocodile skin. This shift was driven by customer feedback and a desire to create bags that could be heirlooms, emphasizing durability and sustainability.
• Affordable Luxury: Aupen's bags are priced in the mid-range, making luxury accessible without the hefty price tag. The brand's most expensive bag costs around $420, making it a compelling option for those seeking high-quality, stylish accessories without breaking the bank.
• No Logos or Gimmicks: Aupen's designs are free from in-your-face logos and flash-in-the-pan gimmicks, appealing to the modern minimalist dresser who values simplicity and elegance.

User Reviews and Feedback

Aupen's user reviews highlight several aspects of the brand that customers appreciate:

• Quality and Craftsmanship: Users consistently praise the high quality of Aupen's bags, noting the excellent craftsmanship and the use of premium materials. Many reviewers mention that the bags are well-made and durable, justifying the investment.
• Versatility: The versatility of Aupen's designs is a recurring theme in user feedback. Customers appreciate that the bags can be used for various occasions, from daily errands to evening events.
• Customer Service: Aupen's customer service is often commended for being responsive and helpful. Users appreciate the brand's commitment to ensuring customer satisfaction, even in cases where products are on backorder or sold out.
• Sustainability: The brand's focus on sustainability and responsible sourcing resonates with many customers. Users appreciate the transparency regarding the materials used and the brand's efforts to minimize environmental impact.

Promotion and Loyalty Program

Aupen's success can also be attributed to its strategic marketing and customer engagement strategies:

• Digital-First Approach: Aupen has a strong digital presence, leveraging social media platforms to engage with customers and showcase its products. The brand's "digital-first" strategy allows it to reach a wide audience quickly and effectively.
• Influencer and Celebrity Endorsements: Aupen's popularity has been significantly boosted by endorsements from high-profile celebrities. These organic endorsements have helped the brand gain widespread recognition without the need for traditional advertising campaigns.
• Waitlist and Restocking: Due to high demand, Aupen often operates on a waitlist system for its most popular designs. The brand encourages customers to sign up for newsletters to stay updated on restocking and new releases, fostering a sense of anticipation and loyalty among its customer base.

FAQs

What is Aupen?

Aupen is a contemporary accessories label known for its unique, minimalist bag designs. The brand is designed by an anonymous collective of designers based in the US and Singapore.

Where are Aupen bags made?

Aupen bags were initially produced in Singapore but will relocate to Paris as part of a new partnership with LVMH's Métiers d’Art initiative.

What materials does Aupen use?

Aupen uses responsibly sourced calfskin leather and other materials such as reclaimed crocodile skin. The brand had previously used vegan leather but transitioned to real leather based on customer feedback.

Why did Aupen announce it was closing?

Aupen announced a temporary pause in production to focus on promoting timeless design and conscious consumption. This pause was misinterpreted as a closure, but the brand is actually preparing for a relaunch in January 2025 with new designs and a partnership with LVMH.

Can I still buy Aupen bags?

Yes, Aupen continues to sell its bags, although some styles may be on backorder due to high demand. Customers can sign up for the brand's newsletter to receive updates on restocking and new releases.

What is the price range of Aupen bags?

Aupen bags are priced in the mid-range, typically between $180 and $420, making luxury accessible without the high price tag.

How does Aupen ensure sustainability?

Aupen ensures sustainability by using responsibly sourced materials, such as calfskin leather certified by the Leather Working Group. The brand also focuses on creating timeless designs to promote conscious consumption.