30% Off Asta Resort Discount Codes (2 Active) November 2024

About Asta Resort

Asta Resort is an Australian fashion label that has quickly become synonymous with the essence of endless summer. Founded by Helena Ammitzboell in 2021, the brand embodies a unique blend of artisanal craftsmanship, versatile wearability, and retro glamour. Helena's inspiration stems from her connection to her Danish heritage and memories of European summers, which are reflected in the brand's designs. Asta Resort has rapidly gained a loyal following for its high-quality resort and swimwear, making it a go-to destination for those seeking stylish and comfortable vacation attire.

Standout Features

Design and Inspiration

Asta Resort's designs are deeply rooted in Helena's personal experiences and travels. The brand's aesthetic is influenced by destinations such as Bali and Florence, Italy, where the rich history of craftsmanship plays a significant role. The use of vintage magazines, particularly 1960s Italian Vogue, adds a nostalgic touch to their collections. Each piece is meticulously crafted to capture the essence of a resort lifestyle, making it more than just clothing—it's an experience.

Quality and Craftsmanship

The brand is known for its exceptional quality and attention to detail. Asta Resort collaborates with top manufacturers in Indonesia, China, and Europe to ensure that every piece meets high standards. The recent partnership with Conley Averett, an alum of Khaite, has further elevated their knitwear collection, with production now based in Italy and Portugal. This collaboration brings a new level of technical expertise and design detail to their creations.

Celebrity and Social Media Influence

Asta Resort has gained significant traction through social media platforms, particularly TikTok. The brand's eye-catching and photogenic designs have been showcased by numerous influencers and celebrities, including Tammy Hembrow, Bella Hadid, and Hailey Bieber. This organic promotion has contributed significantly to the brand's rapid growth and global recognition.

User Reviews and Feedback

Customer Satisfaction

Asta Resort has garnered a positive reputation among its customers. On various platforms, users praise the brand for its comfortable, stylish, and well-made clothing. Many reviewers highlight the excellent fit and the versatility of the pieces, which can be easily dressed up or down. For instance, customers often mention that the Gabriella and Iris bikinis are staples in their wardrobes, and the Fifi mini dress is a favorite for both casual and formal occasions.

Common Praise

• Quality and Comfort: Users consistently praise the high quality of the materials and the comfort of the clothing.
• Style and Versatility: The designs are often described as stylish, versatile, and perfect for various occasions.
• Customer Service: Many customers appreciate the responsive and helpful customer service provided by the brand.

Areas for Improvement

While overall feedback is positive, some users have mentioned minor issues such as sizing inconsistencies and occasional delays in shipping. However, these are relatively rare and do not detract from the overall positive experience most customers have with Asta Resort.

Promotion and Loyalty Program

Join Club Asta

Asta Resort offers an exclusive loyalty program called "Club Asta." By joining, customers receive a 10% discount on their first order and access to exclusive promotions, early access to new collections, and special offers. This program helps foster a loyal community of customers who are rewarded for their continued support.

Special Offers and Events

The brand frequently hosts special events and offers limited-time discounts. For example, Asta Resort has been known to offer restock sales and collaborations with other brands, which often result in high demand and quick sell-outs. These events create a sense of urgency and excitement among customers, further enhancing their engagement with the brand.

FAQs

What is the story behind the name 'Asta Resort'?

The name 'Asta Resort' is inspired by Helena Ammitzboell's cousin, Asta, who serves as a muse for the brand. The term 'Resort' reflects the brand's focus on resort and swimwear, as well as the idea of creating a metaphorical destination for customers to mentally escape to.

Where do you get your inspiration from?

Helena Ammitzboell draws inspiration from various sources, including travel, particularly to Bali and Europe, photo books like Assouline and Slim Aarons, and platforms like Pinterest. The brand's designs are also influenced by vintage magazines and the rich history of craftsmanship in places like Florence, Italy.

What is the typical day like for Helena Ammitzboell?

As the founder and creative director, Helena's days are varied. She typically starts her day by checking emails and social media, followed by tasks such as working on new collections, selecting fabrics, fitting samples, and planning campaign shoots. When traveling, she is often on the phone with manufacturers, ensuring the smooth operation of the business.

What advice would Helena give to someone wanting to start their own business?

Helena advises aspiring entrepreneurs to "throw themselves into it" and not be scared. She emphasizes the importance of planning well and using high-quality materials. Her mantra, "everything always works itself out," reflects her optimistic and determined approach to building a successful business.

What's next for Asta Resort?

Asta Resort is set to debut its new collection at the Australian Fashion Week (AAFW) and is expanding into accessories. The brand continues to innovate with new knits, prints, and collaborations, marking an exciting time for its growth and development.