25% Off Athletegy Discount Codes (2 Active) November 2024

About Athletegy

Athletegy, a brand that seamlessly combines the concepts of athleticism and strategy, was founded in 2021 by Andrew Morrill, a former fitness model, and Mike Tedesco, an athlete with a background in finance. The name itself reflects the brand's mission: to create high-quality, functional, and stylish activewear that caters to the needs of modern athletes. Morrill and Tedesco identified a gap in the market for better-fitting gym wear, particularly shorter athletic shorts that offer both comfort and aesthetics. Their vision is encapsulated in the slogan "look good, feel good, train better," which drives their design philosophy and business strategy.

Standout Features

Athletegy's product line is distinguished by several key features that set it apart from other activewear brands:

• Quad Short: The brand's best-selling item, the Quad Short, boasts a 5-inch length, which is significantly shorter than the 7- to 9-inch lengths commonly found in the market. This design caters to athletes who prioritize comfort and mobility during workouts. The shorts feature a mesh brief liner, chlorine and saltwater-proof anti-microbial 4-way stretch fabric, and zippered side pockets with a phone sleeve, ensuring maximum versatility and functionality.
• Comfort and Fit: Athletegy emphasizes the importance of fit and comfort. The Quad Short, for instance, has a wider leg opening to accommodate larger leg muscles, preventing the "sausage casing" effect. The rear rise and seams are reinforced, and a wide waistband offers additional comfort.
• Design and Aesthetics: Unlike many athletic brands that often stick to monochromatic colors, Athletegy introduces vibrant patterns and colors into their designs. Last summer's launch featured popular colors such as "ash rose," green, and light blue, and they have continued to innovate with limited-edition patterns like a star print.
• High-Quality Materials: Athletegy uses durable fabrics that are lightweight, wrinkle-resistant, and sweat-resistant. For example, the Quad Short is made from 88% polyester and 12% Spandex, ensuring a full range of motion and durability.

User Reviews

User feedback on Athletegy's products is generally positive, highlighting several aspects of the brand:

• Quality and Comfort: Many users praise the comfort and quality of Athletegy's products, particularly the Quad Short. Reviewers note that the shorts provide excellent mobility and are well-made, with features like the mesh liner and zippered pockets adding to their functionality.
• Shipping and Customer Service: Users have complimented Athletegy's efficient shipping, with orders often arriving within a few days. The brand's customer service is also lauded, with personal touches like handwritten thank-you notes to first customers.
• Style and Fit: While some users have mixed opinions on the fit of other items like sweatpants and t-shirts, the Quad Short consistently receives high praise for its fit and style. Users appreciate the shorter length and the way the shorts sit on the thighs, enhancing both functionality and aesthetics.

However, some users caution that the brand's other products may not be as consistent in quality and fit, suggesting that while the shorts are a standout, other items may require more attention.

Promotion and Loyalty Program

Athletegy focuses on building a strong relationship with its customers, which is evident in their promotional and loyalty strategies:

• Direct-to-Consumer (DTC) Approach: By maintaining a DTC model, Athletegy can engage closely with their customers, understanding their needs and preferences better. This approach allows for personalized interactions, such as handwritten thank-you notes, which foster a sense of community and loyalty.
• Customer Retention: The brand has observed that customers who purchase their shorts often return to buy more products within a short period, indicating a high level of customer satisfaction and loyalty. This feedback loop helps Athletegy refine their products and services.
• Future Plans: While Athletegy currently focuses on DTC sales, they plan to explore wholesale opportunities in the future as part of their five-year plan. This expansion will help them reach a broader audience while maintaining their core customer relationships.

FAQs

What is the pricing for Athletegy products?

Athletegy's pricing is positioned at the higher end of the activewear market. The Quad Short retails for $68 for solids and $78 for prints, while T-shirts are $58, tanks are $54, and the newly introduced ¼-zip is $98. Supima sweatshirts and hoodies are priced at $108 and $138, respectively.

What materials are used in Athletegy products?

Athletegy uses high-quality, durable materials such as polyester, Spandex, and cotton. For example, the Quad Short is made from 88% polyester and 12% Spandex, ensuring flexibility and durability.

How does Athletegy's shipping and customer service compare?

Athletegy is known for its efficient shipping, with orders often arriving within a few days. The brand also offers excellent customer service, including personalized touches like handwritten thank-you notes to first customers.

What is the return policy for Athletegy products?

Athletegy offers a 14-day try-on period, allowing customers to purchase multiple sizes and return the ones that do not fit. This policy is designed to ensure customer satisfaction with the fit of their products.

Are Athletegy products suitable for both gym and everyday wear?

Yes, Athletegy's products are designed to be versatile. The brand aims to create clothing that is comfortable and stylish enough to be worn both in the gym and in everyday settings.