20% Off Apex Hotels Vouchers, Discount Codes January 2025

About Apex Hotels

Apex Hotels is a family-owned, four-star hotel group founded in 1996 by Scottish entrepreneur Norman Springford. The company's journey began with the opening of its first hotel, the Apex Grassmarket Hotel, in the heart of Edinburgh's Old Town. Since then, Apex Hotels has grown to become one of the UK's leading independent luxury hotel chains, boasting eight city centre hotels in popular destinations such as London, Bath, Edinburgh, Glasgow, and Dundee, along with rural properties in Pitlochry and Old Meldrum. Known for its warm welcome and commitment to sustainability, Apex Hotels offers a unique blend of luxury and comfort, making it a preferred choice for both leisure and corporate guests.

Standout Features

Unique Locations and Personalized Experience

Apex Hotels prides itself on its diverse range of locations, each offering a distinct experience tailored to the local culture and environment. From the vibrant city centres of Edinburgh and Glasgow to the serene landscapes of Pitlochry, each hotel is designed to reflect its surroundings while maintaining a consistent level of luxury and service. The hotels are characterized by their spacious bedrooms, lively bars and restaurants, and rejuvenating spas, ensuring guests can unwind and enjoy every moment of their stay.

Commitment to Sustainability

Apex Hotels is dedicated to environmental sustainability, implementing various initiatives to reduce its ecological footprint. The group has achieved Silver Green Tourism Awards for all its city centre hotels, reflecting its commitment to sustainable tourism practices. Initiatives include reducing single-use plastics, reusing and recycling materials, and embracing sustainable sourcing and innovation. This commitment extends beyond operational practices, as the group also supports local communities and environmental projects.

Modern Amenities and Technology

Apex Hotels has invested in cutting-edge technology to enhance the guest experience. The group has implemented Infor Sales & Event Management, a fully integrated event-management software solution, to streamline booking, operations, catering, finance, and services. This technology ensures seamless coordination and efficiency, making it easier for guests to plan and enjoy their events.

User Reviews and Feedback

Guest Experience

Guests consistently praise Apex Hotels for its warm and welcoming atmosphere, friendly staff, and high-quality amenities. On the Apex Hotels website, guests often highlight the cleanliness and comfort of the rooms, the excellent service provided by the staff, and the delicious food served in the restaurants. Reviews on platforms like Trustpilot also reflect a high level of satisfaction, with guests appreciating the hotels' central locations and the overall value for money.

Staff and Service

A common theme in user reviews is the exceptional service provided by the staff. Guests frequently mention the friendly and helpful nature of the hotel employees, who are known for going the extra mile to ensure a pleasant stay. This positive feedback underscores Apex Hotels' approach to recruiting for attitude and training for skill, which has created a team that is passionate, trustworthy, and dedicated to guest satisfaction.

Promotion and Loyalty Program

Brand Proposition and Marketing

Apex Hotels has recently repositioned its brand with the proposition "Find Yourself Here," which encourages guests to savour every moment of their stay. This campaign, developed in collaboration with Tayburn, aims to highlight the unique attributes of the hotel group, including its warmth, friendliness, and unpretentiousness. The brand refresh includes a new visual identity and an improved website user experience, designed to appeal to guests seeking comfort and quality service.

Employee Engagement

For its employees, Apex Hotels has introduced the "Be Yourself Here" initiative, which emphasizes the importance of being genuine and authentic at work. This approach fosters a positive work environment where staff feel valued and encouraged to be themselves, contributing to the overall guest experience.

FAQs

Q: Where are Apex Hotels located?

A: Apex Hotels are located in several UK cities, including London, Bath, Edinburgh, Glasgow, and Dundee, as well as rural properties in Pitlochry and Old Meldrum.

Q: What is the sustainability policy of Apex Hotels?

A: Apex Hotels is committed to sustainability, with initiatives such as reducing single-use plastics, reusing and recycling materials, and embracing sustainable sourcing and innovation. The group has achieved Silver Green Tourism Awards for all its city centre hotels.

Q: What technology does Apex Hotels use to manage events?

A: Apex Hotels uses Infor Sales & Event Management, a fully integrated event-management software solution that streamlines booking, operations, catering, finance, and services.

Q: How does Apex Hotels approach employee recruitment and training?

A: Apex Hotels recruits for attitude and trains for skill, fostering a team that is passionate, trustworthy, and dedicated to guest satisfaction.

Q: What is the brand proposition of Apex Hotels?

A: The brand proposition of Apex Hotels is "Find Yourself Here," which encourages guests to savour every moment of their stay and experience the unique attributes of the hotel group.