30% Off Arctic Army Vouchers, Discount Codes January 2025

About Arctic Army

Arctic Army is a luxury outerwear brand founded in 2016 by Ed Jefferson and Paul Waite, two creative directors with a background in costume design and crystal sculpture. Based in Bristol, the brand has quickly gained recognition for its bold, statement pieces that blend classic tailoring with avant-garde silhouettes and a strong streetwear aesthetic. Inspired by 1990s rap and R&B culture, Arctic Army aims to redefine outerwear by offering luxurious, yet wearable, pieces that evoke a sense of community and belonging among its followers, who are affectionately referred to as "the Arctic Army".

Standout Features

Unique Aesthetic and Design

Arctic Army is known for its unapologetic and bold outerwear designs, which are heavily influenced by the glamorous muses of 1990s rap and R&B. The brand's collections feature oversized fits, big fur trims, and bold colors, making each piece a statement in luxury streetwear. Their iconic bomber jackets and puffer coats, adorned with luxe fur trim and reflective materials, are standout pieces that capture the essence of the brand's maximalist ethos.

High-Quality Materials and Craftsmanship

The brand prides itself on using high-quality materials and meticulous craftsmanship. Arctic Army's outerwear is crafted from heavyweight fabrics, such as 430 gsm brushed loopback cotton, ensuring durability and comfort. The attention to detail is evident in the overlock stitching, garment dye processes, and high build embroidery, which enhance the luxury feel of each garment.

Diverse Product Range

Arctic Army offers a diverse range of products, including men's and women's outerwear, as well as a bespoke Out-Couture collection featuring exclusive, one-off pieces. The brand has also expanded into casual wear, offering luxury laid-back t-shirts, polo tops, hoodies, and sweatshirts. This range caters to a wide audience, from those seeking statement outerwear to those looking for high-end casual attire.

User Reviews and Feedback

Customer Satisfaction

Arctic Army has garnered positive feedback from its customers, who appreciate the brand's unique aesthetic and high-quality products. On platforms like Trustpilot and social media, customers praise the brand for its attention to detail, comfortable fits, and the luxurious feel of the garments. Many users highlight the brand's ability to blend style with functionality, making Arctic Army a go-to choice for those seeking bold, yet practical, outerwear.

Social Media and Influencer Endorsements

The brand's presence on social media platforms like Instagram and YouTube is strong, with many influencers and celebrities showcasing Arctic Army's pieces. This organic endorsement has helped build a loyal following and reinforces the brand's reputation for creating eye-catching, high-quality outerwear.

Common Praise and Criticisms

Common praise includes the brand's innovative designs, excellent craftsmanship, and the comfort of the garments. Some users have noted that the prices, while considered luxury, are reasonable given the quality and uniqueness of the products. However, a few customers have mentioned that the sizing can be inconsistent, and some pieces may run larger or smaller than expected. Despite this, the overall feedback is overwhelmingly positive, reflecting the brand's commitment to quality and style.

Promotion and Loyalty Program

Retail Partnerships and Expansion

Arctic Army has been expanding its retail presence through partnerships with high-end retailers such as Harrods, Selfridges, and Flannels. These collaborations have helped the brand reach a broader audience and solidify its position in the luxury fashion market. The brand's products are now available in 23 retail stores, marking a significant milestone in its growth.

Exclusive Events and Launches

The brand often hosts exclusive events and launch parties, which have featured performances by notable artists. These events not only showcase the brand's latest collections but also foster a sense of community among its followers, reinforcing the "Arctic Army" ethos.

Loyalty and Customer Engagement

Arctic Army engages with its customers through various channels, including social media and email newsletters. The brand encourages customer loyalty by offering exclusive content, early access to new collections, and special promotions. This approach helps build a strong relationship with its customer base and maintains the brand's loyal following.

FAQs

What is the inspiration behind Arctic Army's designs?

Arctic Army's designs are inspired by the glamorous muses of 1990s rap and R&B culture. The brand's founders, Ed Jefferson and Paul Waite, draw from their background in costume design and crystal sculpture to create bold, statement pieces that reflect this era's luxury and maximalist ethos.

Where can I purchase Arctic Army products?

Arctic Army products are available on the brand's official website, as well as in select high-end retailers such as Harrods, Selfridges, and Flannels. The brand has expanded its retail presence to 23 stores, making its products more accessible to a wider audience.

What is the price range for Arctic Army products?

Arctic Army's outerwear typically ranges from £495 to £795, with accessories starting from £60 to £125. Despite being positioned as a luxury brand, the prices are considered accessible given the high quality and unique design of the products.

How does Arctic Army ensure the quality of its products?

Arctic Army ensures the quality of its products through meticulous craftsmanship and the use of high-quality materials. The brand employs techniques such as overlock stitching, garment dye processes, and high build embroidery to enhance the durability and luxury feel of its garments.

What is the "Arctic Army" name and logo about?

The name "Arctic Army" is inspired by the idea of creating a sense of community and belonging among its followers. The logo features a soldier beetle, symbolizing a war medal and reinforcing the brand's military-inspired aesthetic. This branding strategy encourages customers to "join the Arctic Army," fostering a loyal and engaged community.