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About Angara

Angara Inc., founded in 2005 and headquartered in Los Angeles, California, is a leading eTailer of handcrafted fine jewelry. The company leverages a rich legacy in gemstones and jewelry-making, spanning over 400 years and 16 generations, to provide bespoke fine jewelry that is both accessible and of exceptional quality. Co-founded by Ankur Daga and his wife Aditi, Angara combines traditional expertise with cutting-edge technology to revolutionize the online jewelry shopping experience. With a strong focus on customer satisfaction and innovation, Angara has grown significantly since its inception, now employing over 54 dedicated individuals and generating $34 million in annual revenue.

Standout Features

Customization and Technology

Angara stands out for its innovative approach to jewelry design and customization. The company's AI-powered 'Create with Angara' app allows customers to select their exact stone from an extensive inventory, choose the ideal mounting and setting, and see the finished piece in real-time. This technology enables customers to design their jewelry exactly as they want it, rather than being limited to what is available in stock. Once an order is placed, the custom-designed piece is delivered to the customer's door within a matter of days.

Vertically Integrated Business Model

Angara has vertically integrated its business model, which includes sourcing rough stones, cutting, polishing, and manufacturing everything in-house. This integration took seven years to achieve and allows Angara to maintain control over the quality and craftsmanship of its products. The company boasts a vast inventory of over 10,000 SKUs, providing customers with a wide range of options to choose from.

Focus on Color Gemstones

Unlike many jewelry retailers that focus primarily on diamonds, Angara has capitalized on the growing market for color gemstones. The company's emphasis on colored gemstones, such as sapphires, emeralds, rubies, and tanzanites, offers customers a unique and diverse selection of jewelry pieces. This focus has contributed significantly to Angara's growth, with 80% of its revenues generated from color gemstones.

User Reviews and Feedback

Angara has garnered positive feedback from customers across various platforms. Here are some insights gathered from reputable sources:

• Customer Satisfaction: Angara has been recognized for its achievement in customer satisfaction, winning a Silver Stevie Award in this category. Customers often praise the company for its excellent customer service and the quality of its products.
• Design and Customization: Many customers appreciate the ability to customize their jewelry using Angara's 'Create with Angara' app. Reviews on platforms like Trustpilot and YouTube highlight the ease and satisfaction of designing bespoke jewelry pieces.
• Quality and Craftsmanship: Users frequently commend Angara for the exceptional quality and craftsmanship of its jewelry. The company's commitment to using high-quality materials and its in-house manufacturing process are often cited as reasons for customer satisfaction.

Promotion and Loyalty Program

Angara engages with its customers through various promotional activities and loyalty programs:

• Birthstone Trend Report: Angara capitalizes on the gifting market by releasing a 12-month birthstone trend report. This initiative helps customers stay informed about the latest trends and popular gemstones, such as pearls, which have seen a 34% increase in sales.
• Awards and Recognition: Angara's 'Celebrate with Color' advertising campaign received the Gold Stevie American Business Award in retail marketing. Such recognitions reflect the company's commitment to innovative marketing and customer engagement.
• Global Expansion: Angara is set to launch online in several countries, including Germany, France, Italy, Spain, Netherlands, India, the Gulf countries, Singapore, Hong Kong, and Japan. This expansion aims to bring Angara's unique offerings to a broader global audience.

FAQs

What is Angara's business model?

Angara operates as a vertically integrated, direct-to-consumer online jeweler. This means the company sources rough stones, cuts, polishes, and manufactures all its products in-house, allowing for greater control over quality and craftsmanship.

How does Angara's customization process work?

Angara's 'Create with Angara' app enables customers to select their desired stone, choose the mounting and setting, and see the finished piece in real-time. Once the order is placed, the custom-designed jewelry is delivered to the customer within a few days.

What sets Angara apart from other jewelry retailers?

Angara's focus on color gemstones, its vertically integrated business model, and its innovative use of technology for customization set it apart from other jewelry retailers. The company's rich legacy in gemstones and jewelry-making also contributes to its unique position in the market.

How has Angara grown since its founding?

Since its founding in 2005, Angara has grown significantly without taking any venture capital. The company has expanded to offices in ten countries and now employs over 500 people. Angara has also seen a four-fold growth from 2019 to 2023, driven largely by its focus on color gemstones.

What awards and recognitions has Angara received?

Angara has been recognized as one of 2024's Most Innovative Companies by Fast Company for its create-your-own design feature. It was also ranked as the tenth best online jewelry shop in 2024 by Newsweek. Additionally, Angara's 'Celebrate with Color' campaign won the Gold Stevie American Business Award in retail marketing.